• E-commerce Strategy & Growth: Defined and implemented the product vision and strategy for Wain.cr’s Shopify e-commerce platform, aligning with overall business goals. Led strategic channel optimization initiatives, resulting in a 132% increase in Average Revenue Per Active User (ARPU) and a 29% boost in brand engagement. Oversaw a product catalog exceeding 1,000 SKUs.• AI-Driven Content Production & Personalization: Ideated and executed AI-driven processes, significantly improving text, graphic and video content quality, customer segmentation and conversion rates. Leveraged data analysis tools like GA4, Amplitude, and MixPanel to drive insights and inform strategy.• Cross-Functional Leadership: Managed cross-functional external teams, utilizing Agile methodologies such as Scrum to enhance user experience through new feature customization and integration. Fostered collaboration across digital marketing, e-commerce, customer data platforms, data warehousing, and analytics teams.• Product Roadmapping & Prioritization: Created and maintained product roadmaps, prioritizing features based on A/B testing, customer feedback, and market analysis. This approach led to a 119% increase in Purchaser Conversion.• Systems Integration & Optimization: Demonstrated leadership and adaptability by overseeing the integration and optimization of key platforms, including Twilio Segment, Rudderstack, Fivetran, Google Cloud Platform, Azure/Fabric, GA4, and PowerBI. Ensured seamless operation across all systems to support business objectives.• Platforms: Shopify, Klaviyo, Customer.IO, Twilio Segment, Rudderstack, Fivetran, Google Cloud Platform, Azure/Fabric, GA4, Amplitude, MixPanel, Google Looker, PowerBI, Atlassian Jira/Product Discovery/Confluence

• Contract ended with 1-800-Bakery's operations closing due to owner passing away. • E-commerce Operations & Growth: Directed multi-channel e-commerce operations, including B2C, B2B, and Amazon Marketplace channels. Achieved a 334% sales increase during COVID-19 and a 46.44% CAGR in Amazon sales. Oversaw a product catalog exceeding 15,000 SKUs.• Platform Redesign & Optimization: Lead the redesign and optimization of the e-commerce platform, resulting in a 94.14% increase in B2C sales and a 264.70% increase in B2B sales. Architecture, user interface, and backend systems described in video showcase: https://www.noospheracr.com/#portfolio• Data-Driven Product Management: Applied data-driven insights to lead the full lifecycle of product development, from ideation to launch. Introduced new subscription-based products for B2B clients, resulting in a $27,577 yearly revenue per client, surpassing defined OKRs. Continued market analysis and competitive research to inform product strategy.• Digital Marketing Integration: Led seamless integration of digital marketing, CRM, CDP, and analytics platforms. Developed personalized marketing strategies, significantly improving customer retention and engagement.• Team Leadership & Cross-Functional Collaboration: Managed cross-functional teams, including marketing, IT, and operations, to achieve strategic goals. Fostered a collaborative environment that supported continuous improvement and innovation, driving overall business success.• Performance Tracking & Reporting: Established KPIs and dashboards to monitor performance across channels. Regularly reported on progress to senior management, providing actionable insights for strategic decision-making.• Platforms: Zoey Ecommerce, Amazon Seller Central, Walmart, JungleScout, GoDataFeed, MailChimp, Salesforce Marketing Cloud, ZohoCRM, Google Marketing Platform, GCP, Meta, SpyFu, SEMRush, StampedIO, GA4, Tableau, Atlassian Jira/Confluence, Trello

• Strategic Sourcing & Procurement: Led global strategic sourcing and procurement initiatives, achieving a 27% reduction in procurement costs of critical resource: Latex-HA; through process automation, advanced analytics, and strategic supplier negotiations. Focused on optimizing procurement cycles to align with business objectives, contributing to overall cost efficiency.• Market Analysis & Vendor Management: Conducted in-depth market analysis to identify trends and opportunities, ensuring procurement strategies were aligned with market dynamics and customer needs. Managed relationships with key suppliers, negotiating favorable terms and securing high-quality materials at competitive prices.• Cross-Functional Collaboration: Collaborated closely with product development, production and sales teams to ensure procurement processes supported ongoing production chains and new product launches. Played a key role in optimizing procurement workflows to meet specific material requirements for new products, enhancing product quality and market competitiveness.• Process Improvement & Automation: Developed process improvements that streamlined procurement operations, resulting in significant time savings and enhanced productivity. Implemented automated systems to track and manage procurement activities, reducing manual workload and improving accuracy.• Platforms: MS Power Platform, Excel, HubSpot, Tableau, Trello

