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Sales, Marketing, product development and commercialization veteran with over 15 years of success driving substantial gains in revenue, market share, business performance and shareholder value within medical device companies. Record of leading several successful high priority projects with increasing responsibility. Experience spans several therapeutic areas including critical care, orthopaedics, spine and ENT, with contributions to multiple technologies including electroencephalography (EEG), bone growth stimulators, viscosupplementation, surgical power tools, endoscopy, soft tissue electrosurgery, image guidance systems (IGS), spinal fusion and total disc replacement systems as well as trauma and extremity plating systems. Solid corporate background combined with entrepreneurial leadership. Developed strong partnerships with product development, sales and physician thought leaders. Played an integral leadership role in defining strategies for marketing, R&D/product development, FDA approval/clearance, sales training, reimbursement and regulatory matters. Experienced in both startups and large companies including navigating merger/acquisition and maintaining high company performance during change, turnaround and rapid growth. Collaborated with global teams on the development and launch of leading company brands. Worked with third party agencies on the delivery of strategic marketing campaigns utilizing new communication modalities.Specialties: Field Sales, Strategic & Tactical Marketing, New Product Development, Product Lifecycle Management, Regulatory Strategy and 510k/PMA Product Submission, Scientific Evidence Development, Product Launch, Complex Project Management, Managing within Matrix Teams, Marketing Collateral Development, Distributor/Direct Sales Channel Management, Leadership/Staff Development, Strategic Alliances & Corporate Partners, Surgeon and Sales Training Programs, Key Opinion Leader (KOL) Engagement and Development, International Business, P&L Management
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Strategic Account ManagerMy01Philadelphia, Pa, Us -
Clinical Account ManagerCeribell │ Point-Of-Care Eeg Sep 2022 - PresentSunnyvale, California, UsA top performing Clinical Account Manager within the company, exceeding quota and growing the territory greater than 100% in same-store utilization within the first 18 months.Drive sales growth with the expanded usage of the novel point-of-care (POC) portable electroencephalography (EEG) device (Ceribell) within critical care centers in both new and existing customer base, including ICUs as well as EDs. Partner with clinicians to identify and establish workflow protocols for patients at risk of seizure. Work with field sales leadership to build product advocacy and clinical champions within facilities towards the goal of product launch into new hospital systems as well as departmental expansion into the existing install base. -
Sr. Territory ManagerFiagon Jan 2020 - Sep 2022Hennigsdorf / Berlin, Brandenburg, DeTop individual revenue producer for the surgical image guidance technology start-up. Responsible for building, managing and execution of a sales plan within the mid-atlantic territory for the company's capital equipment as well as disposable instruments. Developed and maintained strong working relationships with industry KOLs, including skill utilization to achieve strategic marketing and product development goals. Lead consultant for the strategic deployment of new surgical technologies, including updated software, new system platforms and redesigned instrumentation. Core team responsible for advancing the product portfolio and market position of the start-up, including the due diligence process that resulted in a successful exit for the company. -
Global Director Of Strategic ProgramsFiagon Jan 2018 - Jan 2020Hennigsdorf / Berlin, Brandenburg, DeResponsible for identifying and executing global market development and training initiatives related to the commercialization of game-changing navigation products for Sinus, Ear, Brain and Spine applications.Core contributor during multiple collaborative discussions and due diligence with potential business partners, product synergy analysis and examination of future development, ultimately resulting in a successful exit for the company
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North American Clinical Sales DirectorFiagon Feb 2016 - Jan 2018Hennigsdorf / Berlin, Brandenburg, DeManaged a team of four field-based clinical managers responsible for demos, installations, in-servicing and live OR support during sinus and brain procedures, resulting in 60% year-over-year growthDefined and implemented strategy surrounding ENT and Neuro reference clinics, development centers and industry KOLs, including surgeon contract negotiationsSite lead for a pivotal IRB clinical study highlighting improved navigation accuracy of a novel photo-registration technology over current systems, resulting in publication of the clinical results in a peer-reviewed journal Worked closely with sales partners on product trials, sales strategy and negotiations with hospital purchasing, resulting in conversion of several key accounts, including world renowned surgeons in the industrySupported the continued expansion of the German-based electromagnetic navigation company into the US market including establishing new corporate partnerships and strategic development projects. Led a dynamic team of field-based clinical managers responsible for the installation, training and product in-service of image guided systems used throughout North America. Collaborated closely with corporate partners on sales strategy, territory development, KOLs and provide live technical support to OR staff during navigated ENT and Brain procedures. Created and delivered successful worldwide sales training programs and provide project input for the Berlin-based product management team.
