Max Einhorn is a leading Generative AI strategist, creator, and innovator in film, television, and the creator economy. As an expert in applying Large Language Models (LLMs) and generative AI to media production, Max is revolutionizing content creation and distribution in the digital age.As the former Head of Content at FilmRise, Max assembled an industry-lauded content portfolio including properties like Forensic Files, Unsolved Mysteries, Hell's Kitchen, as well as original productions such as “Bloodline Detectives” hosted by Nancy Grace. His expertise in licensing, acquisitions, and original productions positioned FilmRise as a dominant force in the evolving media landscape. Now, Max pioneers Gen AI applications as founder of consulting firm Dangerous Ideas. Advising Calliope Networks, he shapes strategies for licensing copyrighted content to tech companies training generative models and helping content owners leverage machine learning rights in their libraries.Max beta-tests Gen AI content creation I tools from startups and tech giants, including Adobe, RunwayML, Luma AI, and Leonardo.AI. This fuels his development of AI-driven creative workflows, enhancing efficiency and creativity in production.A highlight of Max's AI innovation is his participation in "Our T2 Remake," the first feature film primarily produced using generative AI. This project exemplifies his commitment to pushing boundaries in AI-powered filmmaking.Max pioneers advanced LLM prompting techniques for lifelike synthetic content creators. His expertise in crafting multi-layered prompts generates fully-realized personas, revolutionizing creator marketing in entertainment. His Twitter account @MaxEinhorn features his short-form content, workflow experiments, and tutorials. As creator of the Cinema Synthetica Gen AI filmmaking competition at AI on the Lot, Max fosters a community reshaping the industry through generative AI. His speaking engagements at AI on the Lot and Digital Hollywood's Summit on Artificial Intelligence cement his thought leadership in AI for entertainment.Recognized in Media Play News' 40 Under 40 in 2022, Max bridges traditional media and cutting-edge technology. His experience in content licensing, production, and distribution informs his innovative work in generative AI, shaping the future of entertainment.