• E-Commerce Strategy & Execution: Defined and executed the e-commerce strategy for L'Occitane’s luxury brands across Costa Rica, Panama, and Bolivia. Focused on increasing customer engagement, loyalty, and sales through innovative digital marketing and e-commerce initiatives. Managed a product catalog of over 5,000 SKUs, ensuring optimal performance and alignment with brand standards.• Multichannel Marketing Leadership: Directed multichannel marketing strategies, including automated lifecycle email marketing, social media, SEO/SEM, and content marketing. These efforts led to increased brand visibility and customer acquisition, earning the 2016 “Excellence Award” from L'Occitane's Head Offices in Paris for outstanding performance in e-commerce and digital marketing.• Cross-Functional Team Management: Led cross-functional teams across marketing, IT, and customer service to ensure the seamless integration of e-commerce, CRM, marketing automation, and analytics platforms. Utilized Agile/Scrum methodologies to drive collaboration, innovation, and timely project delivery.• Customer Experience Optimization: Implemented data-driven strategies to enhance user experience and customer journey, leveraging tools like Salesforce Commerce Cloud, Salesforce Marketing Cloud, and Google Marketing Platform. Developed personalized marketing campaigns that improved customer retention and conversion rates.• Competitive Analysis & Market Research: Conducted competitive analysis and market research to inform product positioning and digital marketing strategies. This work contributed to L'Occitane's ability to stay ahead of market trends and maintain a strong competitive edge in the luxury e-commerce space within the target regions: Costa Rica, Panama and Bolivia.• Platforms: Salesforce Commerce Cloud, Salesforce Marketing Cloud, MailChimp, Meta, Google Marketing Platform, GA4, Tableau, Trello

• International Marketing Strategy: Directed the development and execution of international marketing strategies for clients across Asia and Latin America, focusing on Account-Based Marketing (ABM) and distribution network expansion. Successfully established 26 ABM service contracts, driving significant business growth in new markets.• Product Development & Regionalization: Consulted on product development projects, ensuring the effective regionalization of product and go-to-market (GTM) strategies. Worked with clients in diverse industries, including automotive, energy, textiles, electronics, and raw materials, to tailor products and marketing approaches to local market needs.• Cross-Functional Leadership: Led cross-functional teams to develop and implement marketing systems and processes that supported each distinct client objectives. Applied Agile/Kanban methodologies to ensure high-quality, timely delivery of marketing strategies, fostering strong collaboration between teams.• Market Analysis & Competitive Intelligence: Conducted comprehensive market analysis and competitive intelligence to identify opportunities and threats in target markets. Provided strategic insights that guided decision-making and optimized marketing and sales efforts.• Client Relationship Management: Built and maintained strong relationships with key stakeholders at all organizational levels, fostering collaboration and trust, with a high consideration of the cultural nuisances of each country. Delivered tailored solutions that addressed unique challenges and aligned with client business goals, ensuring long-term satisfaction and repeat business covering businesses located in Thailand, Japan, Malaysia, South Korea, Taiwan, Singapore and Turkey.• Platforms: Trello, HubSpot, LinkedIn, Tableau, Google Marketing Platform, Meta, GA4, Amazon, eBay, Alibaba

• E-Commerce & Digital Marketing Leadership: Led the e-commerce and digital marketing strategies for a diverse portfolio of clients, including global brands like GNC, Hugo Boss, 1-800-Bakery, L'Occitane, Midas Shop and Toyota. Developed and executed ongoing comprehensive digital marketing plans that significantly increased online visibility, customer engagement and sales.• Product Development & Roadmapping: Managed the full lifecycle of e-commerce products, from ideation to launch, utilizing Agile/Scrum methodologies. Successfully delivered new products that met client objectives and exceeded performance targets, driving client satisfaction and long-term partnerships.• Cross-Functional Team Management: Directed cross-functional teams in the seamless integration of e-commerce platforms, CRM systems, email marketing automation, social media, paid ads, and analytics tools. Fostered a collaborative environment that supported continuous improvement and innovation across all projects.• Data-Driven Strategy Development: Applied data-driven insights to optimize user experiences, improve customer retention, and drive revenue growth. Leveraged tools analytics and BI tools to track performance and make informed strategic decisions.• Client Relationship Management: Built and maintained strong client relationships, providing strategic guidance and ensuring alignment with business goals. Managed long-term client engagements, delivering consistent results that reinforced Noosphera’s reputation as a leading digital agency in the region.• Innovation & Industry Leadership: Developed Costa Rica nation-level research in coordination with ecommerce subject-matter expert: Lauren Freedman [eTail Group, Chicago] to promote industry advancement. Received recognition from ExactTarget for pioneering digital marketing techniques that set new standards for global lifecycle marketing.• Platforms: Volusion, ExactTarget, Google Marketing Platform, Meta, SpyFu, SEMRush, GA4, Tableau, Basecamp

