Moving into a more specialized role: - managing creative strategy with vendors- developing more robust templates (Ads, Copy, Landing Pages)- creating and structuring an Agency Media Asset library using DAM best practices

Overseeing the following: - Facilitating the launch timeline of new clients + executing CRM buildout (GoHighLevel), landing pages, and paid media.- Optimizing Meta and Google campaigns (budget, creatives, forms)- Facilitating development of Keyword and Ad Builders for Paid Search

TMS Marketing Solutions is a digital advertising agency designed to help psychiatrists fill their chairs for a new depression treatment called Transcranial Magnetic Stimulation. - Onboard clients based on our service-tier deliverables, including creating new sub accounts within the CRM, adjusting automations, connecting and creating ad accounts, campaigns, conversion tracking, and billing- Build, maintain, and iterate on lead-optimized clinic landing pages. Regularly perform quality assurance checks and debug issues with CRM to ensure that line items and creative have been set up and integrated correctly across all platforms and devices.All in all, working with doctors to bring this groundbreaking treatment to more patients is beyond fulfilling. As a patient who has been through the clinical process and seen success of TMS first-hand, I’m looking forward to disrupting the traditional healthcare space with non-pharmacological treatments that are proven to work!

California 89 is a family owned business with two retail stores selling Apparel & Home Decor centered around modern mountain living. I'm being brought on as a part time contractor to plan, expand upon, and execute the following:- Grow Email Database with a Weekly Newsletter utilizing MailChimp - Increase Website Traffic/Brand Awareness with Bi-weekly Blog PostsGenerally, much of my responsibilities align with growing California 89's e-commerce business by creating cohesive marketing campaigns at top and middle stages of the conversion funnel.

Affected by a 20% company wide layoff within the first few weeks of my start date, currently searching for my next opportunity in Marketing Operations, Content Strategy, Performance Marketing, & Integrated Marketing Communications!

As expected in the startup world, I wear a lot of hats with the goal of bringing Söshme’s mission to life. I create digital advertising campaigns, conduct competitive strategy, identify user acquisition funnels, continuously improve our business model, and guide our product roadmap all while designing investment memos and pitch decks. This role is all about balancing the fine details while maintaining a broadened macro perspective of the industry. I was responsible for curating a 3-month content strategy with the goal of engaging our power users on the app, resulting in a 3500% increase in followers on Instagram, attaining 1,000+ organic downloads, and increasing website visitors from 8,000 to 110,000 in the span of 4 months. In addition, I brought my Capstone project experience to guide senior leadership through thought exercises to produce an in-depth competitive analysis, quantifying the company’s SWOT for use in business development and pitch competitions. I’m ecstatic to be in this position because I have the privilege of seeing impact in real time while picking up new skills on the fly – such as App Store Optimization, Apple Search Ads, budgeting, or researching appropriate pricing strategies for young startups.

Using existing knowledge of Adobe Ps and Pr, I worked under the company’s media manager and was responsible for creating over 30 multi-channel assets with limited oversight. Collaborating closely with PR, I intertwined our brand strategy and social media communications to curate engaging content across LinkedIn, YouTube, Instagram, and Twitter with an audience size exceeding 500,000 subscribers/followers.

As part of my study abroad program, I took on an internship to expand my intercultural communication skills and learn more about digital marketing in an international environment. The internship ended early due to Covid (yes, I was in Italy during the first outbreak!), however throughout the 4-week time span I produced a handful of podcast episodes in Adobe Audition working under the digital marketing manager while navigating a hefty language barrier. Acquired soft skills include interpersonal effectiveness and tailoring my communication to be more inclusive for people learning the English language.

This role consisted of supporting the US Botox Neurosciences and Urology portfolio, supporting daily tasks and leading 2 projects for Marketing Product directors. Cross-functional collaboration was used when I automated a sales analytics process to capture critical sales information from multiple data sources into a live database. Later on in the internship, I took on a stretch project for our VP Marketing by designing a 4-panel metric dashboard in Microsoft Excel for 126 sales representatives, which was used by Sales Training to gauge performance per representative.