Provide strategic direction and leadership in wholesale, retail, e-commerce, and production operations. Develop and implement integrated sales strategies to penetrate new markets, drive customer acquisition, and increase brand visibility across multiple sales channels. Oversee a diverse sales team including wholesale account managers, inventory systems managers, directors of retail and production operations, e-commerce specialists and retail taproom teams. Establish and maintain strong partnerships with key distributors, exporters, and retailers to expand distribution and maximize product placement. Collaborate with marketing and creative teams to develop and execute marketing campaigns that support sales objectives and drive brand awareness. Implement sales forecasting and demand planning processes to optimize inventory management and production operations. Lead negotiations and contract agreements with major accounts to ensure long term relationships and paths towards business growth.

Spearhead all aspects of retail, sales, and logistics departments, including International Export and Domestic Distribution, E-commerce/DTC shipping, Retail and Taproom locations, Events Planning, and Warehousing. Conceptualize and introduce monthly, quarterly, and yearly goals across all departments to optimize sales plans, cost analysis, price sheets, budgets, and product allocations. Coordinate launch of three new taproom locations between 2019 and 2021. Guide and develop staff through creation and implementation of clear goal setting, leadership training, problem-solving, and resource management; steer company growth by developing capacity and succession planning. ● Surpassed projected sales by securing new domestic and global distribution channels across Massachusetts, Rhode Island, Maine, Vermont, New York, Pennsylvania, Maryland, North Carolina, South Carolina, Florida, Tennessee, Georgia, Alabama, Texas, California, Illinois, China, Japan, Korea, Taiwan, Australia, Mexico, Chile, and Europe. ● Leveraged expertise to identify and seize new domestic and global sales opportunities – achieved a growth in sales of 99% in 2021 and 48% in 2022 vs previous years. ● Grew export and distribution channels across Europe, Asia, Australia, and various states in the US, introduced E-commerce aligned with Direct-to-Consumer shipping of alcohol products in various states during second half of 2020 and 2021. ● Cut product losses and wastage to significantly maximize sell-through; consolidated inventory systems to connect production to our in-house POS and E-commerce platforms.

Oversaw incoming supplies and ingredients in line with inventory management guidelines. Negotiated value-added contracts for ideal domestic and international shipment prices with LTL, FTL, Parcel, Drayage, Ocean, and Air Freight. Managed database Documented invoices, BOL’s, packing lists, customs clearance, and alcohol, and beverage compliance documents. ● Controlled cellar and brewery by coordinating filling of kegs, cleaning tanks, waste disposal, supply ordering, and facilities maintenance.● Brainstormed and introduced inventory systems across entire warehouse to effectively track production process and sales.

Designated to manage profit/loss, sales, and markdowns/returns to vendors, every week. Supervised store supply ordering, workers' compensations, and general liability claims by implementing safety programs and minimizing shrink and waste. Drove sales through seasonal and tactical product promotion and collaboration with 100+ merchants, vendors, and suppliers. Led 18 supervisors and 180 store associates to fulfill set goals. ● Delivered weekly and annual store profitability of $1.2M and $55M respectively.● Improved sales from 96% to 103% in two years through application of new merchandising strategies to identify under/over performing SKU’s.● Boosted customer satisfaction from 72% to 85% by promptly addressing existing issues and creating memorable shopping experiences spurred by top performance of sales associates.

- Supervised the work of up to 15 associates to achieve merchandising standards and helped associates achieve an enviable level of customer service, increase sales and raise the quality of service by training and coaching them. - Increased efficiency by implementing strategic processes, innovating best practices and mentoring peers to drive consistency.- Team supervisor in a retail home improvement store with sales upwards of $55M annually.- Direct associates to meet merchandising standards throughout all departments of the store. - Develop, coach, teach and train associates to complete tasks such as customer service, product knowledge, merchandising, project completion, and performing in a professional manner. - Manage and schedule event sets, new product introductions, category refreshes etc.- Successfully meet deadlines with projects, general service, events and specific vendor requirements on a daily basis. - Identify store and global level issues in order to inform and provide resolution company wide.- Recognized for helping create strategic and analytical processes that have helped drive more efficiency and accuracy to our organization.

- Managed average of 20 weekly projects by executing activities such as implementing new products, educating customers and associates on new products, executing demonstrations, building displays and updating point of purchase signage. - Ran pilot programs for company initiatives and recognized for achieving excellence and efficiency in these programs that were later implemented company wide. - Responsible for merchandising and servicing product through multiple departments with varying types of merchandise. - Complete projects including display building, new product implementation, point of purchase signage updates, and bay resets. - Rewarded on multiple occasions for reasons such as excellent customer service, outstanding performance, attention to detail, and recognized for running a pilot program within my team.

- Contributed to the store’s success and assured the completion of projects by managing a team of 6 associates to achieve sales targets and increase the quality of customer service.- Given the regular responsibility of opening and closing store, maintaining inventory, and daily audits of cash registers. - Train and develop new associates to use sales techniques to provide customers product knowledge and suggestions to meet sales goals and satisfy every customer. - Rewarded for being top sales associate in store on multiple occasions and for being one of top 1,000 in the company and selling over 100K within a year.

- Utilize product knowledge and the passion of the "Zumiez Experience" to drive sales and meet daily sales goals laid out by management. - Develop a personal and emotional connection with customers in order to gain a recurring customer base leading to future and larger sales.