Ever felt that electric sensation in your skin when a great idea strikes? Or the warm fuzzy feeling when someone smiles, appreciating a creation of yours?Let's get to know MaxMy love for building products and companies transcends the confines of professional duty. Fueled by the thrill of witnessing an abstract idea come alive, and the joy of making a positive impact in someone’s everyday life, my drive is passionate, idealistic, and pragmatic.Over the past 17 years, I've navigated the multifaceted world of product development. I'm currently applying my skills as a freelance consultant through my venture, Maximedia Design, and as a UX Designer for the startup Oyama.I've always been curious by nature, seeking out difficult challenges and opportunities to learn something new. An autodidactic mindset has helped me to acquire a broad range of skills. And as I continue to grow and evolve, my ambition is to constantly push the boundaries of what is possible in my field, leveraging new technology and tools. My main areas are:• UX Design• Business Process Automation• Prototyping• Innovation & Business Development• Service Design• AI Transformation• Data AnalysisBeyond my professional life, I'm committed to personal growth and community building as a former resident and current board member of K9 (a bustling international co-living space in the heart of Stockholm). I'm also a family-focused individual who enjoys authentic travel, music discovery, physical activity and exploring nature.If you're looking for a perspective on building product value or streamlining your business, I'd love to connect.Feel free to drop me a message here on LinkedIn or visit www.maximediadesign.com to learn more about how I can contribute.
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Senior Product DesignerOyamaStockholm, Se -
Ux DesignerOyama Mar 2022 - PresentOyama is a tech-psychology startup promoting mental well-being. In my role as Product Designer (UX/UI) I have had the opportunity to shape the user experience and visual identity of our mobile platform. The main focus has been to translate the effectiveness of clinically proven psychology methods into a user-friendly, pedagogically sound, and compelling product.Key accomplishments:• Prototyping & Interactions: Spearheading the prototyping of the mobile platform, incorporating engaging and gamified well-being journeys for users. Also designing meaningful interactions that motivate and inspire users in their self-development journey.• Design Framework: Crafting a pedagogic framework, a design system, and internal design principles that align with our brand and mission, enhancing the user experience.• Developer Handoffs: Constantly practicing to provide more efficient developer handoffs, reducing time loss and ensuring the final product accurately reflects the design vision.• Product Launch: Contributed to the launch of the closed beta pilot of our mobile platform in June 2023.Skills acquired & enhanced:• User Experience (UX) Design• User Interface (UI) Design• Interaction Design• Prototyping• Product Development• Communication and Collaboration• User Research & A/B TestingThis experience at Oyama has provided a fertile ground for personal and professional growth. The result-driven environment and our hands-on approach to product development have given me an opportunity to refine not just my design skills, but also my communication abilities. Challenges that have arisen along the way have offered valuable lessons in evolving sound processes and principles.I am excited to continue my journey with Oyama, designing solutions that promote sustainable well-being and contribute positively to society. If you're interested in learning more about the project, please feel free to reach out or visit our website. -
Product DesignerMaximedia Design May 2013 - PresentStockholm, Stockholm County, SwedenAs a seasoned consultant working with digital products, I specialize in streamlining products and businesses through functional and efficient designs. My mission is to assist companies of all sizes and entrepreneurs in shaping their products and businesses, with a strong emphasis on clarifying customer value.Services:I offer a comprehensive range of services in three core areas.• Product Development: Including Product Design, UX, UI, Visual and Technical Prototyping, and Product Strategy.• Business Optimization: Focused on Branding, Business Process Automation, Service Design, Market Analysis, and AI Transformation.• Content Creation: Including Copywriting, Technical Writing, Document Design, AI-driven Content Generation, and Graphic Design.Client Highlights:• Mestamaster: Rebranded and unified designs across platforms.• Stensvik & Partners: Optimized 'Akka' Excel model and designed 'Beda', a tool for accurate real estate tax management.• Scania. Transformed intricate technical data into an intuitive, user-centric bodywork manual, boosting efficiency and UX.• Zeasazon. Spearheaded wellness-focused logo and brand design for a health-conscious food startup.• IVL Swedish Environmental Research Institute: Reinforced environmental safety protocols by designing safety labels using Adobe InDesign.• Myla. Created and launched a landing page, enhancing customer engagement with social channels.You can find more cases on the website.Emerging Fields:As we continue the journey in product- and business development, I'm constantly exploring the forefront of UX design and new industry trends. A major focus is the intersection of artificial intelligence and no-code tools such as Vectorshift, that will revolutionize rapid prototyping, product design and business automation. I'm excited to leverage these advancements to bring synergized value to my clients. Do you have an interesting business case? Contact me here or visit the website. -
