Maxim M. Email & Phone Number

Moscow, Ru

Moscow City, Russia

- Business development: involved in any activities aimed at optimizing business operations. -Marketing: SEO, professional industry specific reviews, email marketing automation, publications in industrial magazines/forums and b2b specifics activities such as corporate gifting, exhibitions- Analytics: Metrika, Analytics (web analytics, MAU MoM, keyword research, position tracking, lead tracking), similarweb, wordstat and specific trading DBs (competitors research based on web data and trade volume of key products)- International negotiations

Moscow, Moscow City, Russia

- Leaded 5 interns- Decided to pivot to marketing management ;)

Moscow, Moscow City, Russia

- Analytical/Managerial/Data Engineering work and I write docs- Supporting Affiliate initiatives by providing data tools for managers and data layers for cross-service integrations- Building marketing End-2-End analytics datamart- Full-stack: Python (Jupyter and Internal ETL pipelines), Clickhouse (analytics), YQL (Yandex Query Language), Tracker (aka Yandex Jira), Nirvana (internally developed universal orchestrator of any process), Reactor (internally developed subsystem to manage Nirvana)- Work: custom alerting for business indicators, dashboards to meet business needs, ETL underneath, on-demand research as well as needed research to make more data driven decisions for the team, etc.

- Joined Yandex Market Affiliate team - Conducted and evaluated AB/ABC tests- Maintained all ETL processes for reporting and AB testing required for the team (Python, SQL) - Worked on cost optimisation problem which aimed to reduce the CRR by at least 20% without a significant decrease in retention as well as in new potential network partners- Built reporting tools for managers which are used on a daily basis (Tableau, Datalens, Excel)- Conducted the geo based experiment with the usage of synthetic control in order to detect the incremental effect of the set of paid traffic channels which led to substantial optimization of cost (CRR)- AdHoc analysis: modelling to detect the effect of added investments, promo analytics, sales analytics, forecasting KPI metrics for budget allocation planning as well cross-service analytics

- Coordinated and contributed to the reporting project which aimed to align analytics with the company's strategic initiatives for C-level executives (Tableau, SQL)- Contributed to the internal ETL pipeline in order to improve data quality of the complex 4-layer Data Mart (Python, Git)- AdHoc research (Attribution models, geographical performance analysis of paid traffic channel, etc.)

Moscow, Moscow City, Russia

- Joined Yandex Market Marketing Performance team- Conducted marketing research for C-level meetings- Created dashboards for tracking and analysis of paid app performance campaigns

Moscow, Russia

B2B aerosol machinery and parts supplier. As a part of the digital marketing development project:- Achieved more than 106% clear ROMI less than in 6 months- Managed creation of the company's website built on Bitrix CMS- Achieved TOP3 positions in SERPs of Yandex and Google by content optimization and link building- Tested PPC marketing campaigns using Yandex Direct (not approved for use)- Set up automated mailing using Mailchimp - Created official YouTube channel and content for it

London, England, United Kingdom

SEO/PPC agency.Developed SEO research tool:- developed a pipeline in Python for analytical tool using requests, googleapis, googleads, pandas, numpy and flair- integrated ML algorithm (GBC) for intent classification - combined the pipeline with an interface using Tk

Moscow, Russian Federation

Top 1 media holding company in Russia (2017-2019); Top 3 big data handling company in Russia.- Acquired, held negotiations and established relationships with 3 companies by selling advertorial projects - Managed partner project with an airline company- Coordinated projects within the company- Almost provided 737 Boeing for the corporate event ;)

Master'S Degree, Business Analytics, 72/100 (Distinction)

Main courses: - Predictive analytics - Mathematics - Ops Analytics Thesis: Automation of SEO keyword optimization in Google Search.

Bachelor'S Degree, Business Administration And Management, General, 4.6/5

Main courses: - Economics - Marketing - Project management Thesis: Digital marketing in B2B (aerosol equipment)

Visiting Student, Economics

Courses: - Marketing class - SME - Finance