• Implement multi-channel marketing strategies to significantly boost inbound traffic and elevate brand visibility. Create and execute targeted campaigns that effectively supported sales teams, enhancing their success in outbound efforts• Manage a multi-faceted team of leadership, sales, and marketing, prioritizing a strong teamwork culture and overall productivity through weekly all-hands meetings that promote alignment on key objectives. Additionally, held regular one-on-one sessions to… Show more • Implement multi-channel marketing strategies to significantly boost inbound traffic and elevate brand visibility. Create and execute targeted campaigns that effectively supported sales teams, enhancing their success in outbound efforts• Manage a multi-faceted team of leadership, sales, and marketing, prioritizing a strong teamwork culture and overall productivity through weekly all-hands meetings that promote alignment on key objectives. Additionally, held regular one-on-one sessions to support professional development and ensure individual and collective success• Streamline internal processes and improve workplace experiences for employees, clients, and partners by implementing efficient communication workflows, resulting in enhanced team productivity, improved client satisfaction, and stronger collaboration with external partners that impact overall business performance• Develop operational marketing strategies and collateral for the installation team while on-site. These initiatives are aimed at driving repeat business and identifying upsell opportunities, ultimately enhancing the customer experience and increasing revenue. This effort increased repeat customers by 31%• Constructed the CRM from the ground up, working closely with sales, marketing, and customer service teams to tailor the platform to the company’s unique needs. This enhancement improved lead management, streamlined customer service workflows, and supported overall business growth Show less

• Designed and implemented a lead scoring model that increased lead conversion from 6% to 14% for a 35-representative sales team. Collaborated with sales, marketing, and development teams to align goals with business intelligence insights and presented the model to C-level executives to secure buy-in and demonstrate its impact on lead quality and sales efficiency• Developed Python scripts to scrape the web for targeted ideal customer profile data, automating the prospect qualification… Show more • Designed and implemented a lead scoring model that increased lead conversion from 6% to 14% for a 35-representative sales team. Collaborated with sales, marketing, and development teams to align goals with business intelligence insights and presented the model to C-level executives to secure buy-in and demonstrate its impact on lead quality and sales efficiency• Developed Python scripts to scrape the web for targeted ideal customer profile data, automating the prospect qualification process. Utilized Excel and Tableau for web-scraping reporting and data visualization, enabling sales leadership to identify high-quality leads more efficiently and make data-driven decisions to improve conversion rates• Spearheaded the deployment and integration of HubSpot across all digital channels, automating key workflows and streamlining processes to enable the marketing and sales teams to focus on high-impact activities, accelerate campaign launches, and enhance overall efficiency• Leveraged HubSpot's automation tools to create personalized, targeted marketing collateral that enhanced customer engagement, streamlined lead nurturing, and delivered improved campaign results, all aligned with leadership goals and priorities• Developed compelling marketing content (custom webpages, PDFs, whitepapers, branded social media assets, and HTML emails) that enhanced sales outreach, strengthened connections with target audiences, boosted engagement, and significantly increased conversion rates across various campaigns Show less