Max Ruso Email and Phone Number
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• Leading cross-functional teams (4 - 8 team members) to build, deliver & maintain Google Ads tools, data products, business products & analytics.• Utilizing omnichannel analytics through Bigquerry and KPI analysis to rebuild a 2m / month campaign portfolio (Google Ads 360, Bing Ads, Facebook / Instagram, Twitter, LinkedIn) resulting in 3x conversion growth with 2.4x lower cost per conversion.• Building strategies and brainstorming tactics for ABM in Miro. Setting up Zoominfo, 6sense, Apollo, Salesforce, Dynamics, Hubspot, and paid media - depending on the client.• Writing & prioritizing product requirements, proposing new product features, developing requirements, & managing product roadmaps for customer-centric data products, SaaS B2B, and custom eCMS platforms with GTM CRM integration.• Google Analytics & market research to develop SEO strategies implemented by 10+ contributors to grow organic website traffic to 660k+ users.• Designing surveys, piloting voice-of-customer interviews, setting product metrics & writing user stories to guide product strategy towards increasing relevance, usability & adoption, leading products to earn an avg. customer rating of 4.5 out of 5.• Defining and implementing tracking setup for conversions, events, audiences, eCommerce sales, and refund in GA4, Google ads, Bing Ads, and Salesforce offline conversion tracking. • Built & utilized CDP by Segment with Bigquery, internal analytics products, profile stitching, and payment system using Python layer for analytical bid optimization, reducing up to 30% of marketing costs.• Utilizing Google Analytics with Optimize to test and improve shopping cart, writing user stories, building product roadmaps, writing development / UX design specifications & reference architectures for both in-house & customer-facing products.
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Strategy ConsultantMabl Feb 2020 - PresentCleveland , Ohio, UsWe engineering growth.To realize revenue potential.To convert more leads.To reduce CAC.To improve audience engagement.To make you look good.
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Co-FounderRestaurant Design 360 Jan 2011 - Jul 2019Brooklyn, Ny, Us -
Co-FounderBioxica Aug 2012 - Aug 2015Atlanta, Ga, Ushttps://bioxica.com -
Strategic Marketing / Co-FounderMega Modz Planet Dec 2011 - Aug 2014 -
Google Ads Growth HackerAt&T Apr 2009 - Jan 2012Dallas, Tx, Us• Responsible for managing campaigns with over $2,000,000 portfolio, quality assurance, KPIs, PPC analysis and account reviews.• Re-emphasized internal, vendor and search engine best practices during proof and error correction activities.• Proactive optimization, quality of clicks, escalations and follow up on resolution to close communication loop with management.• Developed region-wide marketing strategies cognizant of ROI, search engine optimization, Google Adwords with emphasis on increasing conversion rate.• Assisted Senior Management with reports and supported sales through training and customer service.• Proactively communicated campaign performance with internal and external management.• Defining analytical path and logic to achieve business objectives.• Test and learn strategy generating hypothesis, identifying success metrics.• Enhancement of web data collection process and accessibility.• Distinguish between noise and signal within web analytics environment.• Coordination and management of tag naming conversions• Leverage all listening posts to better understand consumer’s perspective -
Marketing CoordinatorVista Sign Services, Inc. Jan 2007 - Sep 2009Created and managed marketing for environmental graphic design company.• Responsible for business development on internet through SEM• Developed region-wide marketing strategies cognizant of ROI, including government and corporate bids, direct marketing, e-marketing, search engine optimization, Google Adwords with conversion rate.• Assisted Senior Partners with creating account specific sales strategies• Establish relationships, identify and initiate new client opportunities• Executed creative procedures - concept to deployment that included brainstorming, branding, brand-imaging and management, and business model requirements based on competitive strategies
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Marketing Specialist / Co-FounderDome Of Art Mar 1997 - 2005• Developed a search engine marketing plan to deliver tailored solutions to clients in multiple industries including corporate, healthcare, education, hospitality, and government.• Developed marketing strategies aimed at building and maintaining relationships with key corporate decision-makers, establishing large-volume, high-profit PPC accounts with excellent levels of retention and loyalty.• Responsible for E-Commerce UI design, review and analysis, bid determination, process management, team coordination, technical writing and editing.• Products data feed for Amazon, Ebay, Google Merchant, Shopzilla, TheFind, Bing Products and others with full optimization and analysis.• Managed independent projects, leading pricing, negotiating, day-to-day management and customer communication.• Managed a staff of 7 freelance contractors, designers & web developers.• Creative identity, branding, and environmental graphic design and development.• Produced research of top 100+ eCommerce websites to determine their marketing.• Analyzed website traffic using Google Analytics, SEO/SEM software, and in-house systems to determine performance of sites.• Organized business pages at Facebook and Twitter for customers and connected their websites to social media networks.• Optimized customer’s PPC campaigns on Google, MSN, and Yandex in the US, Germany, Sweden, Finland, and Russia.
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Graphic DesignerIdeas, Inc 1996 - 1996
Max Ruso Skills
Max Ruso Education Details
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Self TaughtDigital Product Design And Marketing Automation -
Self-Taught
Frequently Asked Questions about Max Ruso
What company does Max Ruso work for?
Max Ruso works for Mabl
What is Max Ruso's role at the current company?
Max Ruso's current role is AdTech AI | Data Analytics | Paid Media Automation | Google Ads | ABM.
What is Max Ruso's email address?
Max Ruso's email address is ma****@****360.com
What is Max Ruso's direct phone number?
Max Ruso's direct phone number is +140481*****
What schools did Max Ruso attend?
Max Ruso attended Self Taught, Self-Taught.
What skills is Max Ruso known for?
Max Ruso has skills like Web Analytics, Google Adwords, Online Marketing, Sem, Seo, Google Analytics, Management, E Commerce, Marketing Strategy, Business Development, Digital Strategy, Solution Architecture.
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