Max Greenberg Email & Phone Number

Mountain View, CA, US

Member of the Global Product Partnerships/YouTube Business team responsible for driving all go-to-market functions for the YouTube Business Organization including strategy and business operations, analytics, partnership enablement, deal evaluation, and product definition/activation. The team determines priorities to accelerate growth and resources the.

San Jose, California, US

• Responsible for consumer product strategy, go-to-market planning, day-to-day program oversight, execution, and business/product operations.
• Created product vision, goals and strategy; Collaborated with cross-functional teams, including engineering, FP&A, sales, marketing, ops, analytics, legal, and product management, to align on- and ensure execution was.
• Conducted research and competitive analysis to identify, evaluate, and build recommendations around business opportunities
• Developed business cases and made strategic recommendations for new initiatives, product feature enhancements, and operational improvements during prioritization cycles and on an ad hoc basis
• Communicated insights and recommendations to senior leadership and key stakeholders through data-driven presentations, reports and strategy docs
• Facilitated the prioritization and development of products, features, or programs from concept to launch 0-1

San Jose, California, US

• Growth strategy for direct-to-consumer services (e.g. HBO Max, Paramount+ apps) and The Roku Channel Premium Subscriptions (channels model).
• Executed on long-term strategic vision of subscriptions and transactions within the Roku ecosystem
• Focused on creative partnerships, distribution, and new monetization opportunities/development
• Responsible for international launch evaluation and partner strategy
• Drove product and feature initiatives to completion, developing launch plans, operations, and ensuring measurable success
• Developed supporting business analyses and ROI for each strategic product investment

Queens, New York, US

• Responsible for developing and supporting the product roadmap from conception to launch for B2C business with ~5 million customers / $8 billion in revenue. This included supporting the product definition to launch.
• Advanced strategic growth through new business development opportunities, including new monetization strategies, partnership development and assessment of adjacent market segments
• Lead the initiation of product and business plans that identify market and brand opportunities, collaborates cross-functionally to ensure internal teams are aligned with go-to-market strategy
• Supported Executive Leadership through R&D, competitive analysis, evaluation and implementation of corporate, product, and content strategies
• Engaged in weekly C-level / C-suite presentations and meetings to align our goals with technology and landscape changes
• Served as a market expert for the organization to drive strategy, GTM approach, and modeling

Queens, New York, US

Focused on the strategic direction of the company's video/TV business. Responsible for product strategy, day to day product management, and go-to-market planning.

London, GB

Management Consultant with focus in delivering B2B products and programs for Fortune 50 companies in the TMT and industrial manufacturing space, driving engagements worth $10M–$50M. Specialized in enterprise tech strategy, ERP implementations, and aligning programs to industry best practices. Key roles included leading O2C processes, Customer Data.

Syracuse, New York, US

Managed proprietary live video streaming platform - "All Access" (purpose built for collegiate athletics) Focussed on product management, feature roadmap, e-commerce, customer support and viewer experience, I was a bridge between the engineers, support team, clients, and end-users. Led a team of 35 staff that held many records including hosting 15,000+.

Los Angeles, CA, US

Promoted and provided product education for Rockstar products at local and national PepsiCo events/activations

New York, NY, US

Directed/produced the live stream for the inaugural TEDxSyracuseUniversity event which took place on April 9, 2014 in the Newhouse - Joyce Hergenhan Auditorium in Syracuse, NY. Speakers challenged the ways in which technology and humans interact in today's society.

Boston, MA, US

Junior year summer internship in GE Oil and Gas' Sales Operations org with a focus on:- Pricing Optimization system selections and analytics- Salesforce.com Mobility and System Enhancements- Identity Management integration- Business Landscape Mapping for E-commerce, Web, & Revenue Marketing

Boston, MA, US

Sophomore year summer internship in the GE Energy - Measurement and Control business with a focus on:- Data Quality/Process Quality systems analysis- ERP/Supply Chain analytics- Systems performance & availability

Master Of Science - Ms, Information Systems And Management, Technology Policy

Bachelor Of Science - Bs, Information Management & Technology, Political Science

High School Diploma