Max Carlson is a seasoned and accomplished leader with over 21+ years of experience in the financial services industry. He currently serves as the Executive Vice President of Sales at GreenGrowth CPAs, the premier cannabis CPA firm for individuals and companies in the legalized medical and recreational cannabis industry among others.As the EVP of Sales, Max oversees a wide range of financial services and sound advice for clients, including audit and assurance, tax preparation, accounting and finance setup, advisory services, and outsourced CFO/COO programs. He leverages his M.B.A. in Finance and his expertise in tax accounting, foreclosures, management, and direct sales to drive business growth, minimize risk, and maximize deductions for clients under 280E and 471-C. He also helps clients with IPOs, due diligence, pro forma financial preparation, and tax/company structuring.Prior to joining GreenGrowth CPAs, Max held various positions at Wells Fargo Bank, N.A., where he excelled in sales, sales management, and production management. He managed a team of over 30 sales professionals and generated millions in annual revenue. He also cultivated a high-performing team that consistently met and exceeded targets, while staying abreast of the latest industry trends and best practices.Max is a dynamic and adaptable professional who thrives on challenges and opportunities in the rapidly evolving financial services landscape. He is a collaborative and resourceful leader who forges strong relationships with clients, partners, and stakeholders. He is passionate about continuous learning and personal growth, and he is committed to making a significant impact in the cannabis industry.