Ongoing consulting for a digital transformation project with Urban Gym Group brands. Working across Senior Management, IT, Marketing and other operational teams, as well as external UI and Developer teams, to help lead various project workstreams.

Custom digital business consulting across team, process and project. Helping close the loop, so teams work well together, deliver solutions on time, and on budget.

Consulted as Director of Marketing & Technical Product. Worked with board members, senior management and operational teams to lead a year long rebranding project. Managed all physical and digital aspects of the project, including the re-branding creative process with DJ In-House, new website + app developments, CRM integrations, club signage, merchandising and refresh of all social media and in club channels. Responsible for budget and agency management, as well as implementing ClickUp and creation of training documentation to help improve productivity processes.

Consulting the CEO regarding technology, processes, people and training.Assisting on business decisions and strategic brand approaches.Bringing an independent perspective to the Remeet Executive board.

Co-Founder, and implemented all business system architecture, including CRM, email marketing communications, booking, website, AWS, Google Analytics / Tag Manager / Workspace / Drive, Slack and other tools. These tools supported productivity, marketing, project management, cross team and client communication.Supported Les Mills US, Urban Sports Club Portugal teams as well as other clients in US and Iberia across various digital product and marketing projects. Working across tools such as Oracle Eloqua, Salesforce lightening, JIRA, Umbraco, as wells as supporting teams in these areas:
• Business positioning and market analysis• Developing marketing strategies, email marketing, and social media campaigns• Setup and management of email marketing campaigns in tools such as Marketo and Eloqua• Identifying campaign optimizations through CRM data analysis in platforms such as Salesforce • Back-office management within different platforms such as Umbraco and WordPress• Content creation, including Guides/ Ebooks and blog articles• Rebranding, brand ID concept, design, and brand applications• Strategic approach to Social Media, channel set-up, and post plan creation• Creation of training documentation, in alignment with marketing team best practices and processes

In this role my responsibility is to serve as the bridge between the Business and Technical Teams, ensuring product delivery aligns with overall strategies and goals. Lead projects from ideation to solution development and implementation/adoption, with a focus in digital product, digital campaign solutions, marketing analytics implementation, automated notification platforms and CRM integrations.• Domain knowledge - Integrated with EKON CRM, Amazon Web Services (AWS), Marketo, SIBS and Redsys Payment Gateways, Google Analytics, Google Tag Manager, Google Data Layer, VirtuaGym, internal/external API web services and custom website CMS and more.• Lead group initiatives to hit key milestones for the design, development, and roll-out of digital projects across multiple channels, tools and teams spanning 7 countries. • Use technical knowledge of how front-end interfaces interact with back-end services to create/review functional specification documentation for stories.• Lead agile/scrum processes between Engineering, Product, Design and Marketing Teams. Helping to identify highest value stories for business/customer, identify risk and if needed break stories into logical size/scope, to prioritize work and prevent disruption of WIP.• Implementation and management of SLA guidelines, for Engineering and Group/Regional Marketing Teams, to ensure efficient workflow processes and on time delivery of tasks/projects.• Member of the Senior Management Team, participating in quarterly meetings to ensure product delivery aligns with overall strategies and goals.• Primary technology decision-maker for the group marketing solutions architecture/tools and consulted as a key resource for other technology decisions made in the organization.• Plan, coordination and lead multi-day product launch training workshops, hosted by the Group Marketing Team, for Regional Teams spanning 7 countries.• Support Group CEO for annual budget and monthly invoice processes.

In this role I was responsible for defining strategy and implementation of an integrated omni-channel customer feedback system. I worked with Marketing Teams, as well as, Operations Teams to ensure the customer feedback was captured and shared across the organization. • Domain knowledge - Net Promotor Score (NPS), customer journey mapping, SurveyGizmo/Alchemer, custom feedback integrations using HTML/CSS, UTM parameters, Marketo and more.• Owner of all aspects of the Holmes Place Group customer feedback platform including customer journey mapping, feedback collection methods, marketing automation system integrations, data quality, data analysis and reporting portal management. • Responsible for analyzing key metrics, creating and delivering quarterly reports/recommendations, reinforcement messaging, process documents and training to educate and help drive a customer-centric cultural shift across the organization.• Implemented reporting portal for C-Suite and Regional Management Teams in 8 countries, to measure NPS loyalty metric, understand key issues, and improve close loop issue management processes.• Required to present to large audiences in Group Marketing Meetings, employee trainings/inductions, and C-Suite Management Team Meetings.• Chosen as an employee mentor to train and inspire future Senior Managers, as they participated in a 10 month internal development program.The role and the responsibilities was a "step back", from my previous roll as Global Production Team Lead, however I took this job because it offered me an opportunity to grow personally by living abroad, and also a chance to grow professionally by merging my previous technical skillset with customer experience management. Overall this was very valuable to my current understanding of customer journeys and creating solutions which are customer centric.

