Entrepreneurial Executive | Leadership with Vision | Digital TransformationThroughout my career, I’ve had the privilege of leading high-performing teams in dynamic and fast-changing environments. My entrepreneurial mindset has been at the core of launching new products, expanding platforms into fresh markets, and building brands from the ground up. Some key aspects of my journey include:• Strategic Scaling: A strong understanding of how to balance commercial goals, content costs, and scaling operations efficiently.• Subscription Expertise: Hands-on experience with building sustainable subscription-based business models for digital products.• International Expansion: Successfully navigated the growth of our streaming platform into six new European markets, leveraging Nordic synergies across operations, production setup and creativity.• Tech Savvy & AI: I’m passionate about technology, especially AI, and how it can transform businesses when used thoughtfully.• Bringing Teams Together: One of my favorite parts of leadership is uniting creative, technical, and content teams to work toward a shared goal.My leadership beliefs:I believe that building and nurturing strong relationships with partners, key stakeholders, and colleagues is vital to success in any industry. I combine a competitive mindset with empathy, ensuring that clarity in communication remains central to my leadership style. I thrive in disruptive environments and enjoy facilitating teamwork to overcome challenges.A cornerstone of my leadership approach is developing and supporting top talent to strive for excellence. I also believe in turning mistakes into opportunities for learning and growth, especially when leading teams that need to operate at a high pace. Creating a unified company culture - across borders and diverse teams - has been key to achieving success in international settings.Let’s Connect📞 +45 4099 4907📧 maxa.privat@gmail.com#ExecutiveLeadership #Entrepreneurship #Subscription #StrategicGrowth #DigitalTransformation #AI #MediaIndustry #BoardAdvisory #OperationalExcellence #Teambuilding
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Chief Growth OfficerDmc ProductionCopenhagen, Dk -
Chief Executive OfficerMea Consulting Sep 2024 - Present• Developing new partnerships in the media industry by leveraging organizational insights, business mindsets and AI technology.• Helping entrepreneurs and media businesses find new and interesting collaborations.• Utilizing industry experience to drive innovative solutions and foster growth in the media sector.
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Senior Vice President OperationsViaplay Group Jun 2018 - Sep 2024Stockholm, SeResponsible for leading and developing the sports operation of Viaplay – including content budget responsibility and operational leadership. Hold an instrumental role in expanding operation into new markets along with vendor, and partner management in sports production. In recent year we have implemented a focus strategy by exiting non-core markets and downscaled operation. Overseeing all production technologies including procurement, integration of new production methods and integration of AI and automation tools. Setting creative direction of brand and studio assets, including development of graphical assets and in-house development in general. Involved in vendor, and partner management in sports production. Developing business cases for market penetration and involved in M&A considerations. Part of senior management team in Sports Division.Viaplay Sport is an independent business unit under Viaplay Group. We develop and produce more than 60,000 hours of live content for sports media platforms across Nordics, Baltics, Poland, and Netherlands. We produce content formats such as Superliga, Premier League, UEFA Champions League, Formula 1, NFL, in addition to local shoulder and support programming. A major part of Viaplay growth strategy as well as content cost depends on Sports content. The transformation from broadcaster to digital on demand provider in the SVOD business is a major part of the strategy. -
Senior Vice President Mtg Sport OperationsModern Times Group Mtg Ab Mar 2012 - Mar 2018Stockholm, SeDeveloping and driving Sports operation from country based to regional operation. Introducing Nordic operational synergies and taking operational leadership of the division. P&L responsibility. Relaunch of channel branding. Business development projects. Responsible for all major procurement projects in business unit. Developing Scandinavian production unit and creating Nordic playout hub. -
Chief Operating Officer SportViasat A/S Aug 2006 - Mar 2012København S, Danmark, DkOperational Leadership of the Danish Sports entity. P&L responsibility as well as responsible for production staff and technical investments.Launched 5 new sport channels. Built TV2sport business case and implemented production setup and playout of the channel. Driving Change management process of the company. Transforming Viasat Sport from analogue to digital production unit (including building digital archive and redundancy in playout function). -
Online DirectorViasat A/S Mar 2011 - Jan 2012København S, Danmark, DkIInterim position during company restructuring. Online P&L responsibility of the brands: Viaplay.dk, TV3.dk, Viasat.dk, Onside.dk. Including online marketing, sales, and content development responsibility. -
Head Of Operation Easter EuropeModern Times Group Mtg Ab 2005 - 2006Stockholm, SeBased out of UK headquarters, responsible for developing the broadcasting operation of the business unit with a focus on sales, programming, and marketing excellence. Business development, market penetration as well as channel launches. -
Ceo The Baltic StatesModern Times Group Mtg Ab 2001 - 2005Stockholm, SeP&L Responsible for Baltic Broadcasting division, consisting of 6 TV channels, 4 radio channels . Organization development, sales / marketing optimization in addition to channel programming strategy. -
Regional Export Manager Tholstrup CheeseArla Foods 1997 - 2001Viby, DkResponsible for growth and market penetration of the Sales in Eastern Europe, Southern Europe and South America. Evaluation of new market entries in region. -
Sales Manager Ejendomsavisen/BilavisenJyllands-Posten 1996 - 1997Århus, Midtjylland, DkResponsible for account and sales management of advertising funded start-up paper, ShoppingAvisen and BilAvisen.
Max Andersen Education Details
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InseadExecutive Management Programme Insead -
Copenhagen Business SchoolInternational Management -
Copenhagen Business SchoolInternational Marketing
Frequently Asked Questions about Max Andersen
What company does Max Andersen work for?
Max Andersen works for Dmc Production
What is Max Andersen's role at the current company?
Max Andersen's current role is Chief Growth Officer.
What schools did Max Andersen attend?
Max Andersen attended Insead, Copenhagen Business School, Copenhagen Business School.
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