Max Espley Email & Phone Number

Singapore

As Moodle is an open source company, our partners are crucial to the financial sustainability of the company. My role is to grow my partners' business and to recruit partners in markets where we can grow and/or do not have an existing presence. My focus is APAC and Canada.

Singapore

Account management and consultative selling of all HE Pearson products, especially eLearning/EdTech (including MyLab, Mastering, Revel and Learning Catalytics) across all disciplines. Adapting strategy to the mandates of specific institutions, including NUS, SP, SUSS, RP and SUTD. Proactively instigating and developing long-term partnerships with Institutions. Working with all stakeholders from top to bottom (Deans, Heads of Dept, Instructors etc.).Key achievements:• Hit sales target 2019 (103%) and 2020 (101%) • Won new institutional, digital business across territory, including large, key wins at NUS, SP and RP (previously Pearson had no business here) • Working collaboratively across divisions in APAC. E.g. new e-Commerce channel (Digital), proof-of-concept case studies (Efficacy) and webinars to build further opportunities (Marketing) • Leading best practice during company-wide transition – Strategy process, territory management; how to overcome sales objections. As well as marketing (especially for getting appointments and demonstrations). Achieved through various workshops and presentations at annual sales conferences

Sydney, Australia

Account management and consultative selling of Higher Education publishing and eLearning solutions (digital and print) across all disciplines, including: Business, Engineering, Psychology, Languages and Biological Sciences. Achieving over 100% of my sales target in 2017 and 2018. Also responsible for 11 Enterprise/Institutional deals at UNSW (winning 8 new Institutional adoptions in 2019, equating to an increase from 3,000 to 15,000 students in one year). Key skills include strategic partnership building (whether instructors, committees, department heads, C-Level, students or other key stakeholders); lateral thinking (proactively delivering win-win solutions which are price sensitive, format critical, require additional online resources, digital add-ons, first-time trialling etc); business development (providing market and product feedback, competitor analysis, seeking out potential authors, identifying and executing marketing opportunities).Territory comprises major academic institutions in New South Wales, including UNSW, Macquarie University, University of Wollongong, UTS, ACU and SCU.

London, United Kingdom

Heading up the Marketing Department (managing a team of five) at Future Science Group, an international, independent, niche science and medical publisher. Producing and developing processes to maximise journal and other digital content revenue (whether retention, new business or upsells), as well as increasing the membership numbers of six international medical online networks (FSG Connect).Responsibilities included overall management of the global marketing strategy and execution of digital and traditional marketing plans and campaigns to optimise subscription and purchase product sales; increase membership, advertising and sponsorship within online communities; encourage submissions for all media. As well as developing additional revenue streams including Open Access and Accelerated Publication to both corporate and academic publishing planners and authors. In addition to analysing all marketing performance to adapt and improve strategy and tactics to reach company goals.

Www.Maxespley.Com

Practised in B2B and B2C messaging, I specialise in helping international publishing and educational organisations, whether commercial or not-for-profit, understand and target their audience more effectively.I am a creative, results-driven marketing professional with a scrupulous eye for detail and design. I have a proven track record in producing and delivering campaigns and collateral to diverse, global audiences, including librarians, academic lecturers, researchers, students, medical, pharmaceutical and other science professionals. And most importantly, generating sales to these audiences. I have worked for a variety of educational clients, including Wiley and Jolly Learning, as well as a specialist B2B marketing agency, conducting market research, producing thought papers, content marketing and writing various web copy.Freelance projects include launching a major new society-focused eLearning product for Wiley: producing fresh collateral, writing ghost blogs, creating high-end leave behinds and composing accompanying copy to promote a strong customer value proposition to Society Directors. For more information about my services, including examples of collateral, digital marketing and online copy, please go to www.maxespley.com.

Cambridge, United Kingdom

Managing a team of four responsible for all marketing to librarian and corporate audiences. Developing international strategies, planning, implementing and evaluating marketing programmes for what are the key audiences in terms of revenue for the organisation, especially content subscriptions (c.£40M per annum).Developing plans with key stakeholders to maximise sales opportunities and raise the profile of the Royal Society of Chemistry holistically to the librarian and information specialist communities. Also involved with marketing to agents, authors, consortia and any other groups that influence Librarians and Information Specialists.Promoted from Campaigns Manager (Librarians) in December 2013.Strengths: 1. Project Management - Planning, executing and evaluating multiple promotional campaigns.2. Business Development - Researching markets; competitor analysis; extending audience (lead generation); advising on, drafting and enforcing sales policies and processes; follow up sales activity; improving customer service.3. Building International Relationships/Customer Engagement - organising a 60 strong librarian event in India; producing an Arabic and Turkish newsletter to promote the RSC holistically to the Middle East; making myself known to my audience via panel appearances, presentations and networking at major UK and US conferences.4. Open Access - marketing contact for all initiatives in this cutting-edge publishing area (guest speaker at Online International in 2013).

London

Responsible for the international selling and marketing of Macmillan’s elite titles from the Higher Education list. Maximizing adoption opportunities by supporting sales teams and closing adoptions as a team or individually.

London, United Kingdom

Responsible for marketing international metals, mining and fertilizer conferences to a global audience, including investors, companies, governments and NGOs.

London, United Kingdom

Developing, implementing and evaluating marketing plans for all academic books and products (including Law, Business, Psychology, Undergraduate Medicine and Nursing) at one of the leading publishers of academic textbooks and resources.

London, United Kingdom

Promoting all journals and accompanying online products for the publishing arm of the Institution of Civil Engineers.

Planning and managing promotional campaigns for all academic and trade titles at an established and leading independent publisher (over 200 years old)

London, United Kingdom

Working on several areas in a busy Publishing section of the National Centre for Languages, promoting books that focus on language teaching methodology.

Writing and editing case studies for promotional brochures to promote companies such as Accenture and Nortel