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Dynamic sales leader with 20+ years of experience, building strategic partnerships that drive impactful top line revenue. Proven track record of developing and implementing tailored Go-To-Market solutions for global hardware, SaaS, and cloud-based service companies. Experienced at taking customer journey insights and market analysis from ideation-to-execution, driving critical mass and repeatable growth. Demonstrated leadership qualities that inspire trust and alignment in support of driving GTM strategy and practices cross-functionally. Extensive network of contacts in both the PC OEM and telecommunications industries. Highly motivated, analytical thinker who thrives in a work environment that fosters creativity, collaboration and passion when moving a business forward.• Accelerating Go-To-Market plans through strategic partnerships• Driving recurring revenue growth and expansion of company reach• Building trusted relationships that become pillars for long term success• Executing against plans across diverse, cross-functional teams
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Sr. Director, Global Partnerships, Sectigo | CybersecuritySectigo Aug 2023 - PresentScottsdale, Arizona, UsSectigo is a leading cybersecurity provider of digital identity solutions, including TLS / SSL certificates, DevOps, IoT, and enterprise-grade PKI management.
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PresidentRemic Partners - Oem, Tech & Ecosystem Alliances Jan 2023 - PresentRemic Partners is a consultancy that helps emerging and mid-sized technology companies develop systems and processes that are designed to create long-term, sustainable growth. Our holistic approach looks at product market fit, go-to-market execution. distribution partnerships, and technical requirements to win business. We work with retained clients across sectors like OEM, Telco, SaaS Startups, Cyber Security, Enterprise Software, and Cloud Computing.
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Vp, Oem Partnerships & Strategic AccountsSam Seamless Network Jan 2023 - Aug 2023Tel Aviv, Tel Aviv, IlResponsible for identifying, recruiting, and developing strategic relationships with global communication service providers; delivering SAM's embedded device intelligence and security solutions to OEM/ODMs. Working directly with the senior leadership team to advise on industry trends and shape the corporate go-to-market strategy. SAM is the leading provider of cloud-native security and intelligence services for unmanaged networks and IoT devices protecting over 460M devices. -
Head Of PartnershipsRewind May 2021 - Jan 2023Ottawa, Ontario, CaHired to bring transformative organizational change; and build from the ground up a channel business of strategic resellers, distributors, system integrators and OEMs. Develop the value chain of customer, determine the ideal customer and partner profile, identify, recruit, and develop partners. Hire a team to execute on this vision. -
Global Director - Partnerships, Business DevelopmentBlackberry May 2020 - May 2021Waterloo, Ontario, CaLead team responsible for executing Blackberry's go-to-market programs targeted at Consumer and Small Business markets - including management of direct website - SEO/SEM, pricing, and outsourced relationships; as well as building strategic distribution & technology partnerships - leading integration efforts & requirements. (APIs, SDKs, white labelling..) Identifying & evaluating new market opportunities; and then working closely with product engineering to set prioritize and align the product roadmap. Engaging marketing to develop compelling product messaging and marketing initiatives that effectively articulate the value that Blackberry brings to the market. -
Global Director, Strategic PartnershipsCylance Inc. May 2018 - May 2020Waterloo, Ontario, CaDon't just detect and respond. Prevent malware attacks. Global responsibility for driving strategic distribution partnerships for Cylance's new Smart Antivirus product. Targeting Consumers and SMBs with our next generation security solutions that use machine learning and artificial intelligence to provide a pro-active defense posture against zero-day malware threats. Working closely with some of our key partners (OEMs, ISPs, ISVs, retailers) to ensure we address the security needs of their customers. Helping educate users that protection against "unknown" viruses is possible. -
Director Strategic AlliancesExport Development Canada | Exportation Et Développement Canada - Edc Jan 2018 - May 2018Ottawa, Ontario, CaHeaded up business development efforts to build a new ecosystem of partners to grow awareness for Export Development Canada's products and services and help create new opportunities for Canadian business to grow their international business. -
Global Director, Partner Sales And Business DevelopmentCorel Corporation Jan 2013 - Dec 2017Ottawa, Ontario, CaResponsible for driving strategic partnerships that help advance Corel's product vision and corporate initiatives on a global scale. • Seeking out new partners and distribution channels that can make a demonstrable contribution towards Corel's global sales targets • Leading a high performance sales team that is tasked with driving highly profitable ROI, as well as massively increasing Corel's communicable install base• Working with product management and engineering to extend Corel's traditional Windows desktop software applications, by exploring new mobile & cloud platforms new delivery models (App Store, SaaS subscription) new hardware interaction models (capacitive multi-touch gestures, 3D motion gesture control).• Building partner marketing initiatives around Corel's core products and go-to-market strategies -
Director Oem Sales, North AmericaCorel Corporation Jun 2010 - Nov 2012Ottawa, Ontario, CaManaged high performance sales team, exceeded annual sales targets, negotiated global distribution agreements, designed, and executed marketing plans, developed product planning requirements to meet changing business environments.
