Max Yang Email & Phone Number

中国 上海市 浦东新区

Reporting to: Asia VP (Strategy/Marketing/Technology)Responsibilities: Industry decarbonization related marketing, including government policy tracking, industry trend study, market analysis, new opportunity identification, marketing strategy development and implementation, investment risk assessment, and support for new business development and offering developmentAchievements: Prioritized on energy, chemical, steel industry decarbonization; key market opportunities development include "Green hydrogen to ammonia opportunity in Inner Mongolia", "Biomass to bio-methanol opportunity in Jiangsu", "Green hydrogen metallurgy opportunity in Hebei", "Steel decarbonization opportunity in Shandong"; key marketing studies include "China dual carbon target & implications", "Steel decarbonization & outlook", "China green hydrogen demand forecast", "Biomass to biofuel market study" etc.; Key promotion event includes "CIIE"; providing key input to support global "Biomass to biofuel" and "Steel decarbonization" offering development

上海市

Reporting to: Asia VP (Strategic/Marketing/Technology)Responsibilities: Steel & PMM (Primary Metals & Mining) Segment Marketing, including segment market study, segment marketing plan development, and support for large ASU SOG (Sale of Gas) business development, industrial gas M&A business development, and liquid oxygen salesAchievements: Viability assessment of large M&A project (USD 1.5 billion); key initiator of "China EAF program" d leader of liquid oxygen sales and price enhancement action for EAF market (USD 50 million revenue); key initiator and co-leader for oxygen application to recycled nonferrous metals and solid waste treatment (~ USD 10 million revenue)

Reporting to: Asia VP (solid line), Global Marketing Director (dotted line)Responsibilities: Metal Segment Marketing (steel & nonferrous metals), including segment market study, strategy development & implementation, and support for large ASU SOG (Sale of Gas) business developmentAchievements: Developed “China Steel Strategy” (with support from global marketing team); led steel strategy implementation; provided key support to win Qingdao Steel SOG contract (USD 140 million investment)

Suzhou,China

Reporting to: Asia Marketing DirectorResponsibilities: Managing marketing, product, and technical service team (20 FTEs) to grow new business in China including China growth strategy development and new business developmentAchievements: Developed China growth strategy; won "BOF lining maintenance contract from Ma Steel", "RH snorkel maintenance contract from Baosteel" (1st in China), and "Ca wire supply contract from Nanjing Steel" (1st in China)

Shanghai, China

Reporting to: China General ManagerResponsibilities: Sales team (10 FTEs) management and business development in Central-east China region Achievements: Built central-east China region sales team, won BOF lining maintenance contract from Meishan Steel (1st in China) and BOF lining material supply contract from Handan Steel

Nanjing, China

Job Title: Key Account Manager Reporting to: China Sales ManagerResponsibilities: Development and management of key account business in Nanjing aeraAchievements: Introduced the new ladle and tundish flow control system to Meishan Steel, tripled sale revenue in 2 years, developed and expanded of tundish refractory business to Ma Steel and Nanjing Steel

Shanghai, China

Job Title: Sales Engineer Report to: China Sales ManagerResponsibilities: Development and sale of consumable probe and measuring instruments in China steel industryAchievements: Developed consumable probe business at Meishan Steel, and sold measuring instruments to Masteel, Jiuquan Steel, Bayi Steel

南京市

Job Title: BOF Workshop Head Report to: BOF Steelmaking Workshop ChiefResponsibilities: Production management Achievements: Successfully led commissioning of new BOF workshop