Max Wright Email & Phone Number

London, England, Gb

London, England, Gb

Full responsibility for owned DTC channels including UK/ROW and US websites and 3rd party marketplaces (Amazon UK / Amazon US), with ownership of Forecasting/Planning processes and the P&L for each channel.

London, England, Gb

Full ownership of the UK marketplace channel, expanding into the EU, with responsibilities for the day-to-day trading and operations, short and long-term budget planning all KPIs, and the full P&L.• Delivered significant for the business, overachieving sales and margin targets whilst driving profitability through improved discounting strategy, sell through rates, and cost saving initiatives• Transformed the trading strategy to align with wider business goals, realising incremental opportunities and reducing cross-over with key digital channels• Manage product ranging, content, merchandising and cross-selling, using on-platform A/B testing tools and data-driven insights to improve click-through and conversion rates, and created a feedback loop to inform future buying and ranging• Introduced and manage on-platform marketing strategies with a full funnel view to acquire customers in all stages of their purchase journey• Created a new suite of reporting for all levels of the business, focused on getting to insights quickly to better enable trading decisions, with new dashboards created and used as a blueprint across all digital channels• Report directly into C-suite, driving strategy decisions and delivering short- and long-term plans to accelerate business growth including new market expansion• Support UK, US and APAC trading teams as a utility resource thanks to vast previous experience, helping teams where needed to shape strategy and make trading decisions• Act as a mentor to junior members of the trade team, upskilling them in areas such as eCommerce trading principles, digital marketing, and Marketplace trading

In my role as US Trading and Marketplaces Manager, I am responsible for delivering growth in both our US first party e-commerce business, as well as UK and US marketplace channelsSince starting, we have achieved high double-digit growth in the US each year, with triple-digit growth in key trading periods for the business. This has been achieved by a continual improvement ethos that I have introduced, bringing our US business into every trading discussion and meeting, and giving clear and direct guidance based on consumer and data led insight. Managing the balance between merchandising, site and marketing teams has been key to delivering success.I lead the business as Business Change Manager, utilising skills in project management and cross-functional collaboration, driving real value. This has allowed us to prioritise efforts across the company to introduce new features and technologies, balancing value, time and costIn recent months, I have taken on additional responsibility to lead the trade team in our daily and weekly trading conversations, ensuring our actions are focused on delivering e-commerce and merchandising targets for all channels.I have also picked up the responsibility of managing our PPC activity across the UK and US. In this time, I have overseen a restructuring of our accounts to better align with business goals, and we have delivered significant improvements in efficiencies and revenues which has allowed us to increase reach and boost new customer acquisition

Basingstoke, Hampshire, Gb

Whilst working at GAME as the Marketplace manager, I oversaw the growth of the GAME Marketplace business, delivering 62% YoY growth through short and long-term strategies, and growing our share of overall eCommerce sales.I worked with key members of the overall business, including directors, to define product strategies for the Marketplace, as well as category planning for the wider online commercial offer using insight and intelligence gathered within the business and with third partiesMy department supported our marketplace vendors, and we ran the external marketplace proposition from GAME’s retail offering through eBay and Amazon across Europe as well, working closely with commercial and merchandising teams to achieve sell-through and margin goals.I managed key relationships with internal and external partners, working to improve integrations with external marketplace platform and solution providers to improve the efficiency and capabilities of our systems for merchants.In order to grow the exposure of the marketplace, I worked closely with in-store and digital marketing & merchandising teams to build awareness of the products sold by our third-party sellers. This included in-store visual marketing, and PPC activity across search and shopping ads through Microsoft and Google Ads.

Basingstoke, Hampshire, Gb

• Key Account Manager for GAME’s Marketplace business, working with the top 50 sellers who were responsible for 70% of revenue and oversaw an average growth of 38% YoY• Created financial forecasts for the Marketplace business, accurately forecasting sales value and volume and helping to continue to drive 45% YoY growth• Delivered a short term and long term promotional schedule, working closely with online and marketing teams to maximise exposure and success of activity• Defined seller KPIs and implemented improvement programme for underperforming sellers

Tokyo, Jp

In this role, I was responsible for a variety of projects which have served both internal and external customers to the business. As part of that, I have worked closely with numerous clients in supporting their set-up and integration to Rakuten.co.uk so that they can launch on the marketplace.Key Responsibilities include:- Creation and development of on-line merchant help resources- Management of document, blog and video creation for merchant support - Key account and partner integration support and advice- 1st and 2nd line technical support for site and API issues- Internal reporting and automated servicesAchievements within this role included delivering an outstanding on-line help service with hundreds of unique users per month, support of integration set-up and troubleshooting with key partner multi-channel services, and helping to deliver a large percentage of gross sales on the platform for 2015 through the support given to our key accounts.

On a daily basis I worked with sellers to get trained to use our toolbox and utilise the tools available to them on the platform. This role included:- Personalised on-boarding training and support to meet the needs of the seller- Introduction of new training methods such as webinars & screen sharing meetings (Skype, google hangouts)- 1st line technical support for bugs and issuesWhilst in this role, I was given the opportunity to learn and develop across many areas. I became a part of the product management and release cycle by helping to write scoping documents and QA/release testing, developed tools to help staff support merchants (VBA/VisualBasic), created help videos & guides for seller self-learning, and created reporting jobs for staff insights (SQL/VisualBasic).

At Hearts Delight I helped to build and maintain the company website, I did the graphic design work for the site, external publishing, large scale printing and ad board design.

Bachelor Of Science (B.Sc.), Exercise Physiology

Education record