Maxence Balawejder Email & Phone Number

Tourcoing, Hauts-De-France, France

A partir d'Avril 2024, en plus de mes responsabilités précédentes, j'ai pour mission de moderniser et d'optimiser l'ensemble des process logistiques afin de réduire les coûts.

Tourcoing, Hauts-De-France, France

Après avoir travaillé dans le retail pendant 5 ans dans une structure internationale et historique, j'ai souhaité m'orienter vers une entreprise beaucoup plus petite dans laquelle j'aurai une influence sur la plupart des décisions. J'ai donc intégré Comptoir des Pros en 2020 en tant que Pricing Manager, période durant laquelle j'ai pu apporter mon expertise aux équipes dans la modernisation de la gestion tarifaire via des outils de pricing innovants, ainsi que pour l'automatisation de leurs tâches quotidiennes. Fort de cette réussite, j'ai rapidement repris la direction de l'offre produit en plus de la responsabilité du pricing.Comptoir des Pros est entreprise dynamique qui compte moins de 15 salariés mais qui a de grandes ambitions. Après un rachat en 2018, l’ADN de la société a totalement changé pour intégrer le client au cœur de ses préoccupations et chercher à proposer du matériel de qualité professionnelle pour le plus grand nombre ce qui correspondait bien à mes valeurs et raison pour laquelle je souhaitais participer au projet.A la tête d’une équipe de 4 personnes, je participe donc au quotidien à la mise en place d’une offre de produit attractive et cohérente avec les besoins du marché. En amélioration continue, je me suis également formé puis ai formé mon équipe a l’utilisation de nouveau outils tels que l’IA pour faciliter leurs tâches au quotidien. En relation étroite avec les différents services, j’interviens également dans la prise de décision stratégique de l’entreprise aux niveaux achats, marketing et logistique. Les différentes actions mises en place depuis mon arrivée ont pour le moment permis de doubler le CA sur 3 ans.

Tourcoing, Hauts-De-France, France

Lesquin

In charge of a strategic product portfolio, my main mission was to define the range, marketing, price and inventory strategies and ensure their application within the network of 400 stores. The daily objective is to improve the visibility and attractiveness of the product offer to maintain the competitiveness of the company.In addition to this mission, the Category Manager is a leader who is in contact with many departments of the company. He is therefore the decision maker at different levels:- The pricing policy for its products and the adjustment of prices regarding the competitors- The external communication policy, with the organization of numerous attractive and innovative commercial operations in collaboration with the external communication department.- The internal communication policy, through the organization and implementation with its team of trade fairs and product launches in order to publicize the innovations of the portfolio within the network.- The visibility of its online and offline offer with the definition of specifications to improve the understanding and attractiveness of its products to end customers in collaboration with web teams for the website part and merchandising teams for media in stores.- The choice of brands and products that will be in its range, with a regular update in order to always offer the latest innovations but also many interactions and negotiations with suppliers in order to always know its market perfectly while respecting the company's strategy.The Category Manager also has the daily mission of leading a team of 5 specialized people (product, web, supply, etc.) who will support him in all his projects and missions and entrust them with formative tasks which are supposed to support their professional projects.

Lesquin, Nord-Pas-De-Calais, France

In charge of the B2C tire pricing strategy in collaboration with the Category manager, I also sometimes worked on other product portfolios. My missions were very varied: o Price and range analyzes o Analysis of internal performance o Investment simulations o Presentation of the results to the board of directors and implementation of corrective actions. o Creation, development and monitoring of automated Pricing tools o Market Intelligence and competition analysis o Project management

Lesquin

The product manager assistant guarantees the administration of the product offer and purchases through different missions:o Creation of supply chainso Collection of information from supplierso Product referencingo Update of purchase priceso Contract managemento Integration of commercial conditions in the ISo Preparation of auditso Daily store support (Customer litigation, product research, monitoring of communication campaigns ...)During my work-study experience, I also led or participated in various projects that go beyond the scope of the product manager assistant:o Piloting a logistics optimization projecto Organization of an internal trade fair over several years (supplier management, contracts, animation ...)o Product catalog creationo Supplier negotiations and deployment of trade marketing operationso Launch of two own brand products (Prevensys 3 and Wintersys tires)

Auchy-Les-Mines - France

•Customer advice• Showroom management

Auchy-Les-Mines - France

• Handling• Shelving• Customer advice

Région De Málaga, Espagne

• Business Development• Construction of marketing communication tools

Master'S Degree, International Marketing, Avec Mention

Master's degree specialized in : - Marketing - Negociations technics - Range management and innovation - HR management and team management.

Bachelor'S Degree, International Finance, Avec Mention

Bachelor specialized in : - International finance - Tax system - Investments - Acounting - Cost management - Business Management

Two Years Technical Degree, International Trade, Avec Mention

Activities and Societies: Market study for a local company : Nougat des Lys - Organization of an integration weekend abroadTwo years.