Max Yates Email & Phone Number

Toronto, Ontario, Canada

New York, United States

• Delivered productions across film, social, experiential, OOH, and radio worth $8M+ per year.
• Assembled and led five to 25-person production teams to drive production and post-production.
• Worked with SAG AFTRA, DGA, and IATSE employees in alignment with AICP and AICE.
• Managed budgets for creation of assets worth $8M+ in 2022 and $4M+ in 2023.
• Collaborated with CFO to design a process for estimating, allocating, tracking, and invoicing employee time to client productions, increasing revenue from $0 to $500K in two years.
• Negotiated and secured agency fee ($500K+) for all 11 Dave & Buster's productions worth $4M+.

New York, United States

• Conceived, pitched, and built a creative studio within Mother NY to provide production, post-production, audio, print, OOH, and versioning services internally.
• Achieved an average profit margin of 26% over first three years with annual revenue of $2.5M+.
• Model was used for Mother LA and Superbloom House with incremental $2M in revenue in first year.
• Led a seven-member team and managed a $2.5M annual P&L, reporting to Mother US CEO.
• Developed a new business strategy, winning clients like J&J and Amazon and capturing ~$100K.
• Clients include Target, Stella Artois, JW Marriott, Diamond Producers Association, Wrangler, Lee Jeans, Amazon, Virgin Voyages, Trip Advisor, No7, RoC, T-Mobile, New York Public Library, Propel, Sonic, Honest, Johnston.

New York, United States

London, UK

• Built, mentored, and led a team of 25+ producers to produce film, TV, social, digital, experiential, and radio content and campaigns.
• Managed team to produce Ikea Beds, which won a graphite D&AD and a Cannes Gold Lion.
• Led team to execute MoneySupermarket 'Epic Strut,’ which won 2015 Campaign of the Year.
• Oversaw leaders and all production directors as direct reports and owned a $1.5M budget.
• Influenced creative direction for Beck's Sapphire Superbowl spot, Stella Artois Perfectionists campaign, Oasis drinks, 2013 Stella Artois ‘Stars’ Holiday campaign, and Stella Artois Better World.
• Scoped, built, and negotiated fees with AB-Inbev (for Stella Artios) for $3M+.

London, England, United Kingdom

• Developed, oversaw, and produced 10+ multimillion-dollar global advertising campaigns for Stella Artois & Beck’s (AB-Inbev) across TV, print, digital, social and local events.
• Campaigns included launch of Stella Artois Cidre, Stella Artois Cannes Cinema Club, and Stella Artois World Draft Masters.
• Ensured that budgets (£25K to £3M+) were aligned with production strategy.

London, England, United Kingdom

• Developed and managed resources to deliver international TV and print campaigns such as Coca-Cola Olympics, Fox's Biscuits, Boots the Chemist' Change one thing', Boots The Chemist’ Christmas campaign, Oasis drinks, and.
• Delivered campaigns every three months and worked with budgets worth £200K to £650K+.

Amsterdam, Netherlands

• Built strong relationships with EA Sports and Nike clients, working on EA Sports 2008 Campaign (print), Nike 2010 World Cup (early creative development), and a short guerilla-style film with a focus on Dutch team.

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Master Of Science - Ms, Intellectual Property

Bachelor Of Philosophy