Massimo Casali

Massimo Casali Email and Phone Number

Head of Retail Performance at Crep Protect @ Crep Protect
Massimo Casali's Location
London, England, United Kingdom, United Kingdom
Massimo Casali's Contact Details

Massimo Casali work email

Massimo Casali personal email

n/a
About Massimo Casali

The "Smile" keeps your mind positive! I am an authentic person with over 30 years of retail experience across Europe and USA. Ability to read the business and understand the new trends to bring success for the company.I believe the importance of celebrating any achievements with the team to empower them for the next challenge.All my strategies are planned by always putting the customer first. I had the opportunity to work in different markets and that empowered me to understand the business better but also the importance of having a team from different cultures. I learnt to embrace positively all changes and challenges following my philosophy: smile, energy and passion.The “Energy” helps to empower and promote people to collaborate with all, support each other, commit to the goal and build trust! The “Passion” in your “Heart” helps your decision making and is the driving force to be the best in everything you do!I thoroughly believe in values such as - integrity, leadership, excellence, service, team work, innovation, diversity, inclusion and discipline.As a person who loves challenges, I am always looking for opportunities that can challenge my personal experience.

Massimo Casali's Current Company Details
Crep Protect

Crep Protect

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Head of Retail Performance at Crep Protect
Massimo Casali Work Experience Details
  • Crep Protect
    Head Of Retail Performance
    Crep Protect May 2021 - Present
    London, England, Gb
    KEY RESPONSIBILITIES: -Leading a high performing team of three "Retail Training & Development Specialists" across all Europe and the USA market. - Pioneer of the new project Crep 360 machine, able to protect your sneakers in less than 90 seconds in store and at the same time give to the customers the best experience. -Delivering major expansion of the CREP 360 across all regions, started in 2023 with 12 machines in Europe and now in 2024 over 300 across Europe, USA, Dubai and Kuwait. - Responsible for the budget of my team including competition across different retailers. - We are responsible for delivering the best training for our shoe care company across all different retailers across the globe. We counted 59 countries. - Working closely with other departments to guarantee the best visibility of the brand (marketing) and to improve our existing products and at the same time to bring newness in the market (product development team). -Pioneer of developing a new training online to guarantee to have a wide connection with all teams. - Ensure we have a good relationship with our distributors across the world and at the same time we support them to improve their knowledge about our products.
  • Foot Locker
    Head Of Retail
    Foot Locker Mar 2014 - Jan 2021
    New York City, New York, Us
    KEY RESPONSIBILITIES: -Leading a high performing District managers of ten across 7 different countries: UK, Ireland, Netherlands, Belgium, Sweden, Denmark and Norway- 183 stores, two banners Foot Locker (176)and Sidestep (7)- Staffing complement of 1100 employees- Working closely with other departments inside the region such as: HR, Real Estate, Marketing, Visual Merchandising, Products Team, Wages Team. - Responsible for driving sales across the 7 countries with a solid increase by 20% in the first 3 years and then a stable gain across all years. Increased online sales in the UK and Netherlands by 300%.-Cooperate for creating good diversity within our teams across all 7 countries. -Delivering major expansion across northern countries, stores growth the last 7 years of 20%+. Including opening up one new country, Norway with 5 stores, 9 power stores in the main cities across Europe, and reviewing opportunities in remodel and relocation of the new existing stores. - Responsible for the P&L of the stores, exploring opportunities to reduce costs and increase the productivity in store. In 2016, I brought the UK profit for the first time ever in FL history. - Pioneer in UK of the project buy online and send from store (BOSS). Created a SWOT analysis for improving the system across all the countries. Good benefit during the pandemic period. -Cut the salaries by 5% after reviewing opportunities in scheduling, premium hours, T4T and structure of the teams. -Responsible for building a succession plan for key positions and new opening market throughout coaching, mentoring and period review(appraisal and Executive Development Review’s discussion); have been promoted 5 DM and more than 30 store managers for the EMEA market.-Delivering Global and European projects; (Pioneer of the loyalty program in Netherlands for Foot Locker Europe in 2019, Radio Frequency identification in 2018 and still ongoing).
