Cappsule was founded to improve the host and guest experience of short-term rentals and create an ecosystem that connects the two in a way that respects their privacy and trust.As a founding member of the Cappsule team. My role is defined by leading and building the Cappsule brand in the digital world. Overseeing and collaborating on marketing, product development and building strategic partnerships to bring Cappsule to market.* Leading teams of graphic designers, UX/UI designers, content creators and other digital specialists to create an awesome brand experience and drive value to the end users of our platform. * Analysing data and emerging technologies to recommend changes to existing strategies in order to improve our customer journey.* Developing digital sales funnels to drive sales and analysing and improving them to increase digital advertising efficiency.

Having completed design projects for over 7 years as a freelancer and working on a number of projects for businesses Internationally. The demand for my creative services has only continued to grow. From Web Development and Social Strategy to Business Branding Packages. Only until mid-2019 did the demand surpass my capabilities alone. At this obstacle, my love for creativity and experience in working in the business space created an opportunity. Social Loop was born.With thousands of digital agencies around Australia, it is important to stand out. At Social Loop, we take on this challenge by focusing on the quality of our work and relationships with our clients. We believe that a lot of agencies can create great work, but few can successfully develop long-lasting, ongoing relationships that produce results again and again.We currently work with businesses such as Government Building Contractors, Hospitality Businesses, Property Development Firms, Childcare Groups, Beauty Clinics to even a Global CBD business.

While at university, I developed a keen interest in technology. I had always dreamed of bringing a business idea of mine to life. During 2015 after countless months and market analysis I decided to embark on the journey of making a platform that would connect Parents with local Nannies/Sitters in their area.This journey allowed me to explore the world of business through a project of my own as i was very hands-on in the creation of the app from UX/UI design, marketing, and monetization. This proved to be a great learning curve for me and my experience not only in the field of IT but also in business overall. My experience in childcare mostly stems from my family that has been in the industry for 15 years and this served as a key inspiration for me to pursue this endeavor. UX/UI design process and wire framing of the applicationMarketing planning, content creation and Execution of campaigns, along with analysis and reportsScaling the business to over 5000+ Users Australia wide in 6 monthsManaging & Organising Backend database of Parents and NanniesCustomer Service skills including Booking Follow upsWebsite Development and content creationNanny Now is currently available on the app store as of 17/5/17 and has shown a great response state and nation wide, continuing to grow i plan to expand this app nationally and internationally in years to come

- B2B sales role involving SaaS platforms and restaurant business’ all over Sydney - Lead generation through cold calling to secure meetings with decision-makers - Closing deals face to face with business owners- On-boarding accounts and managing a relationship with my accounts post-sale - Working autonomously within a fast-paced B2B sales environment

Working as a Sales Consultant at CSA introduced me to the world of sales and business operations which i am currently studying at Sydney University, i learnt important lessons about team building, CRM management, Data Analysis, Hitting KPI's and Direct on the phone sales tactics.Learning in University and having an industry relevant job worked well in bettering my understanding of the concepts of business as a whole and its rawest form, being direct sales.