Entrepreneurship, Marketing and Coaching

Responsible for the Roaming Account Management team covering 21 Vodafone entities and Partner Market Account Management team across 55 MNO’s globally. Member of the senior management team reporting to the CEO. Accountable for marketing and internal/external communications. Responsible for 3rd party Roaming Coordination across 779 MNO’s globally with team in Luxembourg and Hungary. Responsible for Roaming contract management for Vodafone entities and 3rd parties. Manage Roaming fraud team in Luxembourg and Hungary

Responsible for strategy, business development and planning.

Responsible for the strategic planning and roll-out of distribution channels, partner relationships/management across Europe, reporting to the CEO. Tasked with implementing a forecasting and stock management system in support of Sales. Accountable for the planning and management of Sales targets. To carry out a feasibility study to consider outsourcing manufacturing to Taiwan and China.

Tasked with the strategic planning and implementation of the global HTC/Brightpoint partnership, reporting to the COO and communicating at the group CEO and board level. Managed a team of 6 regional directors. Responsible for growing and managing the HTC account across all regions (25 countries). Negotiated and managed the master global agreement for APAC, the Americas and EMEA. Strong emphasis on value added services and distribution covering operators, enterprise, online and retail. Facilitated quarterly regional business reviews between HTC and Brightpoint senior management. Entrusted with the HTC roadmap, planned and supported regional/entity go-to-market strategies.Accomplishments,• Approximately $1 billion revenue per annum• Approx. 7% margin on $500 Average Selling Price per device = $77million Gross Profit• HTC relationship accounted for approximately 20% of total company revenue• HTC became Brightpoint’s single largest customer and vice versa• Responsible for the global marketing development fund, approx. $18 million per annum• Management of annual global performance rebate of approx. $5m• Managed global forecasting for a rolling inventory of $330m, strong focus on sell-in and sell-out• Implemented and operated back-end management reporting to ensure FIFO of all products• Tracked and managed the average selling price and margins (differed by SKU by 0 - $90 between regions)• Gained in-depth knowledge of smartphone operating systems, Windows Mobile, Android, Blackberry & i-Phone

Global strategic responsibility for Microsoft Windows Mobile Smartphones, (except N. America) reporting to the regional president. Accountable for managing existing ODM/OEMs and building a multi-ODM/OEM strategy. Responsible for managing the Microsoft relationship. Managed a team of four to achieve growth of Windows Mobile across all regions and entities. Identified and strengthened complementary opportunities in Logistics & Customization. Planned and implemented a sustainable After Market Service (AMS) strategy. Drove channel development and support. Oversaw product management.Accomplishments,• Producing annual revenue of $182m• Restructured AMS to become profitable

Reporting to regional president and board with full P&L responsibility for the distribution and AMS of Nokia handsets. Responsible for Greenfield start-up and entity management. Negotiated agreements and managed third party logistics network. Provided customized services to network operators. Established and managed relationships with OEMs and network operators.Accomplishments,• Approx. $97 million revenue per annum• Indian entity paid back initial investment and profitable within 3 years• Team of direct and indirect sales provided annual revenue of $55m• Team of 645 direct employees in 9 locations across India• Network of 16 warehouses across India guaranteed 24hr delivery• Network of 9 level 3 and 250 level 2 centres accomplished 74,000 repairs monthly and annual revenues of $43m

COTE D’IVOIRE, - Responsible for undertaking commercial audit of GSM-900 network operation and re-writing commercial plan, presented to President of Western Wireless International- Tasked with implementation of commercial plan as interim COO- Doubled revenue within 6 months and then together with corporate banker presented the operation for saleGHANA,- Restructured the business plan to reflect current market realities- The plan had the dual purpose of negotiating with the government and ensuring a realistic network rollout for both fixed and mobile operations

Member of commercial team that focused on pre-launch user acquisition. Developing business plans for the following:- Internet Service Provision- Horizontal Portals- Vertical Portals- Broadband: DSL, Cable modem & Fixed Wireless Application- Affinity Credit Card- 3G Magazine

Conducted commercial audit in preparation for entry of 3rd operator (Telecom Italia Mobile)Audit covered:- Target Market- Positioning- Pricing- Products and services- Distribution- Customer Care and Billing

Member of team that:- Developed commercial strategies for the DCS 1800 licence bid- Compiled the commercial presentation - Prepared business plan to cover the licence period (25 years)

Commercial audit of the land mobile vertical markets- Initiated strategies for regional Inmarsat service providers- Developed a reporting structure for the mini-M products and services- Responsible for developing a global distribution support package

- Accountable for developing commercial strategies for the Hungarian and Czech DCS 1800 mobile licence bids- Initiated and managed market research projects for both countries- Managed and compiled the commercial presentation- Prepared multi scenario business plans to cover all eventualities over licence period (15years)- Developed relationships with manufacturers, suppliers and local authorities

- Managed all commercial, technical and financial aspects of Vietnamese operation, reporting to the President of MIC Asia (Singapore and Luxembourg)- Compiled and managed 1998 budget for 42 million usd, full P&L responsibility, Ebitda 20 million usd- Accountable for 52 direct staff in three cities to manage B.C.C. with Vietnamese telecommunications authorities- Responsible for GSM network of 3 switches,190 base stations, serviced 150,000 subscribers through 425 points of sale and 6 customer care centres- Negotiated interconnect agreement with Vietnam Post and Telecommunications- Achieved and maintained 78% of wireless market share- Increased AMPU from 295 to 351 min per month by researching existing subscriber needs and providing tailor made services- Committed to expanding business activities and developing future opportunities involving new technologies, such as the Internet and CDMA, requiring high-level negotiations with Vietnamese government officials

-Responsible for sales, marketing and customer care, reporting to the President-Introduced sales training and market-driven sales planning, monitoring and management concepts resulting in a 250% increase in sales within ten months-Increased direct and indirect sales force from 120 to 1,200 to better cope with rise in demand-Revised distribution channels to achieve a national increase in points of sale from 20 to 217 within ten months, including the standardization of interior design and sales material -Initiated a dealer program accounting for 63% of sales thus lowering direct operating costs whilst increasing subscriber base-Created internal design department and refined advertising campaigns to boost “Mobifone” into the top-five best-known brand names in Vietnam-Redesigned customer care department to monitor all enquiries thus providing a better service and reducing churn

- Member of senior management team reporting to the managing director played key role in restructuring operations and developing corporate strategy, including the expansion of services into two new regions of the country- Developed innovative sales promotions to achieve a monthly increase in connections of 350% over an eleven-month periodCreated a network of dealers responsible for 20% of all sales- Initiated a dynamic advertising campaign which significantly enhanced brand image and awareness- Established mobile telephone rental program to increase airtime usage

- Provided interim management support for sales and marketing department, reporting to the managing director-Planned joint marketing launch with Pizza Hut to enhance brand image in highly competitive cellular market-Designed and implemented “Subscriber Welcome Programme” to verify subscriber details for billing purposes thus reducing churn and bad debt