Max Cheng Email & Phone Number

New York, New York, US

• Conducted document review and legal translation coding from Mandarin Chinese to English.
• Managed and deconstructed legal documents from multiple countries in a wide array of industries.
• Demonstrated the ability to adapt quickly and work under pressure, which resulted in achieving all project deadline goals.

Milan, MI, IT

• Surpassed 2014 goal by over 20%. Achieving monthly and quarterly targets in 2015.
• Efficiently uses CRM and client book to nurture and grow client relationship. Successfully contributes to building key relationship with new and existing customers – able to establish client book with over 700 clients.
• Manages branding and operations to exacting Bottega Veneta standards.
• Deliver excellent customer service and hospitality in alignment with P.R.I.D.E (Personal Responsibility In Delivering Excellence).

• Collected and analyzed primary data on sales, inventory and industry trends to formulate sales forecast, sales score system.
• Managed and deconstructed daily to monthly sales/performance reports to VP and HQ. Implemented business strategies and business plans.
• Worked closely with CSRs, business unit managers, regional sales, mill reps and accounting department on daily basis.
• Provided feasible action plans for on-going projects to increase efficiency, improved sales and profit, and reduced potential risks.

• Collected and analyzed primary data on industry trends and provided 3 recommendations for business strategy and investment which included a marketing plan aimed at the $502.4B fashion industry in United States.
• Conducted runway projects with multi-national teams: Fashion in The City Las Vegas and RAW Las Vegas, receiving 90% positive feedback from audiences and boutique managers.
• Enhanced public awareness within a 20-week timeframe by actively attending local charity events and marketing on traditional and social media
• Renewed current business plan with management team and made effective connection with potential investors national wide and offered excellent services with VIP customers.
• Avanseh was selected as a top 5 emerging designer brand and attended RAW national fashion show in Los Angeles January 2013 along with being selected for a solo show at Las Vegas Fashion Week 2013.

• Selected out of 100 applicants to attend a two-week Brand Management practicum in New York City, in which 30 senior level marketing executives facilitated discourse on the latest global marketing approaches and.
• #1 in Analysis of Strategic Marketing class, achieved cumulative total net contribution of $894M in Markstrat simulation.
• #2 of 90 in Managing Projects course on Harvard Business School’s project management simulation - achieved and exceeded expected goals on budget, time, and performance.
• Marketing Research Paper: Louis Vuitton and the Crusade Against Piracy in China
• Thunderbird Asian culture and game club event organizer, marketing manager

• Conducted both primary and secondary research: product portfolio, customer analysis and experience recommending extensions to senior marketing managers resulting in planned launches and exponential revenue growth.
• Formulated brand building tactics by analyzing online/offline marketing strategy, recommending positioning based on emotional connections resulting in improved customer satisfaction and brand awareness.
• Recommended framework for contractual agreements for distribution of engines with a US lawn care manufacturing giant with $2 billion in revenue.

Tempe, AZ, US

• Communicated with internal and external audiences to plan events; executed events and maintained good reputation for customer service through 100% positive comments from former customers.
• Collaborated events with a 7-member multi-cultural team to produce large-scale 5000+ participant events; mentored 4 new crew members in proper international business etiquette
• Built cross-departmental relationships between on-campus organizations to coordinate event timing
• Received outstanding-level employment review due to excellent performance and teamwork

Lucerne, CH

• Established strong relationships with 5 local universities ($30M market) and developed a loyal customer base through daily on-campus promotions
• Created and implemented marketing plans with local management team, increased customers by 15%.
• Researched new market segmentation to increase business reach established good brand position within 6 months.
• Led sales development, achieved sales increase in seasonal revenue by 7% in 2008 and awarded "Star Employee"

Mba, Global Management

Bs, Law