WHO I AMAs an innovator and forward thinker, I strive to push the boundaries of creativity through unique and excellent productions.WHAT I DOI spent a good chunk of my career at Mother. I started at Mother London as a senior producer and was head of integrated production before joining Mother NY. In my current role, I deliver productions across film, social, experiential, OOH, and radio worth $4M - $8M+ per year. In 2018, I also founded Daughter, which is a creative studio within Mother NY to provide production and post-production services in house to streamline processes.SELECTED ACHIEVEMENTS• Built a creative studio within Mother NY, achieving a profit margin of ~26% in first three years with annual revenue of $2.5M+.• Model was scaled further to become Superbloom House with incremental $2M in annual revenue.• Co-designed a process with CFO for productions, increasing revenue from $0 to $500K in two years.• Negotiated and secured agency fee ($500K+) for all 11 Dave & Buster's productions worth $4M+.• Influenced creative direction for Beck's Sapphire Superbowl spot, Stella Artois Perfectionists campaign, Oasis drinks, 2013 Stella Artois ‘Stars’ Holiday campaign, and Stella Artois Better World.