• Strategic original footage and content development, talent scouting, and quarterly planning• Creative directing original live-action, animation, and VFX projects worldwide• Managing the original productions' processes from concept to production to airing on the platform• Analyzing and integrating platform insights, downloads, and user experience

• Led the execution of the creative process for AI-driven messaging content and marketing materials.

• Led creative development of several feature films and TV series produced by the company.• Served as a Head Writer on a 2-season TV series on national TV channel.

• Established Israel's first internet streaming video channel for the Russian audience. • Responsible for research, construction, and day-to-day operation of a broadcast television studio.

• Negotiated and managed contracts for video content with major international TV networks.• Licensed content to international channels such as Time Warner, RT, and Fuji TV.

• Directed the award-winning feature film “Come Back to Sorrento,” recognized as the Best Dramatic Debut at the 21st Haifa International Film Festival.• Directed multiple short films, screened at prestigious festivals such as the Haifa International Film Festival, Oxford International Film Festival, and Burbank Film Festival, etc.• Directed live-action video projects for TV and mobile providers, including Cellcom, Channel 9 (Israel), Helio (USA), Channel One (Russia), and 1+1 (Ukraine). • Coordinated local and international co-productions on feature films, TV series, and reality TV projects.