• Leadership & Budget Management: Directed a $12M annual marketing budget, overseeing all marketing activities aimed at promoting Costa Rica as a top global travel destination. Managed an 18-member marketing department, driving strategic initiatives that enhanced the country’s brand visibility and international appeal.• Digital Transformation & Innovation: Led the digital transformation of the marketing department, implementing innovative marketing processes and technologies. Guided the deployment of digital marketing strategies that significantly boosted brand awareness and engagement with target audiences globally.• Strategic Marketing Campaigns: Developed and executed high-impact marketing campaigns across multiple channels, including digital, print, and broadcast media. Successfully increased international tourist arrivals, contributing to the growth of the tourism sector and the overall economy.• Cross-Cultural Collaboration: Worked closely with international tourism boards, travel agencies, and media outlets to coordinate joint marketing efforts. Fostered strong relationships with key stakeholders, including government officials, industry partners, and international media, to ensure the successful execution of marketing strategies.• Market Research & Analysis: Conducted comprehensive market research and analysis to identify trends, opportunities, and challenges in the global tourism industry. Used insights to inform campaign strategies and optimize marketing efforts, ensuring Costa Rica’s competitive positioning in the global tourism market.• Public Relations & Media Engagement: Managed public relations efforts, including media relations and crisis communication (for example, dealt with the SARS-crisis). Served as a key spokesperson for the Costa Rica Tourism Board, representing the country at international tourism events and media engagements.

• E-commerce Business Development: Managed B2B e-commerce marketing efforts across Central America, driving new business development and generating key accounts for partner solution projects. Collaborated with major technology partners, including Microsoft, Ariba, Intershop, and Oracle NetSuite, to deliver tailored e-commerce solutions that met client needs.• Sales & Account Management: Led sales cycles for major clients, negotiating contracts and managing relationships to ensure successful project delivery and client satisfaction. Achieved significant revenue growth by identifying and capitalizing on new market opportunities within the region.• Market Research & Strategy: Conducted in-depth market research to identify emerging trends and competitive dynamics in the e-commerce space. Developed and executed strategic plans that positioned Unisys as a leader in e-commerce solutions across Central America.• Product & Solution Implementation: Oversaw the implementation of complex e-commerce solutions for clients, ensuring that projects were delivered on time, within scope, and to the highest quality standards. Worked closely with technical teams to integrate partner solutions with client systems, driving operational efficiency and business growth.• Cross-Functional Coordination: Coordinated with internal stakeholders, including sales, account managers, and diverse specialized technical teams, to align e-commerce strategies with broader business objectives. Ensured seamless communication and collaboration across all departments to support successful project outcomes.

• Market Research Leadership: Directed market research projects for a diverse range of clients across Central America, including McDonalds, Phillip-Morris and Coca-Cola, providing strategic insights that informed marketing, product development, and business decisions. Managed all phases of research projects, from design and data collection to analysis and reporting.• Quantitative & Qualitative Research: Led both quantitative and qualitative research efforts, including surveys, focus groups, and in-depth interviews. Utilized advanced statistical analysis techniques to generate actionable insights that drove client strategies.• Project Management & Coordination: Managed multiple research projects simultaneously, ensuring timely delivery and adherence to client specifications. Coordinated with cross-functional teams, including fieldwork teams, data analysis, and reporting, to ensure the successful execution of research initiatives.• Data Analysis & Reporting: Conducted thorough data analysis, using tools such as SPSS and Excel, to identify trends, patterns, and key findings. Developed comprehensive reports and presentations, clearly communicating research results and strategic implications to clients.• Product Development: Ideated new "long-term format research project" products that would offer key-client accounts a longitudinal tracking of key performance indicators related to their brand positioning and market share metrics.• Training & Development: Provided training and mentorship to junior researchers, enhancing their skills in research methodologies, data analysis, and client communication.