Max Schroeder Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Greater Chicago Area

The Peninsula Hotels have a unique identity among the world’s leading hotels. Established in 1928, we now operate prestigious luxury properties in ten major cities. These include the flagship in Hong Kong, plus Shanghai, Tokyo, Beijing, New York, Chicago, Beverly Hills, Bangkok, Manila, and Paris with Istanbul, London and Yangon under development. Peninsula is a living legend, the name synonymous with luxurious comfort and impeccable service. We set our sights high and our standards higher, aiming always to delight our customers, and in many cases we are now serving the third generation of our loyal guests.

Carmel, California

Carmel, Ca

-During the pre-opening period, recruited and trained a Sales & Marketing team of 5 individuals while creating sales and catering standards, processes and procedures.-Created all new marketing collateral and advertising campaigns property wide and launched an enhanced website.-Created and launched new online marketing strategies that resulted in 18% sales increase 2 years in a row.-Developed quarterly and annual sales department budgets.-Built relationships with customers and the community to establish long-term business growth.-Increased social media followers by 62% and e-mail database subscribers from 1000+ to 8000+ via enter to win and strategic e-mail blasts.-Successfully implemented the property management system, interface, CRS and booking engine while setting up the remote call center capabilities.-Responsible for the property wide revenue goals and yielding business to achieve the highest possible profit margins.-Established operational objectives and work plans and delegated assignments to subordinate managers.-Led corporate initiatives such as Customer Data Management, Corporate Social Responsibility and a new Safety Program.-Assisted with Quail Lodge earning a #3 rating on Trip Advisor by implementing and training service standards property-wide, creating a VIP program and a guest service recovery program.-Monitored and maintained expenses while increasing revenues, flowing 50% to the bottom line YTD 2015.

Chicago, Il

-Managed a portfolio of 63 accounts with $4.3 million in sales.-Consistently discovered new in-market marketing opportunities to expand brand awareness and produce business.-Penetrated existing client base for additional transient, group and catering business, through long term account relationships, increasing overall account production.-Consistently achieved and exceeded quarterly revenue goals through consistent prospecting and sales calls efforts.-Maintained strong relationships with luxury hotel partnerships such as American Express FHR, Centurion, Virtuoso and Signature through consistent sales calls, receptions and networking opportunities.-Elected as President of the Chicago Business Travel Association.

Chicago, Il

-Hired and trained the transient market sales team for the opening hotel, setting prospecting and sales call goals, territories and sales and catering processes and procedures.-Created the corporate negotiated and consortia budgets and ensured they were exceeded by the sales team.-Developed and implemented the departmental strategies to increase brand and property awareness to exceed the aggressive sales goals each quarter.-Maintained strong relationships with luxury hotel partnerships through consistent sales calls, receptions and networking opportunities.-Elected as Vice President of the Chicago Business Travel Association.

Chicago, Il

-Opened the first Chicago Regional Office for Jumeirah Hotels, responsible for selling group, corporate and consortia to all Jumeirah Hotels in Dubai, London and New York.-Increased awareness and exposure of the unfamiliar Jumeirah brand to the Central Region by involvement in select local publications, activities and partnerships and through prospecting efforts.-Achieved and exceeded sales goals by over 5%.-Appointed as the Membership Committee Co-Chair for the Chicago Business Travel Association .