Board MemberTech Farm K9 May 2019 - PresentStockholm, Stockholm County, SwedenK9 Coliving is a dynamic community built on the concept of shared living and co-creation. The organizational governance, inspired by the Holacracy method, ensures decision-making authority is distributed among all members. The Economic Association, a separate entity within K9, is dedicated to managing the financial aspects of the community. With a growing network of 150+ members, we are committed to fostering a sustainable and inclusive living environment as well as a strong alumni network.Role and Responsibilities:As part of the Board of the K9 Community Economic Association, our role is to provide the financial capabilities required for self-organization.• We manage the collective budget, which is used to meet the basic needs of the house, including everyday products, basic food wares, and other necessities. This ensures the smooth operation of our community and contributes to the well-being of all members.• Our financial management enables a variety of events and activities to take place. These include K9 Talks (an in-house equivalent of TED Talks), workshops, meditations, parties, and other community events.• Additionally, our financial stewardship extends to the revenue generated from paid guided tours for companies and individuals interested in K9. This includes entities such as newspapers, real estate companies, politicians and tech companies for example.Being part of the Economic Association is a unique opportunity to contribute to a beautiful community that values self-awareness, accountability, proactivity, and resilience. I am proud to support an organization that is not just sharing a living space, but shaping a new way of living.You can visit the website or Instagram feed to find out more. -
Information & Design ConsultantInfotiv Aug 2016 - Aug 2021Infotiv Information & Design is a consultancy firm specializing in accelerating the innovation process, providing expertise in project management, engineering and product information.In my 5-year employment at Infotiv, I had the opportunity to work on a multitude of projects across various domains. My main responsibilities ranged from content production and project administration to strategic planning and illustrations. Here are some examples of tasks I was involved in:Scania Bodywork Manual (BWM):• Engaged on and off over several years in the project for creating and managing the BWM product, leveraging my technical understanding to craft comprehensive text and illustrations. The manual provided detailed guidelines and specifications for vehicle servicing, evolving my ability to distill complex technical information into user-friendly content.• Participated in internal work process improvement initiatives, reflecting my skill in identifying and implementing strategies for optimizing business efficiency and assuring quality in content production.• Took on the role of a Jira project administrator, working on the development of a Jira project with hundreds of users and thousands of tasks.Infolutions (In-house product agency):• Participated in the creation of a digital course on safety in explosive environments, combining structured planning, curated content, and visual design to promote risk awareness.• Evaluated modern digital tools for implementing a new time tracking system in Infolutions deliveries. I produced reports, set up demo projects, implemented routines, and helped transition to the new platform.• Investigated efficient digital tools for project planning, producing a report comparing and highlighting the best tools.• Deep-dive into the data tool Tableau, evaluating its capabilities and conducted a business presentation showcasing its potential use cases. -
Concept Development StrategistTrafikförvaltningen, Region Stockholm Nov 2017 - Jul 2018Stockholm, Stockholm County, SwedenIn my consultancy role at the Public Transport Administration, I worked in close collaboration with some of the industry’s highest-ranking executives, leaders and international experts. My role was centered on facilitating strategic dialogues, administrating concept development and streamlining top level business operations.Role & Responsibilities:• As part of the team working on the concept development of the future Stockholm Metro, I contributed to the creation of a strategic vision (ConOps) for the period of 2030-2050.• I tapped into my experience in strategic planning, data analysis, and service design, creating comprehensive reports based on our team's gap analyses.• I organized workshops, managing both the planning and administrative aspects, while conducting insightful interviews with industry experts and enterprise leaders.• My responsibilities also extended to creating effective visual aids such as business illustrations, presentations, and data visualizations to streamline efficient and clear communication in environments where time is very limited and precious.• I authored detailed data-driven reports that played a crucial role in decision-making processes and strategy formulation.Achievements:• My previous experience in working alongside technical experts was pivotal in comprehending the complexity of the metro expansion project. My ability to act as a bridge between technical and non-technical stakeholders streamlined the strategic decision-making processes.• Through my inputs, I directly influenced high-value decisions worth millions of dollars, impacting Stockholm's transport infrastructure and improving the daily commute experience for 900 000 people. -
