Max Hoffman Email & Phone Number

Phuket, Thailand

New York, United States

At WiConnect, I began as a technical manager and progressed to CPO, spearheading innovation in public Wi-Fi monetization and user authentication systems. My contributions introduced groundbreaking methods that set new industry standards and drove significant advancements in technology and monetization.Key Achievements: • Revolutionizing Wi-Fi Monetization with RTB Ads:Conceived and led the development of a world-first method for displaying RTB ads to unauthenticated users in public Wi-Fi networks. This breakthrough unlocked new monetization opportunities and revenue streams. • Optimizing Android Authentication:Designed a solution that improved Android’s captive portal interaction, achieving a 98% authentication success rate across diverse Android builds—a significant milestone given the ecosystem’s fragmentation. • Self-Service Platform Development:Created a scalable self-service portal, enabling clients to manage multiple locations and customize authorization and monetization workflows with unparalleled flexibility and efficiency. • DSP-Based Communication:Developed a system leveraging DSP bid-stream data to target users by business type (e.g., hotels, fitness centers) or brand network (e.g., Walmart, Apple), delivering precise and contextually relevant engagement strategies. • Global Infrastructure Projects:Delivered complex infrastructure projects in regions including Brazil, Italy, the USA, Canada, and the Dominican Republic, overcoming technical and logistical challenges to provide tailored solutions. • Universal Equipment Integration:Engineered a method compatible with any hardware supporting basic authentication protocols, preserving monetization capabilities regardless of infrastructure limitations.Core Impact: • Pioneered industry-leading solutions that enhanced user experience and monetization for public Wi-Fi. • Established WiConnect as a trusted partner for global, large-scale projects through scalable and reliable innovations.

Singapore

Leveraging my expertise in Wi-Fi monetization and AdTech, I contributed to Maxima’s initiatives in public Wi-Fi systems for transportation sectors. I played a role in integrating connectivity, data, and digital services to serve passengers, transport operators, city authorities, and telecommunications companies. This work aimed to transform Wi-Fi networks from cost centers into profitable revenue streams, aligning with Maxima’s mission to orchestrate the complex digital environment of modern cities.

Singapore

Key Achievements: • Development of a Major Sports Platform: Led the creation of a sports platform with a Daily Active User (DAU) base of approximately 10 million. Oversaw the development of a video streaming platform utilizing HTTP Live Streaming (HLS) technology, including the design of a custom video player. Implemented monetization strategies through various video ad formats, such as pre-roll, mid-roll, post-roll, and pause ads. • Innovative Authentication Portal for Delhi Metro: Directed the development of a unique authentication portal for the Delhi Metro, integrating user identification and monetization features to enhance user experience and operational efficiency.