• Craft beer sales and marketing. Spearhead direct in-store promotions and POS innovation, targeting new craft beer customers; Created and manages SMS marketing program for improved customer outreach, helping increase sales to position Madison store as #1 franchise location for craft beer sales. Directs social media outreach through Instagram and Untappd, increasing customer engagement.• Staff craft beer product expert, serving regional chain of five high-end wine, beer and liquor stores… Show more • Craft beer sales and marketing. Spearhead direct in-store promotions and POS innovation, targeting new craft beer customers; Created and manages SMS marketing program for improved customer outreach, helping increase sales to position Madison store as #1 franchise location for craft beer sales. Directs social media outreach through Instagram and Untappd, increasing customer engagement.• Staff craft beer product expert, serving regional chain of five high-end wine, beer and liquor stores across northern New Jersey. Consultant to purchasing and merchandising teams on trends, brands and front-of-house positioning.• Operational Lead. Manage a range of back-of-house needs, including receiving of beer deliveries, merchandising coolers and unrefrigerated shelving displays, quarterly warehouse inventory assessments and working with distributors and distribution sales representatives to improve the customer experience. Show less

• Digital Operations lead. Oversaw online operations, projects and marketing strategies for dynamic B2B and B2C e-commerce Web site, steadily increasing site traffic greater than 10% for six consecutive years. Created and managed all digital assets for more than 1,200 products in100+ collections across five brands; developed strategic initiatives and capital project planning of site-wide enhancements; managed all web design and development vendors; provided monthly analytics and performance… Show more • Digital Operations lead. Oversaw online operations, projects and marketing strategies for dynamic B2B and B2C e-commerce Web site, steadily increasing site traffic greater than 10% for six consecutive years. Created and managed all digital assets for more than 1,200 products in100+ collections across five brands; developed strategic initiatives and capital project planning of site-wide enhancements; managed all web design and development vendors; provided monthly analytics and performance reporting to executives. • Increase sales through digital channels. Developed digital-first sales strategies to convert online interest signals into leads and sales. Implemented and managed Company’s CRM shift to Salesforce. Connected breadth of online product catalog to Salesforce drip campaign, which powered retargeting and email campaign re-messaging for sales team. Grew pipeline for new customer outreach 75% in six months.• Leader in creative direction of marketing. Implemeted promotions to drive site traffic and sales to e-commerce site resulting in 80% increase in site traffic and sustained growth in online sales of more than 30% every year. Developed synergies with strategic partners to promote shared brand associations. Initiated SEO campaign to optimize search, resulting in #1 Google rankings for keywords. Show less

• Oversaw all online operations, projects, marketing and sales strategies for dynamic, evolving B2B and consumer e-commerce website. Steered site functionality to align with company’s goal of selling high-end commercial and residential interior finishes to customer base of designers, architects, contractors and “DIY” consumers.• Directed marketing promotions to drive site traffic and sales to e-commerce site. Efforts resulted in 33% increase in site traffic in first nine months while… Show more • Oversaw all online operations, projects, marketing and sales strategies for dynamic, evolving B2B and consumer e-commerce website. Steered site functionality to align with company’s goal of selling high-end commercial and residential interior finishes to customer base of designers, architects, contractors and “DIY” consumers.• Directed marketing promotions to drive site traffic and sales to e-commerce site. Efforts resulted in 33% increase in site traffic in first nine months while orchestrating and implementing broad improvements to front- and back-end functionality. Added collections, maintained price lists and created work flow for how orders are executed and fulfilled. Developed synergies with strategic partners to promote shared brand associations.• Headlined SEO campaign to optimize search, resulting in #1 Google rankings for several keywords in targeted collections. Increased search-directed traffic to website each month by triple-digit percentages. Identified and implemented keywords for ASI collections and products to target specific market segments.• Spearheaded company’s email marketing initiatives to subscriber base of 25K+. Researched and implemented transition to improved digital newsletter distribution service, cutting production costs for email marketing campaigns by 90%. Show less

• Wrote, edited and produced content for MLB.com, Major League Baseball’s official website, including game summaries, features, headlines, captions and blurbs, in the fast-paced, real-time environment of live baseball game coverage.

• Served as general assignment reporter and primary feature writer covering diverse beats including local government, regional sports, agriculture and community events.• Authored ‘Farm and Field,’ a weekly column about local agricultural issues, and was awarded third place in environmental reporting by the New England Press Association in 2005 for a feature on Massachusetts state timber management.

- Edited, composed and maintained written and digital content on RFA’s website, www.rfa.org. Developed and produced content for special online features and directed all posting of content as site grew to accommodate over 500,000 visits per month.- Managed eight-person team of language service Web editors. Hired, trained and supervised Web sta. Advised senior management in planning and implementing strategy for site.