Max Ichetovkin Email & Phone Number

California, United States

I'm the Head of Advertising Operations at Mobalytics, where I drive our ad monetization strategies and boost ad revenue while keeping our users happy

Serbia

I worked on the development of the main product ( an online journal) where I was involved in layout coding and implementing component logic. Additionally, I actively participated in special marketing projects as web-developer.

Moscow, Moscow City, Russia

I led programmatic advertising across several Yandex projects on all platforms: desktop, mobile web, iOS, Android, and AMP.I was responsible for budget planning and developed a product plan for advertising. Managed a team of employees, including conducting reviews, one-on-one meetings, motivation, and process optimization.Additionally, I assigned tasks for design, development, and analytics, actively participating as a client in agile development processes.

Moscow, Moscow City, Russia

I managed the advertising product for monetizing the largest social network ok.ru and vk games.● Conducted a large-scale experiment to improve the quality of displayed advertisements.● Implemented a transition to a new monetization scheme for mobile applications.● Enhanced approaches to A/B testing in the project.

Moscow, Moscow City, Russia

I managed advertising technologies for whole project, led a team. Additionally, I was responsible for plans and budgets related to programmatic advertising.● Developed and implemented a strategy to enhance inventory monetization efficiency.● Led the department, overseeing hiring, onboarding, and mentorship.● Cultivated and maintained business partnerships with key entities such as Google, Yandex, Mail.ru, Nativeroll, and others.● Formulated and tested hypotheses for monetization strategies.● Assigned and monitored tasks for developers using Jira.● Forecasted revenue and created departmental reports outlining monthly/quarterly/yearly plans and results.● Established programmatic deals with agencies (Publicis, GroupM, RTB House, etc.).● Ensured advertising compliance with Better Ads standards.● Secured special terms for the Google Ad Manager account.

Moscow, Moscow City, Russia

I managed programmatic advertising for the international segment of the project.● Established partnerships and integrated networks such as InMobi, Smaato, PubNative, and others.● Developed ad placement logic for a range of products.● Tested cutting-edge advertising technologies (Yandex DM 2.0, Header Bidding).● Integrated various formats and features for web and applications (Custom native, in-banner video, target CPM, etc.).● Implemented FIA monetization, optimized AMP monetization.● Created and configured ad units in AdManager and AdFox+RSYA.

Moscow, Moscow City, Russia

I worked in an entry-level position in programmatic advertising. Nevertheless, I managed to accomplish several significant achievements.● Developed an efficient reporting and revenue control system for programmatic advertising.● Implemented a pricing rules system for Tribuna.com products.● Integrated mediation for various applications through Google Ad Manager and MoPub.● Configured the evaluation of ad placement effectiveness using key-values.

Moscow, Moscow City, Russia

I provided technical consultation on the operation of the developing platform, specifically in terms of blockchain, token functionality, and platform mechanics.

Moscow, Moscow City, Russia

Provided consulting services to clients for the production and packaging of integrated circuits

Master Of Engineering - Meng, Electrical And Electronics Engineering, 8.54

Bachelor Of Engineering - Be, Electrical And Electronics Engineering, 8.7