idloom s.a. optimizes professional organizations by simplifying internal communication and processes. As experts in corporate digital communication, we have the particularity of offering a unique combination of technological, marketing, and management expertise. We apprehend digital communication as a whole to achieve maximal value creation for our clients, and therefore offer state of the art software solutions tailored to their needs along with customized support and consulting. Our software offering currently consists in 3 products: idloom Events - a state of the art event management platform idloom Wall - a fully customizable social intra/extra-net idloom Projects - an integrated financial monitoring tool Alongside our software products, we offer customized support and consulting services under our branch idloom Consulting. We tackle complex problems with a systematic approach, combining creativity, originality, and structure.

In charge of the emailR.com marketing platform development strategy

Les experts d'Advinci sont tous issus d'entreprises à la pointe de l'évolution en e-mail marketing, en CRM et en e-commerce. Forts de nombreuses expériences réussies avec des clients de premier plan, ces spécialistes mettent leur know-how à votre service dans une logique de performance continue.Plus que des solutions génériques ou des tactiques à court terme, Advinci délivre une offre de haut niveau et entièrement personnalisée selon les enjeux propres à votre entreprise.

Stratégie eMarketing et plus particulièrement en content marketing, CRM, email marketing et analytics. Je dispose en outre d'une expérience de plus de 15 ans dans l'ensemble des domaines liés au eMarketing (développement, infrastructure, SEM, SMO...). Ces dernières me permettent d'appréhender chaque projet dans son ensemble.L'agrément RENTIC permet une intervention conséquente de la part de la Région Wallonne (80%) dans les coûts liés à l'accompagnement stratégique de votre entreprise en vue de la réalisation d'un projet e-business.

In 2007, I took a stake in idweaver and transformed it in an Internet pure player agency, considering for each project the best interactive channels mix to achieve customers' objectives. Depending of the audience, the target and even existing eCommunication materials, we choose among web sites, blogs, newsletter/rss, email-marketing, display advertising, SEM, pod/vodcasting and advergaming to build the best integrated eMarketing campaign possible.I raised the team from 4 to 50+ people by implementing a rapid growth strategy to insource all the skills needed to be able to compete with the largest agencies in the country.In 2014, I made a merger with Air to co-create Air-Digital.In 2015, having placed idweaver in the top 10 web agencies in Belgium and having a strong belief in idloom products, we finally agreed on a management buy-out and I started idloom…

In 2003, with my partners Cedric Rainotte and Alain Mbange, we decided to start a new company focused on email & buzz marketing. Thanks to Cédric's crazy ideas, among of which the name the company: "Barnes & Richardson" which was supposed to prevent us from the "What kind of small start-up are you?" question, and did the job pretty successfully, we launched a lot of buzz actions in Belgium and Europe.Alain did a fabulous job in explaining to customers that it was not only crazy but also effective.On my side I created and developed the deep[blue]eyes email-marketing platform that became the market leader in Belgium. I also developed the buzz marketing actions mechanics that integrated web, email, video and even mobile phone calls that made Barnes & Richardson so successful.After a few months of activities, the Angel Fund E-Merge took a stake in Barnes & Richardson to support the international development and we finally sold the company in 2006 to the European leader in e-mail Marketing, EmailVision.

After selling ITcube’s activities to Tagora, I worked there as Project Director of the web department for a bit more than one year.

ITcube is the first company I founded in Brussels with my friend and Partner Nicolas Stockreiter. We were offering a wide range of services related to computer and internet technologies, among which consultancy, website and web-based application development.We also developed one of the first email marketing platform, which will become later “deep[blue]eyes”, while our competitors of the time were still routing faxes.We realized a lot of projects for telco, banks and advertising agencies that were beginning to take an interest in this technology, and raised the team up to 15 people.After 2 years of activity, the investment fund "Best Of Internet" took a stake in ITcube. Two years later, they decided to consolidate all the companies in which they held shares and the activities of ITcube were integrated into Tagora.