In this role my responsibility was to collaborate with the TRIB3 International Team to support specific digital product initiatives across the CRM, App and Website ecosystem, as well as, helping to hire new team members. The role was filled upon request from the Senior Management Team.

• Created WApparel LLC, as a fun side project to inspire and feed my creative side. It was a company that specializes in the creation of Pacific Northwest (USA) inspired clothing and accessories for men and women. • Worked with a law firm to get an operating agreement drafted between my business partner and also completed and submitted all necessary documentation to create and license the company in Washington state in USA.• My regular responsibilities included product design, asset and logo creation, website design/development, management of inventory, accounting and vendor communications.• Company was closed in 2013 as a result of moving to Prague for the above job, but starting a small company was a great experience both personally and professionally. I would love to do it again someday when I have time to dedicate to it.

• Manage a queue of 100+ tasks on a daily basis, and assign them to members of the team for completion. • Manage medium to large projects requiring cross team collaboration between Creative, Editorial and Production Teams for on time completion. • Responsible for building work back schedules, estimate team capacity, coordinating and managing team resources. Experience identifying efficiencies that help meet changing and overlapping project deadlines.• Lead the Global Production Team in the migration of 1,500 resources for the re-launch of the Microsoft Partner Portal on a new SharePoint based content management system. Participated in, and lead the team, in user testing prior to launch. Required cross team collaboration between Engineering, User Experience, Editorial and Production Teams to successfully launch 115 sites worldwide.• Selected to travel to Prague, Czech Republic to co-lead a week long technical training course for publication teams based in various Western and Central European countries.• Managed testing plans for system releases, in conjunction with our Engineering team, to implement internal efficiency enhancements and provide external customer benefits.• Pioneered an internal Allyis skills development program for my team members, in order to meet the evolving expectations of the client. Provided targeted development that leveraged specific technical skills, which allowed multiple team members to roll onto other successful projects, and enhanced team dynamics. • Nominated as a finalist for the 2012 yearly employee company Leadership Award. Given to someone who is a strategic thinker and an open communicator, and is a team player who helps to develop others’ skills while maintaining his or her own high level of performance.

• Worked within an XML based Microsoft CMS, to create content for the global version of the Microsoft Partner Network website, which is comprised of thousands of pages, downloads and other media.• Lead a project under tight deadlines, to develop the Microsoft Digital WPC website for use at the 2007 Microsoft Worldwide Partner Conference. Digital WPC was used to post partner materials, keynote addresses, and other exclusive content in real time, to the Microsoft Partners who could not attend the conference. • Personally included by the client in a quarterly, Microsoft internal only award, based on the successful launch and management of the website. • Lead a project to develop an internal user support forum on SharePoint, to help streamline subsidiary technical questions and satisfy the client request. Creation of the tool reduced response time to 48hrs, organized and tracked all support items and responses in one location, and fostered a community of users helping users.• Leveraged various technical skills in HTML, XML, JavaScript, ASP.net, SQL, SQL Server Management Studio, Visual Studio, SharePoint, Outlook and the Microsoft Office Suite.• Nominated as a finalist for yearly employee company awards.

• Participated in the conversion of the Microsoft Partner Portal website from a combination of flat-file formats (HTML, DOC, ASPX) to a database-driven system using XML content delivery methods.• Participated in the workflow of a large extended team, under extreme deadline pressure.• Satisfied the project deadline with a successful launch on 11/16/2004.• Selected from the fifteen person migration team to join the Global Production Team as a full time team member.