Max Wan Email & Phone Number

Hong Kong

I was managing 10 international super-premium/ premium spirit brands, with support of 2 teammates and collaboration with sales team, to achieve yearly sales and profit targets.Reporting to Marketing Director, my key responsibility is to formulate strategic directions for my 10 brand portfolio. This includes new brand entry, prioritisation and rationalisation of brand portfolio, to achieve overall business objectives.Targeting and engaging consumers who embrace "Lifestyle", I was accountable to the holistic marketing programme, which includes advertising, PR, VIPs events & sponsorship, tactical promotions, consumer education, trade training, trade marketing, trade relationship, and last but not least, Digital Marketing.

Hong Kong

Hong Kong

I was managing Heineken and 5 other beer brands in the areas of Brand Building and On-trade Marketing, with support of 2 teammates and direct report to Marketing Director, during my over 4 years of service with the company.I worked on 360 degrees of marketing campaigns (ATL, BTL, Digital and large scale events), activated global initiatives, and led local brand programmes. Moreover, I highly participated in trade census, consumer insights research, and brand tracker. This equipped me with deep understanding of heavy beer drinkers, to drive and accelerate business growth.

Hong Kong

Hong Kong

Hong Kong

Hong Kong

Hong Kong

Hong Kong

Hong Kong

Marketing, Master Of Commerce

I earned overseas living experience and multi-cultural exposure from the interaction with classmates from different nationalities.

Bachelor Of Business Administration (Bba), Human Resources Management (Major), Psychology (Minor)

Form 1 - Form 7

Activities and Societies: House Chairman leading the House to win the Overall Champion of the Year.