💡Follow me for daily posts on emerging CPG brands 📲 visit Basemakers.com to discover our services -Over the past 15 years, I've led three separate companies in the food & beverage industry. Currently, I serve as the founder & CEO at Basemakers, one of the most trusted retail sales agencies. Before Basemakers, I discovered the industry at my first start-up. My entrepreneurial spirit was ignited with Just Chill, a relaxation drink. This product quickly captured the market's imagination, securing features in Wall Street journal, Today Show, Fox Business, Oprah & more. The venture culminated in a strategic acquisition in 2018. This experience was more than a business milestone; it was the catalyst for starting Basemakers.Basemakers was born from a vision to bridge a critical gap in retail execution; helping brands achieve sales velocity in grocery stores at scale. Our mission is clear: to help build world-class brands through world-class sales capability.Today, Basemakers has surpassed 1 million retail visits, helped over 300 brands scale retail and landed on the INC 500 list of the fastest-growing privately held companies in America 3 times. These achievements were accomplished through the hard work of our team of 85+ rockstars. The road hasn’t always been smooth. Bear Powerfoods started with the mission of creating the world's most powerful meal shake. Our journey to significant early success was marked by a record-breaking Indiegogo campaign ($200k+ with over 1700 pre-orders), a victory at BevNet Live, & becoming a venture-backed brand within months. Then came 2020...Despite the pain of shutting down Bear Powerfoods in 2020 due to a major unforeseen production issue & a global pandemic, I learned valuable DTC marketing insights I now pair with retail knowledge to advise brands.As a college dropout, at the age of 23 I recognized the need to gain actionable insights, tools & frameworks to compete. I attended Wharton’s Execution Education CPD program from 2012-2014 . After completion, I was accepted into the Wharton Fellows, where I learned from MBA professors as well as Fortune 500 executives in master classes across Boston, Austin, Silicon Valley & Los Angeles. My life outside the boardroom is filled with surfing, snowboarding, laughing with friends & immersing myself in books. You can find me surfing whenever a big swell hits the west coast.Join me on my journey where I explore the CPG industry in daily posts by following my profile. -Max
Listed skills include Entrepreneurship, Marketing, Brand Management, Marketing Strategy, and 15 others.