Senior Vice President, Head Of Cultural Intelligence
Current
Jan 2022 - Present
AeroLeads people directory · profile
Maxine Gurevich Email & Phone Number
Head of Cultural Intelligence @Horizon WHY Group
at
Horizon Media
1 work email found
@horizonmedia.com
2 phones found area 312 and 203
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Cultural Intelligence @Horizon WHY Group
Location
New York City Metropolitan Area, United States, United States
Company size
Who is Maxine Gurevich? Overview
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Quick answer
Maxine Gurevich is listed as Head of Cultural Intelligence @Horizon WHY Group at Horizon Media, a company with 2219 employees, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at horizonmedia.com, phone signal with area code 312, 203, and a matched LinkedIn profile for Maxine Gurevich.
Maxine Gurevich previously worked as Senior Vice President, Head of Cultural Intelligence at Horizon Media and Freelance: Cultural Strategy Consultant at Self-Employed. Maxine Gurevich holds Mps, Brand Strategy / Cultural Analysis from School Of Visual Arts.
Company email context
Email format at Horizon Media
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{first_initial}{last}@horizonmedia.com
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Profile bio
About Maxine Gurevich
I build brands, lead teams and investigate culture. I’m a hybrid strategist helping brands stay culturally relevant. My specialty lies at the intersection of trend research and brand + comms strategy with expertise in emerging social media behaviors, subcultures and global audience insights. With a proven track record for leading and managing robust insights and strategy teams, I have a passion for inspiring brands to think differently, pushing teams to consistently ask why and investigate humanity across the world. I’ve developed global primary studies across Southeast Asia, Latin America and EU, leading on-the-ground cultural trend reports for Fortune 500 brands and developed trend toolkits & workshops to help strategists and brand managers think like trend spotters. I have a masters degree from School of Visual Arts in branding where I focused on trend forecasting and have been helping companies better understand people and culture for over ten years.
Listed skills include Brand Development, Market Research, Trend Analysis, Customer Insight, and 15 others.
Current workplace
Maxine Gurevich's current company
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Horizon Media
16 roles · 20 years
Maxine Gurevich work experience
A career timeline built from the work history available for this profile.
Freelance: Cultural Strategy Consultant
Self-Employed
Building strategies and inspiring insights for non-profits and start-ups. Sectors include: TechEd, Health, Food&Bev
Mar 2021 - Jan 2022
Vp, Integrated Strategy
Clients: L'Occitane, Calvin Klein, Olay, LOLA, Mondelez, Kraft, Pepsi Global, Sonic Drive-In, RXBar, Sabra, The Shed
Aug 2018 - Mar 2021
Director, Insights & Strategy
Feb 2017 - Aug 2018
Jan 2011 - Jan 2021
Senior Strategist, Global Insights And Brand Planning
Clients: Ponds Southwest Asia, Dove, Axe, First Response, Nair, Schick
Sep 2015 - Jan 2017
Senior Manager, Global Insights + Influencer Engagement
- On secondment at Edelman Singapore, I researched beauty and cultural trends across Southeast Asia markets and positioned influencer engagement strategies for a leading global personal care brand across nine key markets- Conducted "How to think like a trendspotter" trainings across Edelman global network including key markets in Southeast Asia on local.
Jun 2015 - Sep 2015
Global Consumer Insights Manager
- Global manager of Edelman Consumer Thought Leadership, including the launch of the company's largest ever consumer marketing study that seeks to further understand the evolving relationship between people and brands, spanning 13 countries, 11 sectors and 200+ brands- Act as liaison between primary research team and C-Suite PR brand teams to uncover.
2013 - Aug 2015
Freelance Trends Research Analyst
- Contributing writer JWT Intel Blog and Weekly Roundups- Trend research for 2014 Things to Watch report
May 2013 - Sep 2013
Trends Editor / Strategic Consultant
- Freelance Editor and Strategic Consultant responsible for curating news, editing and writing original content for the Ypulse daily newsletter / website.- Identifying trends for strategic business solutions
Feb 2013 - Jun 2013
Trends Analyst
Part of the internal brand consultancy group within Viacom Media Networks, I focused on millennial insights to help brand partners reinvent their business strategies and keep them on the cultural pulse. I Synthesized qualitative and quantitative research into insights, macrotrends and brand implications
Aug 2012 - Dec 2012
Visual Trends + Strategy Consultant
Toniq
Clients: CPG Food & Bev- Conducted primary / secondary research including demographic research & generational cohort analysis, category market audit reports.- Conducted trend research and analysis: identify and translate macro trends for brand visual positioning strategies
Oct 2011 - Jun 2012
Brand Strategy Consultant
- Responsible for research, development and workflow management for brand repositioning strategies - Researched and delivered trend insights and comprehensive competitive audit report - Created and facilitated client workshops to develop the core characteristics of the brand- Co-developed positioning statement capturing the essence of the brand, serving as.
