Max H Email & Phone Number

Netherlands

Kuala Lumpur, Malaysia

Kuala Lumpur

Kuala Lumpur, Malaysia

• Leading a team of 3 to improve engagement with the Lazada brand, reduce customer acquisition cost and increase revenue.
• Liaising with regional Social Display team to reach daily sales targets for automated and re-targeted Facebook advertisements.
• Working closely with local merchandisers to define metrics and processes for better product selection.
• Revamping the project of influencer marketing, including building relationships with Media Agencies, designing campaigns and coordinating the legal and financial processes.
• Kickstarted and coordinated the project of video production by working closely with video production companies (including creative development and price negotiation)
• Designed and implemented 2 key tools and processes:1. Interactive deal tracker to automate the process of product selection. 2. Process to automate and centralize all requests for special campaign, partnership and/or.

Kuala Lumpur, Malaysia

• Provided marketing analytics and consultancy for multiple marketing channels (mobile, affiliate networks, onsite, social media). My main projects included:
• Acquisition of local ad networks to drive app installs, and working closely with regional counterparts on app install budget & KPIs
• Coordinating daily sales management: liaising with multiple marketing functions on how to achieve overall daily sales targets (CAC, NMV, CIR, etc.).
• Designing and implementing a process to reduce lead-time of affiliate payment by one month

Kuala Lumpur, Malaysia

• FALCON Agency is SEA largest digital conversion agency with offices and clients across the region (Singapore, Malaysia, Thailand, Hong Kong, Indonesia, Philippines). As Digital Marketing Executive I was.
• Campaign creation and implementation
• Keyword analysis
• Budget management
• optimization of PPC/SEM campaigns

Kuala Lumpur, Malaysia

Started out as intern and got promoted to marketing manager within 3 months. In a highly unsupervised environment, managing and motivating a team of 5 to run the entire marketing operations.- Created the strategy for both greenfield acquisition and retention. - Responsible for Google Pay Per Click, daily Reporting and Website Analysis. - Responsible for.

Munich Area, Germany

From a Munich-based fashion start-up to a successful global e-commerce company. Responsibilities:- Link building: Brought in a fair mount of high quality links- Negotiated deals with web-based companies.- Responsible for on-page optimization Developed a strong background on both the on-site and of-site aspects of SEO.

Tilburg Area, Netherlands

I was working in the head office of one of the largest furniture retailers in the Netherlands.Participated in a project which focussed on obtaining a better understanding of customer drivers of post-complaint satisfaction.

Tilburg Area, Netherlands

Integrand is a foundation which focuses on mediating between students and companies through internships and career events.- Supported large multinationals in organizing Inhousedays- Led a team of 6 members to organize all 15 events, successfully - Introduced a completely new website- Coordinated sales activities: resulted in 20% more Inhousedays compared.

Master Of Science (Msc), Marketing Management

Activities and Societies: Board member at Integrand Tilburg

Bachelor Of Science (Bsc), International Business Administration

Activities and Societies: Integrand Tilburg

Bachelor Of Science (Bsc), International Business Administration

University exchange program (Erasmus) in Barcelona, for the period of one semester during the Bachelor Program International Business.

Atheneum