- Part of Everysport Executive Management Group.- Responsible for company growth/commercial strategy & execution, including budget.- Introduced digital innovations and new business models that transformed traditional business processes and unlocked new revenue streams.- Negotiated high-value contracts with top-tier clients (Red Bull, Viaplay, HEAD), contributing to long-term business partnerships.- Built and maintained strong relationships with internal and external stakeholders, ensuring alignment on key business priorities.- Utilized data analytics to measure campaign effectiveness, optimize marketing strategies, and make informed business decisions.- Oversaw cross-functional teams to execute company-wide commercial, communication, and branding initiatives, ensuring alignment with corporate objectives and delivering on KPIs.-Drove business development and brand expansion in multiple markets, leading to sustained growth.

- Part of Everysport Executive Management Group- Oversaw a team of 30+ employees, streamlining media operations and improving overall team performance.- Managed budget to enhance media product offerings, with major focus on decreasing cost while increasing revenues and B2C-growth.- Developed and implemented a successful B2C subscription model, driving recurring revenue and reducing customer churn.- Optimized media partnerships and collaborations, ensuring efficient use of resources while maximizing brand exposure.

- Part of Viaplay Executive Management Group- Directed PR teams across four countries, ensuring strategic alignment and consistent messaging within budget constraints.- Led crisis communication strategies, safeguarding the company’s reputation and ensuring stakeholder confidence.- Handled high-profile partnerships with clients like Disney, Nickelodeon, UEFA, Premier League and Sony, driving both brand visibility and engagement.

- Managed sports communication initiatives across four countries, driving subscriber growth for the sports SVOD platform.- Managed influencer campaigns and press events, maximizing visibility while maintaining strict control over budget and resources.- Major focus on acquiring new sport subscribers to the SVOD-platform through innovate communication- Implemented cost-effective crisis communication strategies that protected the brand’s image during critical moments.

- Responsible for team of 35 people (coordinators, ingest operators, schedule managers and team leaders)- Budget responsibility, ensuring strategic content acquisition that aligned with customer acquisition goals.- Collaborated with the product and marketing teams to maximize content ROI and improve customer retention.