• Leading a team of 3 to improve engagement with the Lazada brand, reduce customer acquisition cost and increase revenue.• Liaising with regional Social Display team to reach daily sales targets for automated and re-targeted Facebook advertisements.• Working closely with local merchandisers to define metrics and processes for better product selection.• Revamping the project of influencer marketing, including building relationships with Media Agencies, designing campaigns and coordinating the legal and financial processes.• Kickstarted and coordinated the project of video production by working closely with video production companies (including creative development and price negotiation)• Designed and implemented 2 key tools and processes:1. Interactive deal tracker to automate the process of product selection. 2. Process to automate and centralize all requests for special campaign, partnership and/or commercial pushes.

Provided marketing analytics and consultancy for multiple marketing channels (mobile, affiliate networks, onsite, social media). My main projects included:• Acquisition of local ad networks to drive app installs, and working closely with regional counterparts on app install budget & KPIs• Coordinating daily sales management: liaising with multiple marketing functions on how to achieve overall daily sales targets (CAC, NMV, CIR, etc.).• Designing and implementing a process to reduce lead-time of affiliate payment by one month

FALCON Agency is SEA largest digital conversion agency with offices and clients across the region (Singapore, Malaysia, Thailand, Hong Kong, Indonesia, Philippines). As Digital Marketing Executive I was managing/executing the day-to-day search marketing activities across multiple PPC/SEM Platforms (Google Ads, Facebook Ads, etc.). Responsibilities included:• Campaign creation and implementation• Keyword analysis• Budget management• optimization of PPC/SEM campaigns

Started out as intern and got promoted to marketing manager within 3 months. In a highly unsupervised environment, managing and motivating a team of 5 to run the entire marketing operations.- Created the strategy for both greenfield acquisition and retention. - Responsible for Google Pay Per Click, daily Reporting and Website Analysis. - Responsible for acquisition and relationship management of merchants. - Worked closely with creative team on a variety of Marketing Campaigns and Website designs.

From a Munich-based fashion start-up to a successful global e-commerce company. Responsibilities:- Link building: Brought in a fair mount of high quality links- Negotiated deals with web-based companies.- Responsible for on-page optimization Developed a strong background on both the on-site and of-site aspects of SEO.

I was working in the head office of one of the largest furniture retailers in the Netherlands.Participated in a project which focussed on obtaining a better understanding of customer drivers of post-complaint satisfaction.

Integrand is a foundation which focuses on mediating between students and companies through internships and career events.- Supported large multinationals in organizing Inhousedays- Led a team of 6 members to organize all 15 events, successfully - Introduced a completely new website- Coordinated sales activities: resulted in 20% more Inhousedays compared to the previous year