Develop action plans to execute strategic initiatives to generate new consumer deposit accounts and deposit growthCreate action plan and execute implementation of Customer Segmentation strategiesCoordinate the content, messaging, design and tracking of PPC, retargeting, email, direct mail, website content, print ads, and videos with internal team members and external vendorsHelp drive SEO so maximized on web propertiesManage and track campaign deadlines, campaign performance, budget and ROIEnsure brand compliance and consistency in usage and execution of branded and co-branded assetsWork with business units and partner(s) to establish KPIs. Work with marketing analyst team to develop performance reports to drive action plans and to share with partner(s) and business unit leadersPrepare presentations and dashboards for management, highlighting campaign and partnership successes and challenges.Cultivating marketing strategies for Axos, NW, and UFB deposits has been my passion. I've eagerly embraced additional responsibilities and conquered every challenge that's come my way. My commitment to swift project turnaround and meaningful contributions has left a substantial mark.

First professional career, a great milestone and great introduction to corporate America amid apandemic.Responsible for:• Design, develop, and implement successful communication initiatives and sales campaigns includingwhite papers, newsletters email/letter campaigns and related marketing materials for Fortune 500Clients. Helping our clients imagine and execute digital marketing campaigns• Perform business to business marketing of Oracle CX and CRM products. Leading efforts to alignmarketing and sales for the benefit of both groups• Use experience in digital marketing tools like Constant Contact, HubSpot.• Managing day-to-day activities with the project team• Develop product brochures by collaborating across teams of Engineers and Sales. Understandcustomer requirements, develop, implement, and manage campaigns to ensure the accurate, efficient,and measurable execution of key global marketing activities• Provide prospect account research and lead identification using company/external databases,verification calls, and web tracking tools using software tools for collateral design and research.• Use experience in Data Mining, Data Scrubbing, Market Analysis, and Competitor Analysis.• Build collaborative relationships with internal and external stakeholders.• Documenting project materials, webcasts, seminars, tradeshow, events, and conferences.• Produce creative, compelling, and engaging content that promotes our services, builds brandawareness, and helps us achieve our growth strategies.• Formalize the Company marketing strategy and plans, conduct market research and surveys andtranslate this information into effective communications to fuel sales campaigns.

Second stint as an Intern at InnoVision Marketing Group LLC. This time I learned about Media and Media relations for one of the most prominent marketing agencies in San Diego.Essential Functions:• Direct Media Pitching• Sending out RFPs• Building a Media budget• Brainstorming unique Media ideas for each client• Research specific demographics and integrating that research into a Media budget• Identifying new opportunities• Creating and updating media lists• General account support• Updating media budgets• Sending out different radio and TV traffic instructions to multiple media outlets• Updating asset lists• Planning And executing e-blasts• Use Microsoft Excel to update creative pacing reports for multiple clients• Update blogs for multiple clients• Manage invoices month to month• Create creative radio :30 copy for multiple clients• Manage and monitor Yelp reviews for multiple clients• Market Planning• Marketing Communications• Online Advertising

This was my first stint at InnoVision Marketing Group and it was my first professional internship at an actual marketing firm. Learned how to write effectively.Essential Functions :• Writing media releases, alerts, digital content articles and other press materials.• Maintaining digital clip books for brand partners creating PR reports based on each project• Brainstorming and researching media and content opportunities for clients.l• Researching and learning about related industries and media trends.• Direct media pitching to publications and/or media platforms based on clients' needs• Media, blogger and social media correspondence• Assisting with creating and updating media lists• Assisting with general account support• Develops and maintains a library of current reference materials• Reviews copy per department style guide an checks questionable details.• Proofreads and edits as necessary. Considers copyright laws such as registered and trademarkedsymbols, country of origin, and material construction• May include account work of smaller clients• Assists team leader needed. Performs various clerical duties as assigned.