• Worked on updating data pipeline to be able to handle extremally large data volumes while reducing system costs• Working on designing edge-level fog computing systems that can utilize pre-packaged ML models to make real-time targeting decisions• Working on server-side real-time applications to deliver low latency responses based on behavioral and intent data

• Lead a team of 6 analysts and engineers• Designed data collection, modeling and reporting for Sophi• Coordinated work with 3rd party companies to outsource non-IP based components to meet company goals

• Managed digital analytics team for The Globe and Mail analytical center of excellence• Built custom data collection mechanisms for productional version of Sophi• Lead data quality and governance projects

• Managed all analytics tagging across number of domains and subdomains• Assisted with company-wide migration from Adobe Analytics to proprietary analytics system called Sophi• Helped to set up and democratize company wide access to analytics data• Assisted in setting up data quality checks and balances

SENIOR TECHNICAL IMPLEMENTATION SPECIALIST (September 2015 - November 2017)• Managing client accounts, projects, and relationships• Designing and implementing custom analytics solutions with Google Analytics, Adobe Analytics, Google Tag Manager and Tealium iQ• Creating technical and non-technical instructions for clients and administering project documentation• Training new team members and providing ongoing advice and support to team members• Facilitating hands-on training in Google Tag ManagerTECHNICAL IMPLEMENTATION SPECIALIST (May 2014 - August 2015)• Audited the completeness and adequacy of clients' digital analytics implementation• Designed and installed custom analytics solutions with Google Analytics and Google Tag Manager• Identified and addresses issues with web analytics data and implementations• Coded, tested, and debugged custom analytics tracking scripts• Configured analytics and tag management tools

• Built custom websites including educational portals, e-stores and corporate intranet sites; was responsible for all stages of development from requirements gathering and functional specification authoring to development, testing and delivery• Worked extensively with HTML, JavaScript, CSS and Google Analytics • Developed search engine optimization strategies to help businesses achieve top rankings• Designed promotional materials for clients

• Introduced over $2 million of new business to the company (total annual sales were $5 mil)• Acted as a liaison between company departments and potential clients• Marketed portable shelter equipment to mining, government and emergency management markets• Developed and implemented proposals, plans and programs under tight timelines to accomplish business development and marketing goals• Coordinated and managed company participation in such events as trade shows, exhibits, open houses and showroom visits • Setting up custom CRM solutions and integrating them into existing CMS

• Was responsible for high impact, quantifiable implementation of marketing plan• Introduced over 50 new commercial clients to the company and turned them into trusted partners • Identified new opportunities through research and data mining• Designed and deployed offline & online marketing initiatives• Joined business networking organizations to promote company and build relationships beyond standard target market• Maintained and updated marketing assets library

• Assisted with marketing of School of Business programs to potential and existing students• Assisted in co-ordination of events and projects• Prepared marketing materials for events and trade-shows• Answered inquiries from existing and potential clients

• Provided tutoring to students• Provided customer support service to Bachelor of Applied Business (BAB) Program • Prepared training materials