Maxence Hu Email & Phone Number

Shanghai, China

Laita is a dairy cooperative company in Brittany, France. It markets dairy products under brands such as Paysan Breton, Madame Loïk, Even, Mamie Nova, Régilait as well as private labels.Missions:- Commercial & Marketing development in China.- Steering and developing all sales channels (Food Service & Retail) with the two distributors.- Planning and steering in-store promotions to develop sales in retail channel.- Developing e-commerce channel: Looking for partnerships and creating content in order to promote Paysan Breton’s lifestyle.- Pinpoint new markets and new business opportunities.- Introducing the brand and negotiating with Key Accounts.- Identify consumer needs and market trends. Reporting to Global Marketing Manager and Export Manager in order to set up the most suitable strategy.- Improving the strength of Paysan Breton brand through:Focusing on the history of the brand, deeply rooted in Brittany, France.Developing a long-term strategy for the region.Creating the best approach, adapted to local consumers characteristics.- Handling operational tasks with the team based in France (payment, logistic, forecasts)

Shanghai City, China

Charbonneaux-Brabant is the biggest vinegar producer in France, it specializes in vinegar, mustard, oils and cold sauces.Missions:- Support distributors in Mainland China, Hong Kong, Macau and Taiwan.- Training for sales team in English and Mandarin- Develop new products in cooperation with distributors- Create marketing materials adapted to specifics markets

Shanghai City, China

Charbonneaux-Brabant is the biggest vinegar producer in France, it specializes in vinegar, mustard, oils and cold sauces.Missions:- Train distributors' sales team across China in Mandarin and English (incl. 2nd and 3rd tiers cities).- Business development: Doubled the sales with our main distributor.- Support sales team during talks with KA including Breadtalk, Pizza Hut, SPC...- Assist sales team in all channels: Food service, retail, online, wholesale and catering.- Develop new ways of selling the products: Opened new channels including bakery and Japanese restaurants.

Beijing

- Monitored the financial and physical flows of the company- Managed the strategic watch on the food industry in China, incl. relations with French Ambassy- Prospected new clients- Participated in a new factory project

Nemourienne Gestion Comptable, Nemours

- Monitored and managed companies accounting recordsKept 8 customers’ accounting records up to dateDealt with the correspondence between the customer and tax administration- Established balance sheets- Personally audited and assisted customers to make decisions in order to increase their productivity

Bachelor Of Business Administration (Bba), Management International, Spécialisation Relations Franco-Chinoise

Activities and Societies: President C.E.S.E.M association, ACCES Oenology departmentCESEM (Cuz European Student are Enviably Magic).

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Activities and Societies: Assistant research programs, French Teacher, Taekwondo university competition teamAssistant for research.