Max Gomez Montejo Email & Phone Number

Mexico

Lima, Lima, Pe

Bogotá , Co

St Petersburg, Fl, Us

- Develop and execute a results-driven marketing and lead generation strategy aligned with the company's growth objectives.- Build and optimize the marketing infrastructure to support the transition from lean to high-growth approaches.- Identify and implement new initiatives to enhance marketing processes and maximize resource allocation.- Provide strategic thought leadership to drive revenue growth and expand marketing channels.- Conduct thorough analyses to evaluate the effectiveness and value of marketing initiatives, and communicate the ROI to stakeholders.-Utilize key performance indicators (KPIs) to deliver objective performance evaluations to the Board and the marketing team.-F oster strong collaboration and alignment between marketing, sales, client experience, and other relevant departments.- Focus on enterprise-wide issues and actively contribute to efforts aimed at optimizing overall business performance.- Continuously evaluate the marketing team's skills, retain top talent, and attract new talent to achieve strategic priorities.

Miami, Florida, Us

• Oversaw the primary accounts for a group comprised of eight regional clients, serving as the main point of contact in order to develop robust relationships and a consistently growing book of international business. • Directed a full suite of media buying and data operation responsibilities for a group of 161 multidisciplinary cross-functional employees across the LATAM region; managed profit and loss (P&L) and team coordination accounting for 70% of the company workforce. • Leveraged subject matter expertise (SME) in the marketing industry to develop and create high-level digital marketing assets that addressed company metrics in customer engagement and brand exposure, effectively increasing YOY revenue growth. • Led teams throughout the alignment of regional accounts, providing hands-on guidance in order to bolster profit margins in direct comparison to previous years. • Implemented data driven decisions, effectively producing services as additional revenue streams, such as the Ariadna Data Center, email marketing automation, programmatic buying, and affiliate marketing.• Maintained membership of the board of directors, making decisions for all regions, business acquisitions, finance, and human resources (HR).

Miami, Florida, Us

• Directed a multidisciplinary media team comprised of 60 personnel, successfully bolstering operations and turning a profit by implementing innovative policies, procedures, and methodologies. • Safeguarded revenue and company growth by attracting new clientele through an added value strategy that focused on attainable yet aggressive key performance indicators (KPIs). • Scheduled bi-weekly internal meetings in order to coordinate on product innovation, developing a strategy to create greater return on investment (ROI) for clientele. • Implemented hackathons where team members were given a diverse array of scenarios to solve, further stimulating team performance and ability to create solutions marketing methodologies.

Miami, Florida, Us

• Supervised the creation of marketing strategies for product and pre-production planning, effectively developing methodologies that outlined a complete set of standard operating procedures (SOPs) to maintain quality and service. • Upheld communication and operations throughout the process of companies moving to new countries, safeguarding uninterrupted business growth. • Created new business strategic frameworks to assure the winning of the case for different brands globally.

Miami, Florida, Us

- Led the planning department across three specific pillars of success, including data, consumer journeys, and customer insights. - Provided strategic direction across regional accounts, stimulating revenue growth as a direct result of search engine optimization, paid search, email outreach, and social media marketing.

Medellín, Antioquia, Co

Bogotá D.C., Colombia, Co

• Routinely collaborated with external brand partners throughout the development of editorial content for a variety of platforms and all nine company portals. •Systematically devised and created tests in order to optimize user growth initiatives, effectively analyzing A/B tests in order to bolster audience engagement, traffic, and sales revenue. Achievements- Created a new revenue source that represented 15% of the quarterly earnings for the digital unit by the correct use of editorial content for brands in different topics such as political affairs, entertainment, education, and travel.- Growth of the branded content team based on the success of the products. By the time I left the company, there were 4 people helping to grow the operation for this new initiative.- To Develop, test, and optimize strategies to increase user growth initiatives by designing, running, and analyzing A/B tests to drive audience, improve traffic and increase sales.

Miami, Florida, Us

• Leveraged a robust understanding of the travel industry to effectively manage the planning of all digital channels for major Colombian brands. • Implemented the groundwork strategy which championed the acquisition of several new accounts between 2009 and 2011, exceeded company metrics and KPIs.

Miami, Florida, Us

• Utilized industry standard applications, such as Google Analytics to identify web traffic trends; developed creative strategies in order to bolster site engagement and organic keyword optimization.• Successfully created the SEM Department, providing strategic leadership in the process of the agency becoming the top ranked channel source for visits, leads, and revenue growth.

Fintech: Frameworks, Applications, And Strategies, Banking, Corporate, Finance, And Securities Law

Master Of Science (Ms), Marketing

Bachelor Of Science (Bs), Communication, Journalism, And Related Programs