Max Siva Email & Phone Number

United States

Boise, Idaho, United States

Certified B-corporation providing naturally alkaline spring water, rich with minerals and electrolytes, and packaged in sustainable & eco-friendly aluminum bottles (acquired by SOURCE Global in 2023).Oversee all sales operations and business development for retail & foodservice partners including UNFI, KeHE, Publix, HEB, Fresh Market and Natural Grocers. Create and maintain P&L’s and trade spend budgeting for all assigned customers.Identified opportunities and opened new customers including AutoCamp, Under Canvas, Smart & Final, Good Eggs, Grocery Outlet, Chevron Extra Mile and Erewhon Natural Foods.Grew revenue through UNFI and KeHE 88% in 2023 vs. 2022, achieving a combined $4.5MM.Acquired new customers and expanded items at Kroger, NCG, INFRA and independent natural retailers, growing UNFI and KeHE POD by 53% to 19.5K.Expanded SKU count and new item authorizations across existing business including, Smart & Final, AMPM, Chevron Extra Mile, United Pacific, Grocery Outlet, Baron’s Markets, Good Eggs, Smith’s, Ralph’s, New Seasons and Jimbo’s.

Oakland, California, United States

Innovator of the world’s first sustainably harvested, organic coconut water (acquired by Danone in 2021).Managed and grew major foodservice and retail distributor partners accounting for $100MM+ revenue including UNFI, KeHE, DOT Foods, McLane, Coremark, Vistar, Compass, Sysco and US Foods.Grew gross revenue at UNFI, KeHE, DOT Foods, McLane, Coremark, Vistar, Compass, Sysco and US Foods by 35% to $90MM in 2021.Tripled Amazon Fresh sales to $1.5MM in 2021 through expanding SKU availability from 2 to 14 items.Renegotiated UNFI contract, saving $250K in annual fees.Developed GTM strategy, launching an innovative smoothie line into 1K+ doors.Spearheaded and oversaw GTM strategy for internal sales team for foodservice, DSD, broadline distributors and ecommerce channels.

Fresno, California

One of America’s leading importers and marketers of Mediterranean specialty food products.Full P&L responsibility for multiple key accounts including Kroger, Target, Albertson’s/Safeway, Smart & Final, Stater Brothers, Basha’s and other grocery chains/wholesalers. Managed budgetary guidelines based on sales volume, promotional spending and gross profits.Increased gross margin 12% over the previous year in the first 6 months.Secured placement of 3 new SKUS across Kroger chain, resulting in 60% growth in revenue vs. previous year.Worked cross-functionally with operations to consolidate customer POs, saving over $150K in freight in 2019.

Mill Valley, California, United States

Producer of energy drinks intended to serve athletes and rockstars (acquired by PepsiCo in 2020).Managed NorCal distributor network – PepsiCo and independent DSD – while growing account base and volume across all channels including large format, small format and foodservice. Responsible for all key account duties for NorCal based chains including Safeway, Raley’s, SaveMart Enterprises, Mollie Stone’s, Vintner’s Petroleum and Quickstop.Launched new Yachak Yerba Mate innovation into NorCal marketplace, gaining 4K+ POD in the first year.Collaborated with marketing team in creation of a text-to-win marketing program at SaveMart/Lucky’s, increasing total sales by 60% over the previous year.

Petaluma, California, United States

Premier specialty beverage distributor in the San Francisco Bay area.Spearheaded rapid expansion of Guayaki Yerba Mate brand in San Francisco and surrounding areas by identifying trends and business development opportunities.Opened 100+ new accounts during first year, exceeding volume growth goals every month.Developed targeted promotions for key stores to drive business and consumer awareness.

San Francisco, California, United States

Organic fresh fruit & beverage company with a mission to create more demand for organic farmers.Oversaw DSD network comprised of 20 distributors and led a team of 5 area sales managers and trade development managers across NorCal and SoCal. Regional account management responsibilities for grocery/drug chains including Lucky’s, Whole Foods Market (WFM), Andronico’s and Walgreens.Opened 100+ new accounts during first year, exceeding volume growth goals every month.Developed targeted promotions for key stores to drive business and consumer awareness.

San Francisco, California, United States

Founded by Greg Steltenpohl in 2008 and mentored directly by him.