Australian parenting website for mums of tweens and teens.

Specialties include finance, parenting, travel, small business marketing, change management, time management, organisation, lifestyle, blogging, influencer engagement.Writing for SBS Food, news.com.au, Your Money & Your Life, Kidspot, Babyology, Startup Daily, Kochie's Business Builders, Flying Solo, Kinderling Kids Radio, Smarter Business Ideas, Destination NSW, Telstra, NRMA, Escape Travel, and various SMEs and start ups.Social media for SBS Food, Babyology, Kidspot, Mumlyfe.

Responsible for the overall Mumtastic.com.au editorial and brand direction, managing a team of talented freelancers. Strategy and management of all social platforms - Facebook, Twitter, Insta, Pinterest.

Responsible for the management of the Kidspot sponsored campaign editorial content strategy, commissioning and editing. Develop corporate blogging editorial campaigns. Feature writing. Comment moderation. Developed the strategy for the Voices of 2013 / 2014 / 2015 blogging excellence awards. Judge in Voices of 2013 / 2014 / 2015 blogging excellence awards.

Led 'Smarter Business Ideas' - an innovative marketing project aimed at engaging the customer and driving loyalty and sales through production of customer-driven content. Marrying Telstra Business marketing objectives with the information needs of our customer base. Responsibility for full strategic direction and development of project. Annual spend $4m+Work across the business and with team at ACP Magazines to produce magazine, website, newsletter and social media platforms for Telstra Business. Engage Smarter brand throughout Telstra. Set business plan and cascade through to marketing plan. Magazine: Quarterly 60pp glossy magazine - 560K circulation via distribution through mailhouseWebsite: smarterbusinessideas.com.auNewsletter: Weekly subscriber newsletter sent to 4KSocial: facebook.com/smartermagtwitter.com/smartermagProduction of Facebook and Twitter content and engagement strategy.November 2011, Smarter won ‘Launch of the Year’ and was runner up in ‘Custom Publication of the Year’ at the Publishers’ Australia Excellence Awards 2011. The judges noted that: “Smarter Business Ideas ‘brings business issues to life”.

ATL campaigning for Telstra Business products and services. Agency management.TV production - TVCs, online video production.Worked on 'Kochie's Business Builders' sponsorship, including all aspects of broadcast-quality video case study production.Developed Telstra Business copy guidelines - tone, content and contact strategy.Championed the customer - introduced 'front line' initiatives for all TB marketing staff via call centres and techies.

Responsible for copy excellence across all BigPond marketing and customer communications. Development of copy guidelines - tone, content, engagement strategy, etc - and approval of every piece of copy in market. Contributed to turn-around of customer satisfaction scores on BigPond communications.Developed and implemented consumer marketing strategy for BTL marketing activities for all BigPond Wireless campaigns - direct mail, bill inserts, affinity programmes. Agency management and PR liaison.Selected to sit on Marketing Excellence Executive Panel from October 2007 - May 2009.Was named BigPond 'Marketer of the Month' in Mar 2007, Sept 2007 and April 2008.

BTL / DM consumer product development and marketing. Subscription based publications. Strong adherence to ROI effectiveness KPIs.Marketing copywriting for online and print.