Group Head Of Marketing
CurrentArena Racing Company (“ARC”) is the largest racecourse operator in the UK. The ARC Group of racecourses host roughly 570 fixtures annually with 1.2 million people attending racing at one of ARC’s racecourses each year. As well as racing, ARC also operates 3 hotels, a golf course and 4 Greyhound stadiums. This role takes ownership of the group advanced admissions. Focusing on the tracking and analysis of forward admissions and driving tactical strategy in ensuring the achievement of the admissions plan.This role plans and controls the marketing budget, seeking economic and effective buying and placing of activity to maximise commercial opportunity. Working with the sales hubs to ensure maximum commercial opportunity within both racing and non racing sales.