As the CEO of CLIPMA, I oversee both the business and technical aspects of the company, driving the vision and strategy for product development. My focus is on building an innovative AI-powered platform that enhances content creation and distribution in real time. I lead the team in designing, validating, and iterating our product while also developing the business model, securing market traction, and managing early-stage sales efforts with clients.Key Responsibilities:• Business Leadership: Develop and execute the company’s vision, strategy, and business model, aligning product development with market needs.• Product Development: Lead the design and continuous iteration of our AI-driven platform, ensuring it remains innovative and market-relevant.• Market Validation and Sales: Validate market demand, work closely with early clients, and drive initial sales to establish a strong market presence.• Team Leadership: Oversee a multidisciplinary team, ensuring that technical and business objectives are aligned to achieve long-term success.

« I founded CLIPMA because I believe we are at the brink of a generational shift that will have a profound impact globally: the rise of artificial intelligence. I’ve always been passionate about—content vertical.During this stage, we began designing the product, seeking traction in the market and validating it. Our product started to iterate, allowing us to continuously improve based on real-world feedback. The potential of AI to revolutionize industries, particularly in real-time content management, inspired me to pursue this venture and help shape the future of how we create and consume media. »

Built, managed, and participated in the recruitment and assembly of teams, implemented processes, and trained the internal team to deliver high-quality results to our recurring clients.Key Achievement: Established effective operational processes to ensure smooth delivery and client satisfaction, while leveraging insights gained from interviewing hundreds of candidates to identify talented profiles for the teams.

Implemented Scrum methodology and conducted training sessions with advisors and experts, including Alistair Cockburn, co-author of the Agile Manifesto. With their guidance, I successfully led a major logistics digitalization project for a multinational seed company, achieving traceability for over 4 million audited seed bags across Argentina.Key Achievement: Managed hundreds of transporters and coordinated operations across thousands of kilometers.

Spearheaded digital transformation projects, including the development of tools for production departments, optimizing operations for major multinational seed companies. As a team leader, I trained and mentored dozens of individuals, many of whom have since become outstanding professionals.Key Achievement: Oversaw projects analyzing over 500,000 hectares and generating field reports using satellite imagery.

Led the creation and development of a mobile platform for Syngenta’s quality department, used to analyze thousands of hectares annually.Key Achievement: The platform has been continually enhanced and remains in use.

« In 2011, we began working with a multinational seed company, which led us to recognize the need for specialized software solutions in the agricultural sector. As a result, we founded Agrosty—the first software factory in Argentina focused specifically on the agriculture vertical. Our mission was to deliver advanced technological solutions that would streamline and enhance operations for agro-industrial companies. Since then, Agrosty has positioned itself as a leader in developing tools that support and innovate for multinational clients in the industry. »

« I founded Wirel Argentina (my first company) and worked as a web designer, leading the design and development of websites for various clients. During this time, I also embarked on several startup ventures, which, although unsuccessful, provided invaluable learning experiences. These ventures allowed me to gain insights into entrepreneurship, risk-taking, and innovation, which have shaped my career and approach to future projects.This experience taught me how to sell, how to approach a meeting with a client, and how to manage my time. I also gained a lot of technical knowledge, as I worked as a systems analyst, developer, tester, provided user support, and led implementation processes. »Key Takeaways:• Acquired hands-on experience in web design and development.• Gained deep knowledge in launching and managing startups.• Learned from challenges and failures, which helped me refine my entrepreneurial mindset.