  • Foot Locker
    District Manager
    Foot Locker Oct 2006 - Mar 2014
    New York City, New York, Us
    Accountable for 20 stores including one flag ship and an outlet in Milano area managaing 250 staff members. Responsible for the sales operations, shrink, profit for the geographical area, delivering Global and European projects.During this time I opened 1 flag ship store this included managing the recruitment process and training.continuing with 1 outlet, 3 new stores in Milano area and in the new format store Locker room. During this time I gained the following awards:Best district manager of the year 2008, 2012 and 2013. Best profitable store in Europe. Best performance in conversion.
  • Foot Locker
    District Manager
    Foot Locker Feb 2004 - Oct 2006
    New York City, New York, Us
    Accountable for 24 stores throughout the Norht East of Italy - Sicily and Greece. Responsible for the sales operations , shrink, profit for the geographical area, delivering Global ad European strategies. Opening 3 new stores in Ancona, Chieti and Trapani. Managing the recruitment process and training for the new stores opening in Greece.
  • Foot Locker
    Store Manager
    Foot Locker Jul 1998 - Feb 2004
    New York City, New York, Us
    As a Store Manager, I drove vital efforts in ensuring smooth and efficient day-to-day operations within the store to meet demanding corporate objectives through effective team leadership. Coordinated all HR processes, including rota planning, payroll and leave and absence management and developing as well as implementing strategies & KPIs to drive continuous improvement. Instrumental in monitoring and reporting on operating costs, budgets and resources, and analysing and interpreting sales data. Managed the recruitment process and providing training and development opportunities to improve skill levels. Drove compliance with corporate policies, procedures and guidelines.
  • Foot Locker
    Assistant Manager
    Foot Locker Nov 1995 - Jul 1998
    New York City, New York, Us
    I was responsible of the customer service, managing and motivating the team to achieve their goals. I was in charge of the merchandising of the store layout. My responsability also concerned the stock's control , the training of the team and the assistance in recruiting.
  • Paris One Fashion Store Moda E Acessorios
    Sales Specialist
    Paris One Fashion Store Moda E Acessorios Sep 1994 - Dec 1995
    I worked for independent multi brand fashion retailer in Paris, La Madeleine. I was responsible of the sales for the store. I was responsible for the Visual merchandising of the store. I was responsible of the till area.
  • Max & Nadia
    Business Owner
    Max & Nadia Jan 1991 - Aug 1994
    Responsible of all activities operational and financial related to the shop.
  • Arma Dei Carabinieri
    Carabiniere
    Arma Dei Carabinieri 1990 - 1991
    Roma, Rm, It
    I was in the Italian National Police carrying out traffic controls and performing minor law enforcement duties. This included protection of civilians and monitoring events in the city

Massimo Casali Skills

Organization Management Recruiting Sales Retail Team Building Leadership Fashion Teamwork Customer Service Store Management Profit Inventory Management Apparel Merchandising Visual Merchandising

Massimo Casali Education Details

  • Fareport, Fareham, Uk
    Fareport, Fareham, Uk
    Leadership And Management
  • Iis L. Einaudi
    Iis L. Einaudi
    Perito Aziendale Corrispomdente In Lingue Estere

Frequently Asked Questions about Massimo Casali

What company does Massimo Casali work for?

Massimo Casali works for Crep Protect

What is Massimo Casali's role at the current company?

Massimo Casali's current role is Head of Retail Performance at Crep Protect.

What is Massimo Casali's email address?

Massimo Casali's email address is mc****@****ker.com

What schools did Massimo Casali attend?

Massimo Casali attended Fareport, Fareham, Uk, Iis L. Einaudi.

What are some of Massimo Casali's interests?

Massimo Casali has interest in Visiting Big Cities, Reading Management Books, Shopping.

What skills is Massimo Casali known for?

Massimo Casali has skills like Organization, Management, Recruiting, Sales, Retail, Team Building, Leadership, Fashion, Teamwork, Customer Service, Store Management, Profit.

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