- Define the brand’s digital marketing strategies, priorities and goals and ensure that digital tactics are aligned with brand business objectives. Driving integration of digital strategy into its overall brand marketing strategy.- Serve as a digital expert for brand marketers during all stages of business planning, marketing communications and campaign development. Ensure solutions are delivered on time and budget while aligning to overall business objectives.- Work in partnership with US and EUCAN colleagues to develop and implement digital strategy for the brand team.- Ensure executional excellence for digital campaigns and projects; responsible to the marketing organization to ensure that the digital activities meet the brand-set KPIs.- Review reporting and KPIs on brand’s digital initiative to develop recommendations and implement future roadmap and digital marketing programs.- Facilitate and support best practice sharing while continuing to drive re-use of marketing assets to meet market needs.

Integrated Strategy Director (08/2016-12/2017):- Providing leadership, direction and strategic insights to our clients and teams that support the development of brand experiences.- Working with cross-functional teams (SEM, SEO, Social Media, Creative, Content and more) to create compelling & performance-driven narratives for how our clients can use digital & traditional channels.Account Director (04/2015-08/2016):- Developed a strong understanding of individual clients’ marketing and business objectives and drive high-level strategic plans and objectives to meet them.- Ensured on-time, on-budget execution of complex SEO and Digital Advertising campaigns SEM, Digital Display Advertising, Social Media Marketing and Content Development.- Coordinated with peers and team members across the agency to ensure seamless multichannel execution.Client Services Manager (06/2014-04/2015):- Acted as primary client contact and built relationships with client through effective communication.- Drove strategy and execution with cross-functional teams (SEM, SEO, social media, content).Content Strategy Manger (12/2013-06/2014):- Lead strategy and project management for content-related clients.Social Media Training Manger (04/2012-12/2013):- Advised and lead clients to finding the best possible ways to leverage social media and communities to increase awareness, drive traffic, and increase their ROI.Social Media Specialist (04/2011-04/2012):- Created daily content for multiple social media platforms across different industry verticals.- Built social media creative imagery for daily content.

I am a weekly writer contributing stories about local tech start ups, and social media in Boston. BostInnovation hopes to galvanize and unify the tech community at-large, help bring awareness about the cultural events Boston’s tech community has to offer, and report in a fact-based, entertaining manner on developments in this rapidly growing community.

I am a social strategist, working on development of strategy for our social media clients, using social and Web analytics to constantly adjust. I work with tech, consumer, and travel brands.