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Sr. Account Manager - Oem Business DevelopmentCorel Corporation Jan 2007 - Jun 2010Ottawa, Ontario, Ca* Expand strategic relationships with new tier 1 OEMs* Manage global OEM relationship with Hewlett-Packard, Wacom, Sony, Lexar* Evaluate, develop and deploy new business models for Corel product portfolio
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Sr. Account Manager - Oem SalesCorel Corporation Nov 1999 - Jun 2010Ottawa, Ontario, Ca* Directed sales and account planning for major OEM partnerships * Won Sales Person of the Year Award - 2002-2005 - 4 years in a row. Top salesperson out of 100.* Targeted and closed new accounts, including Dell, Hewlett Packard, Sony, Wacom, Lexar* Negotiated sales contracts and corporate agreements.* Coordinated global administration and logistics. * Developed relationships senior management.
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Wacom Global Account ManagerCorel Corporation 2008 - 2010Ottawa, Ontario, CaCoordinated global sales and marketing efforts for Corel-Wacom partnership. Developed product roadmap strategy, pricing strategy, and go-to-market strategy. Worked with global supply-chain to ensure timely delivery of Corel applications on Wacom products.
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Hewlett-Packard Global Account ManagerCorel Corporation 2006 - 2010Ottawa, Ontario, CaGlobal responsibility for Corel interaction with HP. Including interfacing with all of HP GBUs- PC, Printing and Services divisions - both at a tactical and executive level. Secured global software licensing and distribution agreements, developed strategic bundling initiatives and marketing programs.
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Insurance BrokerCleary & Associates Jan 1997 - Nov 1999Developed and managed personal portfolio of over 400 clients. Brokered agreements with 5 of the top 8 Property and Casualty Insurance CompaniesHeld several positions on Ottawa Board of Insurance Brokers representing over 1000 industry members
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Insurance BrokerAllan Gill & Company Jan 1995 - Dec 1997Prospected and managed personal book of business of over 250 clients. Coordinated risk management activities with over 10 different insurance carriers. Youngest member of Ottawa-Carleton Insurance Brokers Board of Directors, representing over 500 companies.
Max Edwards Skills
Max Edwards Education Details
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Queen'S UniversityBusiness -
University Of CalgaryRisk Management
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Lisgar
Frequently Asked Questions about Max Edwards
What company does Max Edwards work for?
Max Edwards works for Sectigo
What is Max Edwards's role at the current company?
Max Edwards's current role is Strategic Partnerships | Business Development | GTM.
What is Max Edwards's email address?
Max Edwards's email address is ma****@****rel.com
What is Max Edwards's direct phone number?
Max Edwards's direct phone number is +161372*****
What schools did Max Edwards attend?
Max Edwards attended Queen's University, University Of Calgary, Lisgar.
What are some of Max Edwards's interests?
Max Edwards has interest in Social Services, Children, Environment, Science And Technology, Animal Welfare, Arts And Culture.
What skills is Max Edwards known for?
Max Edwards has skills like Strategic Partnerships, Product Marketing, Go To Market Strategy, Business Development, Product Management, Saas, New Business Development, Strategy, Marketing, Sales Management, Business Alliances, Solution Selling.
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