Massimo Casali Email & Phone Number

London, England, Gb

KEY RESPONSIBILITIES: -Leading a high performing team of three "Retail Training & Development Specialists" across all Europe and the USA market. - Pioneer of the new project Crep 360 machine, able to protect your sneakers in less than 90 seconds in store and at the same time give to the customers the best experience. -Delivering major expansion of the CREP 360 across all regions, started in 2023 with 12 machines in Europe and now in 2024 over 300 across Europe, USA, Dubai and Kuwait. - Responsible for the budget of my team including competition across different retailers. - We are responsible for delivering the best training for our shoe care company across all different retailers across the globe. We counted 59 countries. - Working closely with other departments to guarantee the best visibility of the brand (marketing) and to improve our existing products and at the same time to bring newness in the market (product development team). -Pioneer of developing a new training online to guarantee to have a wide connection with all teams. - Ensure we have a good relationship with our distributors across the world and at the same time we support them to improve their knowledge about our products.

New York City, New York, Us

KEY RESPONSIBILITIES: -Leading a high performing District managers of ten across 7 different countries: UK, Ireland, Netherlands, Belgium, Sweden, Denmark and Norway- 183 stores, two banners Foot Locker (176)and Sidestep (7)- Staffing complement of 1100 employees- Working closely with other departments inside the region such as: HR, Real Estate, Marketing, Visual Merchandising, Products Team, Wages Team. - Responsible for driving sales across the 7 countries with a solid increase by 20% in the first 3 years and then a stable gain across all years. Increased online sales in the UK and Netherlands by 300%.-Cooperate for creating good diversity within our teams across all 7 countries. -Delivering major expansion across northern countries, stores growth the last 7 years of 20%+. Including opening up one new country, Norway with 5 stores, 9 power stores in the main cities across Europe, and reviewing opportunities in remodel and relocation of the new existing stores. - Responsible for the P&L of the stores, exploring opportunities to reduce costs and increase the productivity in store. In 2016, I brought the UK profit for the first time ever in FL history. - Pioneer in UK of the project buy online and send from store (BOSS). Created a SWOT analysis for improving the system across all the countries. Good benefit during the pandemic period. -Cut the salaries by 5% after reviewing opportunities in scheduling, premium hours, T4T and structure of the teams. -Responsible for building a succession plan for key positions and new opening market throughout coaching, mentoring and period review(appraisal and Executive Development Review’s discussion); have been promoted 5 DM and more than 30 store managers for the EMEA market.-Delivering Global and European projects; (Pioneer of the loyalty program in Netherlands for Foot Locker Europe in 2019, Radio Frequency identification in 2018 and still ongoing).

New York City, New York, Us

Accountable for 20 stores including one flag ship and an outlet in Milano area managaing 250 staff members. Responsible for the sales operations, shrink, profit for the geographical area, delivering Global and European projects.During this time I opened 1 flag ship store this included managing the recruitment process and training.continuing with 1 outlet, 3 new stores in Milano area and in the new format store Locker room. During this time I gained the following awards:Best district manager of the year 2008, 2012 and 2013. Best profitable store in Europe. Best performance in conversion.

New York City, New York, Us

Accountable for 24 stores throughout the Norht East of Italy - Sicily and Greece. Responsible for the sales operations , shrink, profit for the geographical area, delivering Global ad European strategies. Opening 3 new stores in Ancona, Chieti and Trapani. Managing the recruitment process and training for the new stores opening in Greece.

New York City, New York, Us

As a Store Manager, I drove vital efforts in ensuring smooth and efficient day-to-day operations within the store to meet demanding corporate objectives through effective team leadership. Coordinated all HR processes, including rota planning, payroll and leave and absence management and developing as well as implementing strategies & KPIs to drive continuous improvement. Instrumental in monitoring and reporting on operating costs, budgets and resources, and analysing and interpreting sales data. Managed the recruitment process and providing training and development opportunities to improve skill levels. Drove compliance with corporate policies, procedures and guidelines.

New York City, New York, Us

I was responsible of the customer service, managing and motivating the team to achieve their goals. I was in charge of the merchandising of the store layout. My responsability also concerned the stock's control , the training of the team and the assistance in recruiting.

I worked for independent multi brand fashion retailer in Paris, La Madeleine. I was responsible of the sales for the store. I was responsible for the Visual merchandising of the store. I was responsible of the till area.

Responsible of all activities operational and financial related to the shop.

Roma, Rm, It

I was in the Italian National Police carrying out traffic controls and performing minor law enforcement duties. This included protection of civilians and monitoring events in the city

Associate'S Degree, Leadership And Management

Perito Aziendale Corrispomdente In Lingue Estere