Lead photography initiatives for 248 including the planning, preproduction, and execution of shoots including managing a network of freelance photographers.

Develop and manage 30 million pieces of mail across all four brands within the HelloFresh umbrella each month. With an annual budget of 50 million dollars. Rely heavily on data analysis in order to create up to 40 different segmentation, creative, and user experience tests for each of the brands every month. Plan, build, and maintain the testing schedule for each of the four brands while working closely with key stakeholders and leaders across the organization to ensure efficient testing meant to maximize conversions. Recipient of the 2023 Innovation and Growth Award from the United State Postal Service.

I create and run processes that enable Sales and Marketing to rack and report campaign performance across a variety of programs, products, and services. This includes establishing tracking, custom reporting, and an adobe analytics dashboard for all marketing campaigns promoting memberships and events. KEY ACHIEVEMENTS► Developed a new Eloqua landing page in HTML and CSS for marketing teams to more easily create and request tracking information. This project has increased participation to 85% across the entire marketing department.

Random Golf Club is a media company, consumer brand, and creative agency. I was tapped to help expand the brand, creating engaging original content for all social media platforms. I define content strategy, grow our podcast audience, identify influencer partnerships, maintain the social media calendar, and market local events. I project manage all video and photo shoots. In addition, I monitor and analyze performance and produce reporting. KEY ACHIEVEMENTS► Launched the TikTok channel, growing the audience to 16.5K followers► Catapulted web traffic 600% YTD, leading a cross-functional approach for intentional, brand-aligned content► Produced a TikTok that went viral, receiving over one million views► Shifted the company to zero paid advertising, amping up efforts to drive traffic organically ► Delivered a 22% increase in profits YTD, cutting $10K in non-performing marketing spend► Generated hype for new product launches with multiple selling out in minutes► Developed a digital asset management database and content repository

I was initially hired as a Photography and Production Intern. I traveled with the production team to capture still life studio shoots for upcoming product launches. This turned into a full-time role with the company. Now, I am responsible for studio and lifestyle product photography. In addition, I create digital assets for use in web, email, and social media.

I worked for the VP of Sales, supporting the publication and growth of 6 in-house media brands. My role was centered on prospecting, lead generation, and full cycle sales. We sold a Fortune 1000 membership network and brand-building content solutions for executives, helping them to leverage their story in building their brand. KEY ACHIEVEMENTS► Doubled lead generation, enabling the close of 5 new deals valued between $10K and $100 each► Authored and published content on LinkedIn for the VP of Sales to maximize reach and engagement

I gained hands-on experience in direct marketing, learning how to understand client needs and goals so I could translate them into impactful results. I managed direct mail campaigns from start to finish. This work included audience development, A/B testing, working with agency partners, and post-campaign analysis. During the summer months, I trained and oversaw a seasonal fulfillment team.KEY ACHIEVEMENTS► Streamlined fulfillment production, continuously improving processes to gain efficiencies► Accelerated project turnaround time while maintaining high quality and improved client communication► Eliminated wasteful client spend by validating email lists and segmenting the audience for performance

I helped implement a new marketing strategy with emphasis on building a local brand and growing their social media presence. I participated in brainstorming sessions to create hype for local events and generate engagement in spite of the COVID-19 pandemic.

I worked closely with the owner of this independent motion production company to shape marketing strategy for various entertainment clients. I executed promotional marketing and social media marketing efforts for numerous film projects, including Stockholm, In Like Flynn, Life and Nothing More, Saint Judy, Darkness Visible, Soul to Keep, Number 37, and The Bouncer.

I supported planning and pre-production of video and photo shoots for various PR campaigns. My role was to help scout locations and assist with props, lighting, and camera work.