Feb 2011 - Aug 2011
Account Manager
Clients: New York Times Company, Time Warner Cable, Cooney Waters PR, Botox, Allergan
Jun 2008 - Sep 2009
Oct 2007 - Apr 2008
2006 - 2007
~1 yr
Team & coworkers
Colleagues at Horizon Media
Other employees you can reach at horizonmedia.com. View company contacts for 2219 employees →
ML
Michael Lee
Colleague at Horizon Media
Lynbrook, New York, United States, United States
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TL
Timothy Loo
Colleague at Horizon Media
Los Angeles, California, United States, United States
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MS
Mignon Spellman
Colleague at Horizon Media
Los Angeles, California, United States, United States
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DS
Dawson Soogrim
Colleague at Horizon Media
New York City Metropolitan Area, United States
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SI
Shafaiatul Islam
Colleague at Horizon Media
Brooklyn, New York, United States, United States
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ME
Mohamed Elhussieny
Colleague at Horizon Media
Egypt, Egypt
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KG
Kartik Ganotra
Colleague at Horizon Media
New Delhi, Delhi, India, India
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AM
Arnold Martin
Colleague at Horizon Media
Kenya, Kenya
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BK
Bankole Kehinde
Colleague at Horizon Media
Nigeria, Nigeria
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MO
Monica Oliveira
Colleague at Horizon Media
Newark, New Jersey, United States, United States
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Michael Lee
Colleague at Horizon Media
Lynbrook, New York, United States, United States
View →
TL
Timothy Loo
Colleague at Horizon Media
Los Angeles, California, United States, United States
View →
MS
Mignon Spellman
Colleague at Horizon Media
Los Angeles, California, United States, United States
View →
DS
Dawson Soogrim
Colleague at Horizon Media
New York City Metropolitan Area, United States
View →
SI
Shafaiatul Islam
Colleague at Horizon Media
Brooklyn, New York, United States, United States
View →
ME
Mohamed Elhussieny
Colleague at Horizon Media
Egypt, Egypt
View →
KG
Kartik Ganotra
Colleague at Horizon Media
New Delhi, Delhi, India, India
View →
AM
Arnold Martin
Colleague at Horizon Media
Kenya, Kenya
View →
BK
Bankole Kehinde
Colleague at Horizon Media
Nigeria, Nigeria
View →
MO
Monica Oliveira
Colleague at Horizon Media
Newark, New Jersey, United States, United States
View →
5 education records
Maxine Gurevich education
Mps, Brand Strategy / Cultural Analysis
Feminist Studies Of Technology
Brooklyn School For Social Research
Bachelor Of Science (B.Sc.), Business Administration: Marketing Concentration
Ba Photography
Dance
FAQ
Frequently asked questions about Maxine Gurevich
Quick answers generated from the profile data available on this page.
What company does Maxine Gurevich work for?
Maxine Gurevich works for Horizon Media.
What is Maxine Gurevich's role at Horizon Media?
Maxine Gurevich is listed as Head of Cultural Intelligence @Horizon WHY Group at Horizon Media.
What is Maxine Gurevich's email address?
AeroLeads has found 1 work email signal at @horizonmedia.com for Maxine Gurevich at Horizon Media.
What is Maxine Gurevich's phone number?
AeroLeads has found 2 phone signal(s) with area code 312, 203 for Maxine Gurevich at Horizon Media.
Where is Maxine Gurevich based?
Maxine Gurevich is based in New York City Metropolitan Area, United States, United States while working with Horizon Media.
What companies has Maxine Gurevich worked for?
Maxine Gurevich has worked for Horizon Media, Self-Employed, Vaynermedia, School Of Visual Arts, and Edelman.
Who are Maxine Gurevich's colleagues at Horizon Media?
Maxine Gurevich's colleagues at Horizon Media include Michael Lee, Timothy Loo, Mignon Spellman, Dawson Soogrim, and Shafaiatul Islam.
How can I contact Maxine Gurevich?
You can use AeroLeads to view verified contact signals for Maxine Gurevich at Horizon Media, including work email, phone, and LinkedIn data when available.
What schools did Maxine Gurevich attend?
Maxine Gurevich holds Mps, Brand Strategy / Cultural Analysis from School Of Visual Arts.
What skills is Maxine Gurevich known for?
Maxine Gurevich is listed with skills including Brand Development, Market Research, Trend Analysis, Customer Insight, Integrated Marketing, Creative Direction, Social Media, and Public Relations.
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