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Growth Manager responsible for for Engagement & Retention of Paid users. My primary contribution was the creation of Acrobat's first product notification strategy, which alone led to millions of dollars in incremental revenue through decreased cancel rates and justified engineering investment approved by senior leadership to improve the notification surface and bolster our capabilities.

Product lead on the Growth team. My biggest accomplishment was the creation of HOVER's blueprint feature. An idea from a years-old hackathon project that had been abandoned, I saw an opportunity to use new internal capabilities and resources to finally bring a real MVP to market. I worked with internal teams manually at first to validate the demand, then automating the capabilities and decreasing COGS to the point where finance and sales were more than comfortable with it. This enabled the company to penetrate deeper with their existing customer base, as well as expand the market to the adjacent persona of full-time Home Builders.The company has continued to invest in this feature after my departure and my understanding is that it's a significant driver of incremental revenue.

I managed our Growth Product initiatives and Martech, along with execution of growth testing for both the core business and expansion opportunities.

“Growth Hacker”-type role focused on improving sales outcomes. Focused on product lead qualification and succeeded in doubling volume of inbound meetings from marketing communications to the SDR team M/m every month from Feb 2020 - June 2020 while maintaining lead quality.

Responsible for growing revenue from the external home improvement self service business. I work to create and execute scalable growth processes. My biggest accomplishment was being part of the team of two that started an in inbound SDR team and lead gen process, generating dozens of qualified new sales opportunities per month in 2019, 100's per month in 2020, etc. Eventually this spun out into an SMB sales team while I continued to support from a growth marketing PoV, expanding to employ more than 30 people.Also part of the team that hacked together a "Lead Optimization" prototype — my contribution was creating HOVER's first Zapier integration so that it could be accomplished outside of core engineering. This took off during COVID and helped to support millions of dollars in incremental revenue.

First marketing hire, brought back on after our consulting engagement. Did fairly well considering my experience and general startup chaos. Successfully created and developed acquisition channels as SketchDeck pivoted to enterprise, overseeing the doubling of top-line revenue during my tenure and migrating the company's deal flow from a fully self-serve, transactional model to 80% of revenue coming from enterprise sales motion. During this time the bulk of our leads were coming inbound from our events strategy and email list w/ webinars. Also managed SDRs who qualified and fed leads to the sales team. Experimented with outbound sales, but never got it working.

Part-time marketing consultant position. The output of this time was a public-facing ROI calculator intended to help with inbound efforts.

First Account Executive hired for SketchDeck. Mostly inbound role helping team to figure out their sales process.

Account Executive selling qualified homeowner leads to real estate agents. 100% Cold calling position where I sourced all leads and lead information, qualified, and closed deals in the ~$5K ACV range. Attained ~60% of quota on average, expected to close the equivalent of 20 deals per month, which put me about the middle of the pack on the sales floor most months.

Created and scaled both inbound and outbound SDR lead gen processes, generating millions of revenue for the company annually. I defined the SDR role and then took the team from just me to 6 reps (in a team lead position). Highlights:- I was responsible for weekly reports on the team's metrics to the GM of the B2B business, and monthly reports to the CEO.- I was recognized with two "SuperMonkey" awards and one "Ultimate Gorilla" for outstanding performance.- I wrote a private Chrome extension that helped salespeople to one-click import leads from LinkedIn to salesforce. This went viral on the sales floor, dozens of people ended up using it.- I also worked with different teams to help improve things based on what I was hearing from customers. My most impactful collaboration was with the content marketing team. We'd been hearing that "Margin of Error" was a big topic people were confused on. Based on that insight, I explained what I thought should be there, consulted with data science, which content took and built SurveyMonkey's single top ranked organic landing pages, each generating 15k+ organic visits each month.

First account manager hired for channel accounts selling consumer products. Converted from an intern position to FTE at the end of summer 2012.I created new partnerships with physical and electronic retail outlets and increase revenue with current accounts, such as Amazon, Newegg and Fry's. This includes a promotion which led to a 1% lifetime increase in the sales of one of Plantronics' flagship gaming headsets. I have secured multiple PO's for hundreds of thousands of dollars and worked in a team to launch two consumer products with Amazon.

Retail sales associate goaled on selling membership and service add-ons. Trained new retail associates and prioritized daily goals.With my help, the store was district Store of the Year in 2012 and saw 84% growth in our services sales. Year over year sales increases were over 10% each year I worked there. I received 6 customer service awards and had completed 8 Tech Tests and an Assistant Manager Certification which helped me to further drive add-ons and sales.