Max Schellenbauer Email & Phone Number

Copenhagen, Dk

København, Hovedstaden, Danmark

Responsible for budget and performance, as well as Large Account Management (Lagkagehuset, Q8, Dagrofa, 7-Eleven). Implemented new category, sales, and retail strategies, strengthening JET's market position. Leadership responsibility, including recruitment, development, and management of employees in the Grocery & Retail team (5 FTEs).Results:> 60% growth in the customer portfolio.>Launch of groceries and 7 new product categories.>Tripled order volume.

Hovedstaden, Danmark

Responsible for sales, marketing, and all commercial activities, including budget, strategy, and key account management.Results:>Grew the business to 100% production capacity utilization.>Developed a retail product line, including design and packaging.>Established a strategic partnership with Salling Group.>Launched 7 foodservice wholesalers.>Developed and implemented sales and marketing strategy.

København, Hovedstaden, Danmark

Responsible for all commercial category activities, including strategic, tactical, and operational efforts, as well as leading the category and innovation department with (8 FTEs.)Results:>Established and developed the Category and Innovation department.>Implemented a new development and innovation process.>Achieved growth in 11 out of 14 categories and secured market leadership in the convenience category.>Developed and executed category strategies.>Contributed to a new partnership agreement between Salling Group and Løgismose.

Responsible for cross-category innovation across Coop's categories, implementation of a new innovation process and strategy. Leadership of (2 FTEs).esults:>Developed and launched the Irma Urban Strategy 2020.>Provided category consulting and support to category directors.>Implemented Dunnhumby and participated in the SAP Finance rollout.

Albertslund, Hovedstaden, Danmark

Responsible for assortment (fresh and dry goods) as well as development, innovation, and partnerships. Leadership of the product department with (12 FTEs).Results:>Developed and launched the Irma Everyday product line with 200 SKUs.>Developed Irma’s dairy and meal strategy.>Consolidated and implemented Irma’s product department within Coop Category department

København, Hovedstaden, Danmark

Responsible for the food category, including strategic partnerships and the presentation of the food experience. Played a central role in 7-Eleven's transformation from kiosk operations to an attractive food destination and café management. Leadership of (3 FTEs.)Results:>Positioned 7-Eleven Denmark as having the best food category in Scandinavia according to Reitan's management.>Developed the concept for meal journeys and launched partnerships with GRØD, Cofoco, LêLê, Palæo, and Dyrenes Beskyttelse/Frilandspølse.

Copenhagen Area, Denmark

Responsible for the startup and development of Cofoco's retail assortment. Leadership of the development, production, and quality departments. Focus on concept development for food customers and retail clients to enhance their food profile.Results:>Developed the entire ready-meal series for Irma, which won the Børsen Food Prize.>Launched the Cofoco Supermarche food series in Salling, Coop, Dagrofa, and Nemlig.>Developed and implemented a new food concept on DSB trains that improved the customer experience.

Humlebæk, Hovedstaden, Danmark

Meal Box Development: Contributed to the development of Denmark's first meal box, which set new standards for convenience and sustainability.Product Responsibility: Responsible for the Kvikkassen, Aarstiderne's best-selling meal box and one of the company’s flagship products.Extra Items Concept: Developed the "extra items" concept, which allowed customers to purchase additional items and increased average sales per customer.

Friendly Film er et inhouse produktionsselskab, der producerer reklamefilm i ind- og udland. Ansat som produktionsassistent, hvor mit arbejde bestod i planlægning og tilrettelæggelse af filmprojekter. I perioder har jeg fungeret som projektleder, når det har været i overensstemmelse med mit studie.

Madkastellet was a restaurant and catering operations at Luftkastellet in Copenhagen. My occupation was a chef. I worked mainly on Madkastellet during summer periods.

Prince2®

Bachelor, Product Development Food And Nutrition

Ap Degree, Marketing Management

Education record

Business College