Sr. Executive - Digital Marketing
CurrentRiseup Labs is an ISO 9001 & 27001 certified next-generation global IT service and technology solution provider company that helps enterprises reimagine their business and navigate their digital transformation.-Developed strategic content plans aligning with marketing objectives.-Conducting thorough market research and competitor analysis to identify target audience segments.-Developing and implementing strategies to generate qualified leads at the top of the sales funnel.-Crafted compelling content for various digital channels, including creating visuals, outlining content structures, and editing for clarity and impact.-Managed the content lifecycle from content ideation and structuring to editing and publishing across appropriate digital channels.-Tracking, analyzing, and reporting on the performance of digital marketing campaigns.-Keeping up-to-date with the latest digital marketing trends, technologies, and best practices.-Creating brand awareness and driving engagement with the target audience across social media.-Proficiency in content creation tools such as WordPress, Neuronwriter, SemRush, Google Analytics, Search Console, SocialPilot, etc