Data AnalystIsoftstone May 2013 - Dec 2013With iSoftStone, I had the distinct opportunity to work on a Microsoft product, evaluating and enhancing the data quality for their search engine, Microsoft Bing.Responsibilities & Achievements:• Conducted evaluation of company data, including industry type, business location, website details, contact information, etc., to ensure a high level of data quality. This rigorous analysis aided in eliminating errors, enhancing data accuracy, and optimizing search results.• Implemented rigorous checks to identify and eliminate duplicate data, leading to a streamlined and efficient information structure.• Played a role in enhancing information clarity and accessibility, already utilizing UX design principles. I worked towards ensuring that information was not just accurate, but also easy to find and understand, improving the overall user experience on Bing.• In the pursuit of improving the search engine's data quality, I gained insights into digital information flows and search engine algorithms, which added a new dimension to my understanding of SEO practices.Skills Acquired:• Developed a robust understanding of SEO strategies and their implementation in improving search engine performance.• Deepened my knowledge of digital information flows, gaining insight into the inner workings of search engines.• Expanded my skills in business intelligence and competition-/market analysis.• Acquired valuable insights into the field of digital marketing, enhancing my ability to drive user engagement and traffic.This enriching assignment with iSoftStone and Microsoft helped me hone my technical skills, particularly in data analysis, UX, and SEO, and provided me with a unique perspective on the underlying mechanics of search engines. -
Business DeveloperPortalen08 May 2011 - May 2013Stockholm, Stockholm County, SwedenPortalen08 emerged from an entrepreneurial observation that much of the company information available online was outdated, incorrect or irrelevant. As the sole proprietor, I embarked on a journey to prove my business concept with an initial goal of earning just 1 SEK. Initially designing an event platform for the restaurant, cafe, and bar sector, the venture quickly pivoted from this niche to become a resource for businesses seeking fresh B2B contacts or sales leads.Leveraging publicly available data and search engine insights, I gathered, analyzed, and refined business data. Gradually the brand matured into a business information consultancy, providing tailored lists of potential B2B sales targets, comprehensive market analysis, and fostering new business relationships through a data-driven methodology that was before its time.Achievements:• Pivoted from a sector-specific event platform to a digital business information service, recognizing the ubiquitous need for correct information.• Enabled businesses to access high-quality company data, transforming their marketing, sales, and growth approaches.• Facilitated valuable B2B collaborations, encouraging a more interconnected digital business environment, and fueling revenue through valuable business deals.Core Competencies Developed:I developed many skills during this venture, including an understanding for market analysis, B2B communication, finance, SEO optimization, large-scale data management. Not to mention the value of UX and web-design, from manually sifting through thousands of company websites. Many of these skills now form the bedrock of my professional experience, perpetually shaping my business approach.My voyage with Portalen08 served as an incubator of knowledge and a ticket for learning how to communicate within the B2B sector. It continues to be an indispensable part of my professional journey.
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Logistics Worker & Data AnalystBonver Logistics Ab Aug 2009 - Aug 2010Lidingö, Stockholm County, SwedenBonver Logistics is a 3rd party logistics company with a commitment to reliability, smooth processes and quality assurance. As a young professional, starting my first employment after high school, this opportunity was an excellent introduction to the demands of rigorous physical work and the importance of effective teamwork in a high-pressure environment.Role & Responsibilities:• Data-Driven Warehouse Optimization: Utilized Microsoft Dynamics AX and Excel to curate and analyze sales and logistics data, leading to strategic decisions about product placements to improve warehouse logistics flow.• Market Leader in DVD Deliveries: As a key member of a small but efficient team, we managed over 60% of DVD market deliveries to Norway.• Product Management: Ensured seamless logistics operations by efficiently packing products and preparing them for shipping while adhering to strict safety routines.• Error Management & Quality Assurance: Maintained high quality standards by promptly addressing errors, leading to improved operational performance and customer satisfaction.Achievements & Skills Developed:• Performance Under Pressure: Thrived in a high-pressure environment, consistently meeting and exceeding demanding performance goals.• Data Analysis & Management: Developed robust skills in managing and interpreting complex data to inform strategic decisions, significantly improving operational efficiency.• Teamwork & Teambuilding: Fostered a strong team culture and demonstrated effective collaboration skills, contributing to a quality rate of >98%.This early-career experience was instrumental in honing my ability to manage data and work effectively within a team - skills that continue to play a part in my professional journey. The lessons I've learned from this role about physical resilience, teamwork, and performance under pressure have equipped me to excel in various challenging environments.
Max Ytterberg Education Details
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Product Development -
Thorildsplans GymnasiumDesign And Product Development
Frequently Asked Questions about Max Ytterberg
What company does Max Ytterberg work for?
Max Ytterberg works for Oyama
What is Max Ytterberg's role at the current company?
Max Ytterberg's current role is Senior Product Designer.
What schools did Max Ytterberg attend?
Max Ytterberg attended Halmstad University, Thorildsplans Gymnasium.
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