Max Hand Email & Phone Number

• Grew participation in our premium LIFT product via tweaks to our LIFT pitch deck, creation of a tailored single price recommendation by property, and engaging our sales reps to better understand our client’s data needs.
• Turned around consecutive months of LIFT pricing declines into consecutive months of pricing increases via individual pricing review sessions with sales reps, altering sales rep commission quotas, and improving our.
• Increased core product pricing 10%+ two years in a row with minimal churn after 5+ years of stagnant rates.
• Enhanced the insight package that sales reps communicate to clients to include down funnel KPIs, property specific competitive landscape KPIs, and suggested actions clients can take to increase their impressions.
• Lead monthly performance review sessions with our executive team.
• Built automated internal reporting dashboards using SQL, Looker and Salesforce that gives insights into actual and forecasted monthly core product participants, LIFT participants, pricing upgrades/downgrades, realized.

Milwaukee, Wisconsin, United States

• Started with my first duplex back in 2015. Since then, grew the business to include six duplexes, one 4-plex, one 5-plex and a SFH on Milwaukee's east side.
• Created financial models to ensure that property acquisitions met target CAP rate, Cash-on-Cash, and other ROI metrics.
• Manage properties in the Milwaukee area by marketing rentals, vetting potential tenants, signing leases, and ensuring rentals are high quality living experiences.
• Find and negotiate with contractors to complete renovation projects to increase equity in the homes.
• Acquired my Wisconsin real estate license to reduce costs when acquiring a property, use as a marketing tool for finding tenants, and to investigate potential property acquisitions.
• Negotiated a contract with a property management company to receive a 40% discount on management fees, shorten the contract period, and added favorable terms for Hand MKE Investments LLC.

Greater Milwaukee Area

• Act as chief of staff for Southwest Vacations, an Online Travel Agency (OTA), ensuring unified strategy and execution across functional departments.
• Create and execute strategic promotions with cross functional teams that completed objectives of growing topline volume and average order value, shifting market share, and improving EBITDA.
• Increased Rapid Rewards loyalty attachment by 50% through the launch of a core earn strategy, monthly bonus earn opportunities, and UI/UX improvements across the booking process.
• Utilize tools such as Adobe Analytics and Auryc to monitor site performance, identify areas of improvement, and troubleshoot any booking friction issues.
• Contact for Southwest Airlines on reporting, data, and insight requests. Frequently taking trips to Dallas, TX to meet with their team and discuss brand developments and future planning.
• Prioritize tech developments by creating forecasts for topline and EBITDA improvement of each proposed project.

Greater Milwaukee Area

• Lead quarterly and year end financial review meetings with executive company leadership.
• Created quarterly, annual, and ad hoc forecasts to inform team members on progress toward budgeted performance metrics. These reports included in-depth analysis of destination and distributor trends, as well as.
• Responsible for developing the pricing strategy and tracking client performance of Mark International.
• Crafted monthly and annual budgets for revenue, profit, and volume metrics.
• Improved competitive analysis to include inventory comparisons, gathering more accurate data and improving margins.
• Designed an incentive structure for key clients that reduced reliance on lowest price and increased brand loyalty.

Milwaukee, Wisconsin

• Responsible for developing the pricing strategy and tracking client performance of Mark International.
• Overhauled Mark International’s pricing strategies, resulting in an increase of year over year passengers, profit and revenue.
• Forecasted and budgeted Mark International’s quarterly and annual production for the finance department.
• Collaborate with Regional Sales Managers to offer promotions to accounts.
• Communicate situations where a competitor had a retail below our cost and support the buying team in rectifying those scenarios.

Milwaukee, Wisconsin

• Organized quarterly service projects with Milwaukee Public Schools. These projects had 20-40 volunteers and included painting the interior of schools, cleaning classrooms, yard work, and other renovation work.
• Collaborated with established Milwaukee organizations so that we could bolster our volunteer participation.
• Experience in media relations leading to being featured in publications by the Milwaukee Journal Sentinel, CBS-58 night story, and a radio interview at WTMJ.
• Filed paperwork to establish the organization as a 501(c)(3) non-profit.

• Responsible for maintaining OWE’s websites so they are accurate and up-to-date with current offers
• Crafted discount cards using Adobe Illustrator that would be used throughout all of OWE’s businesses
• Responsible for making web changes to OWE’s websites
• Assisted with social media operations, helping to boost traffic and increase participation among our followers on Facebook and Twitter

• Aided in development of websites, particularly with local companies in the Bloomington area
• Applied Adobe Illustrator skills to create and alter images used in our developed websites

• Established the National Wage Modeling Program, a spreadsheet that compared wages of job positions across the nation, saving time and money for company
• Innovated expense and billing information to more easily find marginal dollars/percentages to further increase company revenues
• Launched and fostered the development of social media within the corporation
• Presented goals and weekly achievements to my supervisor and received feedback on my assignments

Master Of Business Administration - Mba

Bachelor Of Science (B.S.), Accounting And Finance

Activities and Societies: Alpha Phi Omega, Sigma Phi Epsilon, Board Game Club at Indiana University, Intramural Frisbee, Little 50 Runner.