Max Hand Email & Phone Number

• Grew participation in our premium LIFT product via tweaks to our LIFT pitch deck, creation of a tailored single price recommendation by property, and engaging our sales reps to better understand our client’s data needs.• Turned around consecutive months of LIFT pricing declines into consecutive months of pricing increases via individual pricing review sessions with sales reps, altering sales rep commission quotas, and improving our price recommendation strategy.• Increased core product pricing 10%+ two years in a row with minimal churn after 5+ years of stagnant rates.• Enhanced the insight package that sales reps communicate to clients to include down funnel KPIs, property specific competitive landscape KPIs, and suggested actions clients can take to increase their impressions, renter lease, and lease production.• Lead monthly performance review sessions with our executive team.• Built automated internal reporting dashboards using SQL, Looker and Salesforce that gives insights into actual and forecasted monthly core product participants, LIFT participants, pricing upgrades/downgrades, realized revenue, and more.

Milwaukee, Wisconsin, United States

• Started with my first duplex back in 2015. Since then, grew the business to include six duplexes, one 4-plex, one 5-plex and a SFH on Milwaukee's east side.• Created financial models to ensure that property acquisitions met target CAP rate, Cash-on-Cash, and other ROI metrics. • Manage properties in the Milwaukee area by marketing rentals, vetting potential tenants, signing leases, and ensuring rentals are high quality living experiences.• Find and negotiate with contractors to complete renovation projects to increase equity in the homes.• Acquired my Wisconsin real estate license to reduce costs when acquiring a property, use as a marketing tool for finding tenants, and to investigate potential property acquisitions.• Negotiated a contract with a property management company to receive a 40% discount on management fees, shorten the contract period, and added favorable terms for Hand MKE Investments LLC.• Renovated a dilapidated cottage; redesigning the floor plan, negotiating project pricing with contractors, and communicating updates with commercial bankers.

Greater Milwaukee Area

• Act as chief of staff for Southwest Vacations, an Online Travel Agency (OTA), ensuring unified strategy and execution across functional departments.• Create and execute strategic promotions with cross functional teams that completed objectives of growing topline volume and average order value, shifting market share, and improving EBITDA.• Increased Rapid Rewards loyalty attachment by 50% through the launch of a core earn strategy, monthly bonus earn opportunities, and UI/UX improvements across the booking process.• Utilize tools such as Adobe Analytics and Auryc to monitor site performance, identify areas of improvement, and troubleshoot any booking friction issues.• Contact for Southwest Airlines on reporting, data, and insight requests. Frequently taking trips to Dallas, TX to meet with their team and discuss brand developments and future planning.• Prioritize tech developments by creating forecasts for topline and EBITDA improvement of each proposed project.• Build top line budget KPIs using pacing and assumptions for air capacity, marketing, and brand initiatives.

Greater Milwaukee Area

• Lead quarterly and year end financial review meetings with executive company leadership.• Created quarterly, annual, and ad hoc forecasts to inform team members on progress toward budgeted performance metrics. These reports included in-depth analysis of destination and distributor trends, as well as, actions that needed to be taken to bring us back on track to plan.• Responsible for developing the pricing strategy and tracking client performance of Mark International.• Crafted monthly and annual budgets for revenue, profit, and volume metrics.• Improved competitive analysis to include inventory comparisons, gathering more accurate data and improving margins.• Designed an incentive structure for key clients that reduced reliance on lowest price and increased brand loyalty.• Analyzed client shopping trends to make improvements to our XML distribution channel which lead to a decrease in client timeouts when calling for our product.• Trained and supervised a pricing analyst on Mark International.

Milwaukee, Wisconsin

• Responsible for developing the pricing strategy and tracking client performance of Mark International.• Overhauled Mark International’s pricing strategies, resulting in an increase of year over year passengers, profit and revenue.• Forecasted and budgeted Mark International’s quarterly and annual production for the finance department.• Collaborate with Regional Sales Managers to offer promotions to accounts.• Communicate situations where a competitor had a retail below our cost and support the buying team in rectifying those scenarios.

Milwaukee, Wisconsin

• Organized quarterly service projects with Milwaukee Public Schools. These projects had 20-40 volunteers and included painting the interior of schools, cleaning classrooms, yard work, and other renovation work. • Collaborated with established Milwaukee organizations so that we could bolster our volunteer participation. • Experience in media relations leading to being featured in publications by the Milwaukee Journal Sentinel, CBS-58 night story, and a radio interview at WTMJ. • Filed paperwork to establish the organization as a 501(c)(3) non-profit.

• Responsible for maintaining OWE’s websites so they are accurate and up-to-date with current offers• Crafted discount cards using Adobe Illustrator that would be used throughout all of OWE’s businesses• Responsible for making web changes to OWE’s websites• Assisted with social media operations, helping to boost traffic and increase participation among our followers on Facebook and Twitter

• Aided in development of websites, particularly with local companies in the Bloomington area• Applied Adobe Illustrator skills to create and alter images used in our developed websites

• Established the National Wage Modeling Program, a spreadsheet that compared wages of job positions across the nation, saving time and money for company• Innovated expense and billing information to more easily find marginal dollars/percentages to further increase company revenues• Launched and fostered the development of social media within the corporation• Presented goals and weekly achievements to my supervisor and received feedback on my assignments

Master Of Business Administration - Mba

Bachelor Of Science (B.S.), Accounting And Finance

Activities and Societies: Alpha Phi Omega, Sigma Phi Epsilon, Board Game Club at Indiana University, Intramural Frisbee, Little 50 Runner.