Max Barrass

Max Barrass Email and Phone Number

Chief Innovation Officer @ Anchora
Glen Waverley, VIC, AU
Max Barrass's Location
Glen Waverley, Victoria, Australia, Australia
Max Barrass's Contact Details
About Max Barrass

With over 25 years of experience in the tech industry, I currently serve as the Chief Technology Officer at Anchora, where I lead the development of transformative MarTech solutions that redefine client experiences. My expertise spans Agile methodologies, software development, and enterprise architecture, and I am driven by a passion for innovation through data-driven strategies and content management practices that maximize efficiency and impact.At Anchora, we specialize in Adobe Experience Manager (AEM) deployments, where my Adobe certifications enable me to architect innovative and practical solutions that empower our clients to thrive in the digital landscape. My work ensures that our clients begin their AEM projects with the insights and best practices needed to succeed from day one.My global experience within the AEM space led me to build AEM.Design, a platform born out of my deep passion for teaching and sharing knowledge. It’s my way of giving back to the AEM and open-source communities while leveraging my extensive experience and embracing new technologies. Through AEM.Design, I’ve had the opportunity to speak at symposiums and work across the globe, which also accumulated in being part of the inaugural Adobe AEM Champions program, where I had the honor of serving as its inaugural President.My passion for governance, deeply rooted in my thesis on Information Systems Governance, led to the creation of Governance.Foundation. This initiative is dedicated to developing next-generation governance technologies that align social and technical systems within organizations, helping them adapt and thrive in dynamic environments. Governance.Foundation embodies my commitment to exploring and implementing effective governance frameworks that drive organizational success.My mission is to empower organizations and individuals with the tools and skills they need to thrive in the digital age. Whether through my leadership at Anchora, my innovative governance work, or my advisory roles, I am dedicated to guiding organizations through their digital transformation journeys, ensuring they are equipped for sustainable growth.

