Hey, I’m Max – an Amsterdam-based, award-winning creative from Melbourne (with EU Citizenship).I believe in the power of storytelling, the absurd complexity of the human psyche, the unwavering force of a good idea, playing with language to make people think and technology for good. These are the bits you need to create real change – whether it’s perception, belief, sentiment or results.Over my decade in ads, I’ve:• Created a real tax office to help small biz owners claim on the emotional impacts of running business• Hacked Insta Stories to create a real, competitive game• Filmed an interactive docu-series to find out the secret to longevity in Okinawa• Launched a non-alch beer to a beer-loving nation• Shifted the needle in people’s views and actions towards the trans and gender diverse community • And let people test drive a 4X4 anywhere in Aus while physically in suburbiaStints at Dentsu (Isobar), Clemenger BBDO, in-house at Xero and more recently at positive-change agency Think HQ has given me a breadth of knowledge from digital to TV, activations to radio, tech to social, integrated to initiatives and everything in between. Budgets from zero to a millo – I treat every brief with the same effort, energy, ability and integrity.Along the way, my work has been recognised and awarded by Cannes, Caples, Cresta, The One Show, IAB MIXX, AWARD, AdStars, LLB, Facebook, The Shortys, The Webbys, Sirens and more. But more importantly, the work has helped brands, services, people and places stand out from the rest, have an impact and be perceived in a positive way.I’m always up for a chat, contact me on heymaxbeng@gmail.com or shoot me a DM.www.maxbeng.com