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Us Product And Training DirectorMedartis Inc May 2014 - Dec 2015Basel, ChMember of the sales leadership team driving the continued expansion of the extremity portfolio into the US market, including comprehensive product launch and training, surgeon education and KOL development.Director of product programs, sales training and marketing strategy for the extremity implant portfolio, including wrist, hand, elbow, shoulder and foot. Oversaw the planning, training and launch of several new products for the company, including a distal radius system, a cannulated screw system, a forefoot/midfoot deformity system, an ulna shortening system, and a proximal humerus upgrade. Core contributor to the delivery of highly successful surgeon education programs throughout the country, including faculty preparation, course content, event marketing and follow-up with key customers.Championed multiple product launch initiatives for elbow trauma and wrist fusion, including the creation of internal and external surgeon training programs resulting in a double-digit increase in product revenues -
Global Product Director, Cervical Zero-Profile Fusion DevicesJohnson & Johnson Oct 2012 - Apr 2014New Brunswick, Nj, UsMarketing Manager for the Zero-Profile portfolio as well as the cervical allograft lines. Marketing lead for a core focus portfolio for the company including rapid growth products and key next generation systems under development. -
Product Manager, Non-Fusion Product DevelopmentSynthes Spine Jan 2008 - Nov 2012Raynham, Ma, UsManager for the launch of ProDisc-C cervical disc replacement, a new and emerging surgical technology into the US market, using a multi-faceted educational, collateral, reimbursement and marketing strategy. -
Product Manager, RhinologyGyrus Acmi Feb 2006 - Dec 2007UsDeveloped and launched marketing programs and product line extensions for the powered dissector and rhinologic biologic lines, including sales collateral, surgeon training and sales force education. Core contributor to product revenues with 12% growth in 2006 and 16% in 2007. -
Associate Product ManagerSmith & Nephew Orthopaedics, Clinical Therapies Mar 2004 - Dec 2005Watford, Hertfordshire, GbImplemented projects to improve the efficiency and productivity of the 200+ member sales force. Core member of the team to help grow the injectable biologic and bone growth stimulation (distal radius and tibial diaphysis) product lines by 50% in 2004 and 41% in 2005.
Max Snyder Skills
Max Snyder Education Details
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The University Of MemphisFogelman College Of Business -
Catholic University Of Eichstätt-IngolstadtGerman
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The University Of MemphisEconomics
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The Wharton SchoolCreating And Leading High Performance Teams
Frequently Asked Questions about Max Snyder
What company does Max Snyder work for?
Max Snyder works for My01
What is Max Snyder's role at the current company?
Max Snyder's current role is Strategic Account Manager.
What is Max Snyder's email address?
Max Snyder's email address is ms****@****uth.net
What is Max Snyder's direct phone number?
Max Snyder's direct phone number is +49330220*****
What schools did Max Snyder attend?
Max Snyder attended The University Of Memphis, Catholic University Of Eichstätt-Ingolstadt, The University Of Memphis, The Wharton School.
What skills is Max Snyder known for?
Max Snyder has skills like Medical Devices, Product Launch, Spine, Product Development, Capital Equipment, Market Development, Orthopedic, Surgical Instruments, Surgeons, Orthopedics, Operating Room, Surgery.
Who are Max Snyder's colleagues?
Max Snyder's colleagues are Inna Bokhan, Jason Young, Imry Doré, Maneesha Kalahe, Axel Jourdain De Muizon, Jennifer Robb, Maneesha Kalahe.
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