Max Barrass's Current Company Details
Anchora

Anchora

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Chief Innovation Officer
Glen Waverley, VIC, AU
Website:
anchora.com.au
Employees:
40
Max Barrass Work Experience Details
  • Anchora
    Chief Innovation Officer
    Anchora
    Glen Waverley, Vic, Au
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  • Anchora
    Chief Technology Officer
    Anchora Jul 2021 - Present
    Melbourne, Victoria, Au
    We’re an independent and specialised Adobe Data and Content Driven MarTech Customer Experience business who are dedicated to mutual success by working and supporting our clients as end to end digital partner
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  • Governance.Foundation
    Founder
    Governance.Foundation Jan 2010 - Present
    Melbourne, Au
    Research and synthesize governance practices. Develop next-generation governance technology that will enable systemic governance in organizations by focusing on managing spectrum from data and knowledge.
    View
  • Aem.Design
    Founder
    Aem.Design Jun 2014 - Present
    Melbourne, Au
    Design a method for delivering and developing AEM projects. Develop a project archetype that reflects AEM best practices and provides a kickstart for development teams. Provide a method for delivering AEM projects under 2 months.
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  • Typerefinery.Ai
    Founder And Cto
    Typerefinery.Ai Feb 2022 - Present
    Develop a next-generation Content and Knowledge Graph experience platform.
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  • Synthetic Intelligence Association
    Co-Founder
    Synthetic Intelligence Association Oct 2020 - Aug 2023
    San Diego, Us
    Research and develop synthetic intelligence technology.
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  • Metaera
    Chief Technology Officer
    Metaera Apr 2020 - Aug 2023
    San Diego, Us
    Research and develop workforce automation technologies. Develop fully functional SaaS platform foundations.
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  • Adobe Aem Champions
    President
    Adobe Aem Champions Apr 2022 - Apr 2023
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  • Agl Australia
    Engineering Manager - Content & Commerce
    Agl Australia Oct 2020 - Jun 2021
    Sydney, Nsw, Au
    Provide leadership for establishing engineering and DevOps practices, enable development teams to deliver solutions on AEM and Adobe Commerce. Provide strategic direction for technology architecture.
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  • Cbus Super Fund
    Engineering Manager
    Cbus Super Fund Apr 2020 - Oct 2020
    Melbourne Cbd, Victoria, Au
    Establish engineering and DevOps practices, enable development teams to deliver solutions. Provide strategic direction for technology architecture.
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  • Isobar
    Adobe Practice Lead
    Isobar Jun 2016 - Apr 2020
    London, London, Gb
    • Work closely with the sales team to win new business and expand existing accounts• Identifying opportunities where Adobe based solutions can bring significant business benefit to the customer• Work closely with Adobe enterprise customers to understand their business needs and assist in shaping their enterprise content strategy• Provide technology and business consulting on Adobe Marketing Cloud technologies• Provide thought leadership, mentoring and expert training to Isobars technical and business teams and customers• Building strong relationships deep into focus accounts to document technical environment and build strategies to strengthen relationships• Identify opportunities to influence/promote Adobe technologies to the developer community; partner with Adobe’s marketing team targeted innovation efforts• Evangelise Adobe products and initiatives across the Isobar group and its customers• Constructively participate within the Adobe technical community to develop and refine best practices and processes• Assist in the (technical) evaluation process of large targeted accounts in conjunction with the sales team• Work with the teams to identify, prepare and deliver product messaging in an effort to demonstrate the Adobe's value proposition. Develop and deliver the product positioning message using a variety of tools and techniques, for example but not limited to: whiteboard presentations, slide presentations, product demonstrations, webinars, responses to RFI/RFQ inquiries, POC and demo development
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  • Rxp Group
    Practice Manager - Digital, Apac, Hk
    Rxp Group Sep 2015 - Jun 2016
    Melbourne, Vic, Au
    Change management • Journey clients through Digital Transformations • Lead the adoption of Agile methodologies, Open Source, Security and DevOps and their blending into Enterprise patterns for Client and Partners  • Federate the team around CI / CDLeadership • Provide leadership within the company and in representing the brand in the broader technology community • Build smart relationships with Delivery Partners • Federate Cross-functional management across border organization • Succession planning and development of teams as delivery capability • Guidance and mentoring of direct and indirect team membersSolution / Enterprise architecture • Provide technical oversight for both the tactical and strategic initiatives for incremental improvements and long-term organisational change • Design the roadmap of the future technology stack taking into account scaling, agility and capacity • Balance the maintenance of legacy systems, with the development of their replacementsTechnologies: • Technology stacks: Adobe Stack, AEM (Sling, Jcr, Mongo), AEM Forms and LC, Modern Web (AngularJS, BackboneJS, KnockoutJS, NodeJS, Phantomjs, Grunt, Karma) JavaEE, PHP, RoR (Ruby on Rails), Python, Perl, Microsoft • Agile environment: SCRUM, DevOps, Kanban, Lean, eXtreme Programming (XP), pair programming • CI/CD: TDD (Test Driven Development), BDD (Behaviour Driven Development), Docker Stack, Ansible, Jenkins, Jira, Confluence, Bamboo, Maven, Cloudbees, on horizon: ChatOps, Packer.io, Resin.io
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  • Rxp Group
    Principal Consultant
    Rxp Group Jul 2014 - Sep 2015
    Melbourne, Vic, Au
    Help organisations develop digital strategies using Adobe Experience Manager. Provide guidance with best practice implementation of governance process and technical development of AEM (CQ5) platform.
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  • Biztech Enterprise Solutions
    Senior Digital Solutions Architect
    Biztech Enterprise Solutions Feb 2013 - Jun 2014
    Help organisations develop digital strategies using Adobe Experience Manager (CQ5). Provide guidance with best practice implementation of governance process and technical development of AEM (CQ5) platform.
  • Tabcorp
    Solutions Architect
    Tabcorp 2008 - Feb 2013
    • Responsible for ensuring 99.9999 uptime and 50tps throughput on the Online Gaming Platform at Tabcorp.• Delivered high-profile projects• Built a custom datacenter to support the platform's growth.• Consulted and educated IBM delivery team on advanced capabilities of SQL Server 2000.• Identified and remediated major bottlenecks, reducing outages caused by usage of unsupported features in SQL 2000.
  • International All Sports
    Web Development Manager
    International All Sports 2007 - 2008
    Au
    • Developed and enhanced the Internet Platform for International All Sports, providing online trading support.• Created custom applications for data syndication to improve efficiency and accuracy.• Collaborated with cross-functional teams to implement innovative solutions for the company's online platform.
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  • Aia Australia
    System Analyst
    Aia Australia 2006 - 2007
    • Led executive projects and mentored developers and operations staff at AIA Australia.• Built and delivered multiple BI systems, coaching operations teams in development practices.• Achieved increased efficiency and productivity through effective leadership and guidance.
  • Dmo
    Development Manager
    Dmo 1999 - 2006
    Au
    • Accidentally developed workforce planning system within 3 months.• Introduced and developed state-of-the-art web platform.• Conducted research and development of internet and related technologies.• Developed over 20 in-house systems - Workforce Capability Planning and Management, Timesheets, Project Management, Inventory Management, Vehicle Fleet Management, Capital Reporting, Surveys...
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Max Barrass Skills

It Strategy .net Aem Consulting Requirements Analysis Agile Sdlc Agile Project Management Ci/cd Arbiter Of Truth Business Analysis Web Development Agile Methodologies Ansible Application Architecture Scrum Technical Architecture Service Oriented Architecture Strategy Cq5 Java Enterprise Architecture Xml Docker Web Services Continuous Integration Business Intelligence Governance Management Project Management Software Development Life Cycle Continuous Delivery Problem Solving Software Development Data Migration Soa Java Enterprise Edition Architecture Project Delivery Solution Architecture Integration Architectures Esb System Architecture

Max Barrass Education Details

  • Swinburne University Of Technology
    Swinburne University Of Technology
    Information Systems

Frequently Asked Questions about Max Barrass

What company does Max Barrass work for?

Max Barrass works for Anchora

What is Max Barrass's role at the current company?

Max Barrass's current role is Chief Innovation Officer.

What is Max Barrass's email address?

Max Barrass's email address is ma****@****bar.com

What is Max Barrass's direct phone number?

Max Barrass's direct phone number is +4420353*****

What schools did Max Barrass attend?

Max Barrass attended Swinburne University Of Technology.

What are some of Max Barrass's interests?

Max Barrass has interest in Children, It Architecture, Business Architecture, Economic Empowerment, Civil Rights And Social Action, Politics, Science And Technology, Governance.

What skills is Max Barrass known for?

Max Barrass has skills like It Strategy, .net, Aem, Consulting, Requirements Analysis, Agile, Sdlc, Agile Project Management, Ci/cd, Arbiter Of Truth, Business Analysis, Web Development.

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